Background & Rationale
The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favouritism.
There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined in the Convention on the Rights of the Child, while also supporting the equitable development of nations.
As a result of the Venezuela migration crisis, an estimated 4,6 million Venezuelans - around 30% of them children – have left their home country.
Migrant and refugee children and families face challenges to regularizing their immigration status which can affect their access to social protection, healthcare, early childhood development, education, sustainable livelihoods and child protection. Meanwhile, the lack of comprehensive public policies on migratory issues in host countries is putting children at higher risk of discrimination, violence, family separation, xenophobia, exploitation and abuse.
Since 2018, UNICEF Brazil runs a coordinated humanitarian operation for the migrants from Venezuela, based in the northern state of Roraima. Given the increased influx of migrants and their relocation to other states, UNICEF plans to extend its humanitarian response to the states of Amazonas (Manaus) and Para (Belem), building on UNICEF’s longstanding presence and programming in these states. Further to this, UNICEF aims to promote an enabling environment for the socio-economic integration of migrant children and adolescents across municipalities in 18 states of the Amazon and Semi-Arid regions by including migration in UNICEF’s flagship Municipal Seal Initiative.
In order to ensure effective coordination and oversight for Institutional Communication and Communication for Development activities related to the crisis in Roraima and Manaus, UNICEF will recruit an Individual Contractor who will be based within the Communication Section in Brasília.
In order to raise and strengthen public awareness on the plight of migrant children, adolescents and their families among the host communities, media, government and other stakeholders, and to create visibility for UNICEF’s humanitarian response to the crisis, UNICEF recruits an individual contractor for Institutional Communication.
Under the general supervision of the Chief of Field Office Boa Vista and the Communication Specialist, with the overall guidance of the Chief of Communication and Partnerships, as well as in close cooperation with the Emergency Communicatio individual contractor based in Brasília, the individual contractor will support the implementation of Institutional Communication strategies in the context of UNICEF’s response to the migrant crisis in the northern region of Brazil, with a special focus on the state of Roraima.
The individual contractor will produce communication and advocacy material, engage with the media and organise high profile visits in Roraima, to create visibility for the situation of migrant children and UNICEF’s humanitarian response. In order to promote the rights of Venezuelan children and adolescents, the individual contractor will also support the development of advocacy messages in different formats and for different types of media, including digital platforms.
- Communication materials: UNICEF regularly disseminates compelling and informative communication material through different channels (print and digital) to different audiences which illustrates and explains the situation of migrant children from Venezuela and their families including reports, human interest stories and testomies as well as photos and videos. UNICEF also regularly disseminates information on its humanitarian response to the crisis including reports, infographics and human interest material. These material are of high professional quality and are updated regularly with the latest data on the situation of children and results achieved through UNICEF’s intervention.
- Media relations: The situation of Venezuelan migrant children in Roraima and UNICEF’s activities are regularly featured in local, national and international media. Relevant UNICEF staff, including the Representatives and staff working on the ground are regularly interviewed by the media to create visibility on the situation and UNICEF’s activities. UNICEF has an updated media contact list available including local, national and international journalists.
- Celebrities, Donors partners and special events: Organise and coordinate within the team, visits from high profile visitors whose support is essential to/can assist in achieving the advocacy and communication objectives as well as support and actively participate in special events and activities that further the humanitarian programme goals.
- Communication materials
UNICEF regularly disseminates compelling and informative communication material through different channels (print and digital) to different audiences which illustrates and explains the situation of migrant children from Venezuela and their families including reports, human interest stories and testomies as well as photos and videos. UNICEF also regularly disseminates information on its humanitarian response to the crisis including reports, infographics and human interest material.
Duties & Tasks
- Develop and implement the communication strategies and activities for UNICEF’s humanitarian response in the context of the Venezuelan Migrant Influx.
- Produce advocacy and communication materials (e.g. briefing notes, images, videos, web stories, print-outs etc.) that meet UNICEF’s needs and standards.
- Liaise with UN agencies, government and social organizations involved in the humanitarian efforts to align communications/advocacy messaging, or participate in joint actions.
- Produce, human interest stories and other advocacy/information materials for both web-based and traditional media, as appropriate.
- Establish or maintain an up-to-date documentation repository files for communication materials including publications, press releases, and clippings, photographs, audio-visual materials, web resources, etc.
- Recommend and develop appropriate information and communication materials for use in media, and other advocacy and communication activities; recommend the appropriateness, quality, and dissemination of printed and audio-visual materials.
- Prepare background communication material for field visits. Assist in the planning, logistics and administrative arrangements for them.
- Recommend established contacts, networks, resources, and processes to support communication activities.
2. Media relations
The situation of Venezuelan migrant children in Roraima and UNICEF’s activities are regularly featured in local, national and international media. Relevant UNICEF staff, including the Representatives and staff working on the ground are regularly interviewed by the media to create visibility on the situation and UNICEF’s activities. UNICEF has an updated media contact list available including local, national and international journalists.
Duties & Tasks
- Maintain and update media relations contact list/database. Ensure rapid and accurate information dissemination to the media.
- Assist in developing and maintaining close collaboration with local media as well as national and international media covering the humanitarian crisis in northern Brazil.
- Draft and edit articles, press releases and other advocacy/information materials in all media formats, as appropriate.
- Pitch story ideas and facilitate regular coverage of the situation and UNICEF’s humanitarian activities by local, national and international media
- Facilitate interviews with relevant UNICEF staff on a regular basis.
- Assist in collaborating with the media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.
- Monitor and evaluate the use and effectiveness of media materials. Maintain a library of coverage (clippings, coverage, etc.)
Duties and Tasks
- Prepare background communication and promotional materials for briefings and visits of media, Goodwill Ambassadors, donors, National Committee representatives and other special interest groups. The task includes preparing information materials (e.g., press releases, programme summaries, country fact sheets and media kits), and assisting in the planning, logistics and administrative arrangements.
- Help organize and generate public support for special events and activities to promote humanitarian programme goals.
The payment will be completed each month after the delivery of monthly technical reports and the approval of the reports by the supervisor.
Travels are not included in the monthly fee and will be costed by UNICEF when required and authorized by the supervisor.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the individual contractor.
- Products delivered on time according to workplan (i.e. inputs for reports, proposals, etc.).
- Products in a high-quality according to UNICEF standards.
- Regular media coverage facilitated with different types of media.
- Interviews with relevant UNICEF staff facilitated on a regular basis.
- Drive for results to ensure all deadlines are met
- Ability to produce high quality material
- Ability to work in a team
- Ability to think strategically
- High level of media judgment
Duty Station: Boa Vista, RR
Key competences, technical background, and experience required
- A university degree in one of the following fields is required: sociology, anthropology, psychology, education, communication, public relations or another relevant technical field.
- A minimum of two years of professional experience in communication or journalism, or a related area, in producing human interest stories and communication materials, photos and videos for digital and traditional platforms, are required.
- Strong writing and communication skills. Communication materials, including texts and human interest stories, and videos for digital and traditional plataforms should be presented
- Fluency in Portuguese and Spanish are required, English speaking and writing are assets.