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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference? 

UNICEF Thailand is scaling its digital fundraising strategy and we’re looking for a Digital Data Analytics Consultant to lead performance tracking, data integration, and analytics across digital platforms. If you’re passionate about creating impact by turning data into actionable insights, this is your chance to help drive donor acquisition and long-term value.

Join a purpose-driven team where your digital analytics skills will directly support UNICEF Thailand’s mission to protect and empower children. Use data to unlock insights, optimize fundraising performance, and help scale digital impact across the region.

Work assignments:

• Digital Analytics and Reporting

Support Thailand market with digital data integration and reporting by combining website, paid media, and transactional data through SQLbased tools and Google platforms.

• Analytics and Tracking

Support accurate data collection and validation using GTM, GA4, and other digital tools.

• CRO Testing and Insight Generation

Generate actionable insights and support testing roadmap to optimize acquisition and retention.

• Capacity Building and Data Literacy

Increase local capacity in GA4, CRO testing, and data interpretation for optimization.

• Governance and Standards

Ensure alignment with global data governance and campaign tracking standards.

• Scaling Global Tools

Customize and implement UNICEF’s global data products in Thailand.

• Advanced Data Integration

Enable advanced cloud-based automation and data transformation.

• Performance Analysis and Strategic Insight

Combine data sources to support fundraising optimization.

Expected Deliverable and delivery schedule

Deliverables 1

Dashboard solutions integrating GA4, CRM, and paid media are built and maintained using Looker Studio. This includes designing and deploying dashboards tailored to Thailand’s acquisition and retention KPIs, ensuring integration of data from GA4, paid media platforms, and transactional sources. Localized versions of global dashboards/tools are also scaled for implementation in the Thailand market, with supporting documentation and adoption support provided to national stakeholders.

Timeline: 100% of Deliverables 1 by the End Dec 2025

Deliverables 2

Integrating CRO roadmap and hypothesis generation by using our UNICEF Global framework and methodology to ensure campaign optimization activities are data informed. Provide testing reports include test structure, statistical validation (significance, sample size, variables) and recommendations.

Timeline: 100% of Deliverables 2 by the End Dec 2025

Deliverables 3

Deliver internal bootcamp session for analytics and A/b testing creation. Deliver training sessions to Thailand stakeholders. Materials and pre/post assessments included.

Timeline: 100% of Deliverables 3 by the End of February 2026

Deliverables 4

All digital campaigns implement global naming conventions and UTM taxonomy. Tracking plans and documentation delivered and embedded with the team. A complete UTM taxonomy and campaign naming convention framework is implemented across all digital marketing activities in Thailand, in alignment with Thailand team to ensure consistency in existing reporting. This includes alignment with UNICEF’s global standards, onboarding sessions conducted with internal stakeholders and agencies, provision of documentation and operational guidelines, and implementation support to ensure full adoption and accuracy in ongoing campaign tracking.

Timeline: 100% of Deliverables 4 by the End of February 2026

Deliverables 5

DataForm pipelines in BigQuery are launched to enable automated data integration for paid media, website, and CRM data. Documentation of the process and scalable queries is delivered.

Timeline: 100% of Deliverables 5 by the End of April 2026

Deliverables 6

Data collection best practices are developed and delivered, and implement digital analytics, champion first-party data tracking methodologies.

Timeline: 100% of the Deliverables 6 By End of April 2026

Deliverables 7

Next-stage data integrations and tracking updates are documented and planned, including ongoing maintenance needs and incorporation of future data sources. Recommendations are delivered to guide future GTM and data layer enhancements.

Timeline: 100% of Deliverables 7 by the End of June 2026

Deliverables 8

Weekly insights into digital fundraising performance to support optimisation, scaling, and efficiency improvements

Timeline: 100% of Deliverables 8 by the End of September 2026

Duration of Contract:   12 months (October 2025 – September 2026)

Duty Travel: This role will mainly be a remote consultancy with occasional and specific travel requirement to TCO such as planning meeting.

Location: Remote (International applicants welcome) – Focus on Thailand

 

To qualify as an advocate for every child you will have… 

Prerequisite Education:

An Advanced University Degree (Master’s degree or higher) in Computer Science, Data Science, Analytics, Mathematics, or another relevant field is required. Alternatively, a first-level university degree with an additional 2 years of relevant professional experience will be accepted in lieu of an advanced degree.

Prerequisite Language:

Fluency in English

Prerequisite Experience:

• A minimum of 3 years of progressively responsible professional work experience as a digital analyst, data analyst, or similar role with a focus on digital performance.
• Proven experience in working with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Cloud Platform, particularly BigQuery.
• Demonstrated ability in SQL for data integration across sources (ex., website, paid media, CRM/transactional).
• Hands-on experience building dashboards in Looker Studio or other data visualization tools.
• Strong ability to identify and troubleshoot issues in data collection and tracking setups (ex., through GTM, data layer validation, matching rate checks).
• Experience working with digital data to derive actionable insights that support marketing performance and optimize acquisition and retention.

Experience (Required)

• Experience conducting CRO testing (ex., A/B tests), including hypothesis building, execution, and statistical analysis using tools like Optimizely.
• Strong communication and presentation skills; ability to explain complex data and tools (ex., GA4, A/B testing concepts) to non-technical audiences.
• Familiarity with exporting data from ad platforms (ex., Meta Ads) to Google Cloud for integration.
• Familiarity with best practices for UTM tracking, naming conventions, and digital governance frameworks.

Experience (Desired):

• Experience with DataForm in BigQuery or other SQL-based workflow automation tools.
• Understanding of third-party data limitations and experience implementing first-party data strategies, such as server-side tracking solutions to improve data quality and continuity across platforms.
• Experience working with Salesforce (SF) and understanding of CRM data integration.

Language:

• Knowledge of Thai is an asset.
• Knowledge of another UN language is an advantage.

Technical evaluation: Relevant Technical Experience

1. Experience conducting CRO testing (ex., A/B tests), including hypothesis building, execution, and statistical analysis using tools like Optimizely.
2. Strong communication and presentation skills; ability to explain complex data and tools (ex., GA4, A/B testing concepts) to non-technical audiences.
3. Familiarity with exporting data from ad platforms (ex., Meta Ads) to Google Cloud for integration
4. Familiarity with best practices for UTM tracking, naming conventions, and digital governance frameworks.
5. Experience with DataForm in BigQuery or other SQLbased workflow automation tools.
6. Understanding of third-party data limitations and experience implementing first-party data strategies, such as server-side tracking solutions to improve data quality and continuity across platforms
7. Experience working with Salesforce (SF) and understanding of CRM data integration.

Interested candidates are requested to submit CV, full contact information of minimum 3 references, availability, and proposed professional fee in USD or THB by 19 October 2025.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

To view our competency framework, please visit here.

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UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

Additional information about working for UNICEF can be found here.