Individual Consultant: Web and Content Strategy Technical Specialist, UNICEF Regional Office for South Asia (Remote - 6 months)
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Job no: 585707
Contract type: Consultant
Duty Station: Kathmandu
Level: Consultancy
Location: Nepal
Categories: Communication
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.
UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, result
- Collaborate with communication and regional planning teams to define a refreshed voice and narrative architecture for UNICEF’s Asia Pacific Regional Office.
- Redesign top-level landing pages and key programmatic sections to reflect a unified regional narrative.
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Draft and update core web pages introducing the new regional office and its priorities.
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Lead editorial quality assurance for the website, ensuring clarity, consistency in tone and style, and adherence to UNICEF’s digital content standards.
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Contribute to strategy discussions for the social media channels for the new regional office and ensure it is well aligned with the web strategy.
- Supporting the provisioning and configuration of the new APRO site within UNICEF’s Drupal-based unicef.org platform.
- Configuring navigation and taxonomy according to the approved information architecture.
- Coordinating with GCA to ensure CMS user roles (author, editor, translator, manager) are correctly assigned.
- Migrating all priority content from the EAPRO and ROSA websites to the new APRO website.
- Overseeing a large-scale automated content migration.
- Implementing redirects and verifying URL mapping with GCA/ICTD support.
- Conducting functional QA on migrated content, navigation, links, and embeds.
- Supporting editors in embedding approved third-party content (e.g., YouTube, social media posts, maps) and ensuring it displays correctly.
- Ensuring compliance with UNICEF’s global UX, UI, and branding standards (typography, layouts, and colors are centrally set), including correct use of the appropriate language version of the UNICEF logo.
- Identifying content-level issues (e.g., broken links, missing embeds) and resolving them locally; escalating platform-related issues to GCA/ICTD.
- Verifying GA4 and GTM dashboards are active and functional; flagging any additional custom tracking needs to GCA for escalation.
Description of Tasks:
- December 2025: APRO site provisioned on unicef.org platform, with site name, description, and basic settings configured. Content strategy plan initiated in liaison with key teams in both offices
- January 2026: Site map and navigation finalized; taxonomy confirmed; correct logo version applied
- February 2026: Content and media from ROSA and EAPRO websites successfully migrated to APRO; redirects active.
- March - May 2026: Functional QA completed; new APRO webpage content finalized, GA4/GTM analytics validated. Revised website strategy and other handover documentation delivered.
Deliverables for the Assignment:
- 1st Deliverable: Basic site configuration and content strategy narrative for Asia Pacific regional office by 31 December 2025
- 2nd Deliverable: Site map, taxonomy and branding of site by 31 January 2026
- 3rd Deliverable: Migration completed and redirects active, all technical aspects covered by 28 February 2026
- 4th Deliverable: Website fully functional, website strategy and handover documentation by 31 May 2026
For details on the assignment including tasks and deliverables, please refer to the link: Terms of Reference
Note: Please submit financial proposal based on the above deliverables.
To qualify as an advocate for every child you will have…
Education:
University degree in Communications, Digital Media, Information Management, or related field. (A technical background is welcome but not required.)
- Minimum 5–7 years of relevant work experience in digital content management, web governance, or digital project coordination.
- Demonstrated ability to translate content strategy into clear information architecture and page structures that align with user needs and organizational goals.
- Demonstrated experience onboarding and configuring websites in a multisite CMS environment (Drupal experience strongly preferred)
- Proven experience in information architecture, taxonomy, navigation, and content migration.
- Understanding SEO metadata, accessibility (WCAG), and web analytics (GA4/GTM).
- Experience coordinating with multiple stakeholders across regions and global teams.
- Having the candidate based in Kathmandu or Bangkok would be an asset, as it would allow for easier in-person coordination and office engagement when needed; though the role will not require the candidate to be in either of the offices full time.
For every Child, you demonstrate...
UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values
The UNICEF competencies required for this post are…
(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
Familiarize yourself with our competency framework and its different levels.
UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.
Remarks:
As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.
UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable female candidates are encouraged to apply.
Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.
Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.
All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.
Additional information about working for UNICEF can be found here.
Advertised: Nepal Standard Time
Deadline: Nepal Standard Time