This role is being established to support an assessment and delivery of improved audience and market insights in the Latin America and the Caribbean (LAC) region. Audience and Market Insight (AMI) have no current resourcing dedicated to LAC, and this limits both the understanding of LAC, but also the available capabilities to support fundraising, communications, and advocacy activities in the region. There are four main areas have been identified that require support:
- Insight planning: identifying the research needs of Communications, Advocacy and Fundraising Chiefs in LAC, and how those needs can be met by a multi-year program of insight.
- Localization of findings: supporting AMI global team to optimize and tailor local and global reporting and workshops to the needs of local markets, supporting the more effective communication and implementation of findings.
- Development of resource plan: the role will work with the Chief of AMI, in alignment with the LACRO Chiefs of PFP and Communications to determine a sustainable resourcing plan that accompanies the insight plan.
- Establishing audience fundamentals: work with countries to assess the addressable audiences for communications, advocacy, and fundraising.
- Understanding of LAC audiences: aid AMI and LACRO in being connected to and understanding the addressable needs of audiences in LAC, and how local teams are prioritizing and engaging them.
The National Committee Relations oversees the Joint Strategic Plans (JSPs) with 32 National Committees. Joint Strategic Plans (JSPs) are jointly developed and mutually agreed between UNICEF and each National Committee. The JSPs set out multi-year objectives, goals and strategies for the National Committee, as well as how UNICEF will support implementation.
The digitalization of the JSPs on the IMPACT Platform has enabled UNICEF and National Committees to access key data sources that provide insights into the joint strategies on income and influence, to achieve overall impact for children worldwide. To best maximize opportunities of engagement with National Committees and private sector partnerships, it is critical that JSPs are accompanied with data visualization tools that facilitate informed and faster decision making by using the right data at the right time. Furthermore, it is critical that National Committees also have access to important information and data from UNICEF systems to facilitate and maximize private sector fundraising and advocacy engagement in high income countries.
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Virtual Hub serves an incubator the digital function for 16 markets across MENA, ECARO, and Singapore, while acting as a testing ground for new technologies, marketing channels, and
other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing technology strategy and activation, with the goal of improving performance across media platforms such as META, TikTok, Google, Bing, Yandex, email, and other programmatic ads. Responsibilities include orchestrating new audiences, maintaining the customer experience, ensuring an optimization plan aligns with business goals, and establishing continuous testing with rapid innovation adaptation. Ultimately, the VH Martech consultant is responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Digital Fundraising team is implementing a new Digital Revenue Strategy aimed at inspiring, collaborating, and enabling markets to improve digital fundraising results. The vision: is to become the largest and most successful non-profit digital fundraising program in the world. The strategy’s overall objective is to increase donations by enhancing digital capabilities and integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, and telethons. As a Digital Paid Media Specialist (Paid Social and Paid Search), the consultant will focus on driving performance marketing and ad operations across paid media channels, including Facebook, Tiktok, Instagram, Google, Bing, and YouTube. The primary focus will be on Paid Social, Paid Search, and programmatic display, with additional exposure to mobile DSP, video DSP, and direct publisher buys (through direct buys or affiliate marketing). This role also involves providing digital marketing consultancy across Meta and Google ads.
The Representative serves as the accredited Rep of UNICEF in the country and reports to the Regional Director for general direction and oversight. S/he is responsible for establishing dialogue with the Government to develop the framework of cooperation in the country and for working closely and collaboratively with the Government and national institutions, stakeholders and partners, to develop the Government-UNICEF Country Programme of Cooperation in active support of efforts to advance children’s rights as established under the Convention on the Rights of the Child, other international treaties/frameworks, the SDGs, and UN intergovernmental bodies.
This role is being established to support an assessment and delivery of improved audience and market insights in the Latin America and the Caribbean (LAC) region. Audience and Market Insight (AMI) have no current resourcing dedicated to LAC, and this limits both the understanding of LAC, but also the available capabilities to support fundraising, communications, and advocacy activities in the region. There are four main areas have been identified that require support:
- Insight planning: identifying the research needs of Communications, Advocacy and Fundraising Chiefs in LAC, and how those needs can be met by a multi-year program of insight.
- Localization of findings: supporting AMI global team to optimize and tailor local and global reporting and workshops to the needs of local markets, supporting the more effective communication and implementation of findings.
- Development of resource plan: the role will work with the Chief of AMI, in alignment with the LACRO Chiefs of PFP and Communications to determine a sustainable resourcing plan that accompanies the insight plan.
- Establishing audience fundamentals: work with countries to assess the addressable audiences for communications, advocacy, and fundraising.
- Understanding of LAC audiences: aid AMI and LACRO in being connected to and understanding the addressable needs of audiences in LAC, and how local teams are prioritizing and engaging them.
The National Committee Relations oversees the Joint Strategic Plans (JSPs) with 32 National Committees. Joint Strategic Plans (JSPs) are jointly developed and mutually agreed between UNICEF and each National Committee. The JSPs set out multi-year objectives, goals and strategies for the National Committee, as well as how UNICEF will support implementation.
The digitalization of the JSPs on the IMPACT Platform has enabled UNICEF and National Committees to access key data sources that provide insights into the joint strategies on income and influence, to achieve overall impact for children worldwide. To best maximize opportunities of engagement with National Committees and private sector partnerships, it is critical that JSPs are accompanied with data visualization tools that facilitate informed and faster decision making by using the right data at the right time. Furthermore, it is critical that National Committees also have access to important information and data from UNICEF systems to facilitate and maximize private sector fundraising and advocacy engagement in high income countries.
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Virtual Hub serves an incubator the digital function for 16 markets across MENA, ECARO, and Singapore, while acting as a testing ground for new technologies, marketing channels, and
other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing technology strategy and activation, with the goal of improving performance across media platforms such as META, TikTok, Google, Bing, Yandex, email, and other programmatic ads. Responsibilities include orchestrating new audiences, maintaining the customer experience, ensuring an optimization plan aligns with business goals, and establishing continuous testing with rapid innovation adaptation. Ultimately, the VH Martech consultant is responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Digital Fundraising team is implementing a new Digital Revenue Strategy aimed at inspiring, collaborating, and enabling markets to improve digital fundraising results. The vision: is to become the largest and most successful non-profit digital fundraising program in the world. The strategy’s overall objective is to increase donations by enhancing digital capabilities and integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, and telethons. As a Digital Paid Media Specialist (Paid Social and Paid Search), the consultant will focus on driving performance marketing and ad operations across paid media channels, including Facebook, Tiktok, Instagram, Google, Bing, and YouTube. The primary focus will be on Paid Social, Paid Search, and programmatic display, with additional exposure to mobile DSP, video DSP, and direct publisher buys (through direct buys or affiliate marketing). This role also involves providing digital marketing consultancy across Meta and Google ads.
The Representative serves as the accredited Rep of UNICEF in the country and reports to the Regional Director for general direction and oversight. S/he is responsible for establishing dialogue with the Government to develop the framework of cooperation in the country and for working closely and collaboratively with the Government and national institutions, stakeholders and partners, to develop the Government-UNICEF Country Programme of Cooperation in active support of efforts to advance children’s rights as established under the Convention on the Rights of the Child, other international treaties/frameworks, the SDGs, and UN intergovernmental bodies.
