To drive awareness and advocacy around the youth skills-to-opportunity gap and inspire action to better prepare young people for the future of work and life, GenU’s communications approach involves strengthening its executive thought leadership to drive peer-to-peer engagement and leveraging the reach and influence of its public-private-youth partners. To implement these strategies, GenU requires the services of a social media content consultant who will shape messaging and assets for executive leadership tailored for a diverse set of audiences, monitor results and conversations for community engagement and inform optimized content approach for LinkedIn.
The consultant will support in planning and executing key priorities under the global strategy; work with global and country teams to deliver results to partners; strengthening P2E’s MERL approach; conceptualizing, planning, and reporting results from P2E-enabled learning-to-earning pathways, including exploring integrations with other innovative solutions; coordinating the activation and management of P2E platforms; and supporting in crowding in additional resourcing.
The consultant will play a pivotal role in ensuring that P2E content aligns with the global content taxonomy, meets global standards, and addresses the evolving needs of young people across multiple countries. They will update the Global Library with relevant and up-to-date content for P2E users. Key responsibilities include developing a global accreditation and certification framework for P2E, providing content support for countries, assisting the Global Coordinator, and supporting the localization and contextualization of content.
This role is being established to support an assessment and delivery of improved audience and market insights in the Latin America and the Caribbean (LAC) region. Audience and Market Insight (AMI) have no current resourcing dedicated to LAC, and this limits both the understanding of LAC, but also the available capabilities to support fundraising, communications, and advocacy activities in the region. There are four main areas have been identified that require support:
- Insight planning: identifying the research needs of Communications, Advocacy and Fundraising Chiefs in LAC, and how those needs can be met by a multi-year program of insight.
- Localization of findings: supporting AMI global team to optimize and tailor local and global reporting and workshops to the needs of local markets, supporting the more effective communication and implementation of findings.
- Development of resource plan: the role will work with the Chief of AMI, in alignment with the LACRO Chiefs of PFP and Communications to determine a sustainable resourcing plan that accompanies the insight plan.
- Establishing audience fundamentals: work with countries to assess the addressable audiences for communications, advocacy, and fundraising.
- Understanding of LAC audiences: aid AMI and LACRO in being connected to and understanding the addressable needs of audiences in LAC, and how local teams are prioritizing and engaging them.
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Virtual Hub serves an incubator the digital function for 16 markets across MENA, ECARO, and Singapore, while acting as a testing ground for new technologies, marketing channels, and
other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing technology strategy and activation, with the goal of improving performance across media platforms such as META, TikTok, Google, Bing, Yandex, email, and other programmatic ads. Responsibilities include orchestrating new audiences, maintaining the customer experience, ensuring an optimization plan aligns with business goals, and establishing continuous testing with rapid innovation adaptation. Ultimately, the VH Martech consultant is responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.
To drive awareness and advocacy around the youth skills-to-opportunity gap and inspire action to better prepare young people for the future of work and life, GenU’s communications approach involves strengthening its executive thought leadership to drive peer-to-peer engagement and leveraging the reach and influence of its public-private-youth partners. To implement these strategies, GenU requires the services of a social media content consultant who will shape messaging and assets for executive leadership tailored for a diverse set of audiences, monitor results and conversations for community engagement and inform optimized content approach for LinkedIn.
The consultant will support in planning and executing key priorities under the global strategy; work with global and country teams to deliver results to partners; strengthening P2E’s MERL approach; conceptualizing, planning, and reporting results from P2E-enabled learning-to-earning pathways, including exploring integrations with other innovative solutions; coordinating the activation and management of P2E platforms; and supporting in crowding in additional resourcing.
The consultant will play a pivotal role in ensuring that P2E content aligns with the global content taxonomy, meets global standards, and addresses the evolving needs of young people across multiple countries. They will update the Global Library with relevant and up-to-date content for P2E users. Key responsibilities include developing a global accreditation and certification framework for P2E, providing content support for countries, assisting the Global Coordinator, and supporting the localization and contextualization of content.
This role is being established to support an assessment and delivery of improved audience and market insights in the Latin America and the Caribbean (LAC) region. Audience and Market Insight (AMI) have no current resourcing dedicated to LAC, and this limits both the understanding of LAC, but also the available capabilities to support fundraising, communications, and advocacy activities in the region. There are four main areas have been identified that require support:
- Insight planning: identifying the research needs of Communications, Advocacy and Fundraising Chiefs in LAC, and how those needs can be met by a multi-year program of insight.
- Localization of findings: supporting AMI global team to optimize and tailor local and global reporting and workshops to the needs of local markets, supporting the more effective communication and implementation of findings.
- Development of resource plan: the role will work with the Chief of AMI, in alignment with the LACRO Chiefs of PFP and Communications to determine a sustainable resourcing plan that accompanies the insight plan.
- Establishing audience fundamentals: work with countries to assess the addressable audiences for communications, advocacy, and fundraising.
- Understanding of LAC audiences: aid AMI and LACRO in being connected to and understanding the addressable needs of audiences in LAC, and how local teams are prioritizing and engaging them.
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Virtual Hub serves an incubator the digital function for 16 markets across MENA, ECARO, and Singapore, while acting as a testing ground for new technologies, marketing channels, and
other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing technology strategy and activation, with the goal of improving performance across media platforms such as META, TikTok, Google, Bing, Yandex, email, and other programmatic ads. Responsibilities include orchestrating new audiences, maintaining the customer experience, ensuring an optimization plan aligns with business goals, and establishing continuous testing with rapid innovation adaptation. Ultimately, the VH Martech consultant is responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.
