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Consultancy: Digital Strategist, Web, (11.5 months, remote-based option initially - DGCA, NYHQ - Requisition# 544338

Apply now Job no: 544338
Contract type: Consultancy
Level: Consultancy
Location: United States
Categories: Communication / External Relations

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, results

This position sits with the Web Editorial team within the Digital Strategy Section (DSS)  in the Division of Global Communication and Advocacy. The Digital Strategy Section comprises Web Editorial, Social Media News and Campaigns, Digital Governance and Platforms teams working together to create compelling public-facing content and to provide digital services within the organization. Through multiple platforms and in multiple languages, the Digital Strategy Section draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. Web stories, blog posts, photo essays, Facebook posts, Twitter campaigns, and videos for distribution via, UNICEF Connect, YouTube, news media and other outlets and platforms are all a part of our digital storytelling.

The Digital Strategy Section is also responsible for the build, management and maintenance of global website properties, as well as providing support to Country and Regional (field) Offices to maximise their use of global web platforms in their communications activities. This role is instrumental in ensuring our large and globally distributed user base has access to web platforms, and is supported to use these platforms to publish high quality content that is critical to their communications work.

How can you make a difference?

The Digital Strategist, Web is responsible for developing content strategy guidance to UNICEF subsites, providing editorial input for new UX/UI features, supporting the creation and dissemination of storytelling tools on the platform as well driving the capacity building efforts for web content and production. The Digital Strategist will work with a variety of stakeholders from content creators to language producers, web developers to country office colleagues.  We are looking for a versatile digital communicator with a wide array of skills and experience in web-based storytelling, content management systems, UX/UI as well as content strategy development.

Key functions/ accountabilities

 Support the onboarding and implementation of new sites launching on the Drupal platform

  • Vet the needs of potential new sites and make recommendations for fitness for the platform (or alternate solutions).
  • Work with UX/UI designers and site owners to vet or provide a proper site structure (site map, navigation systems), page layout recommendations, and appropriate site content.
  • Provide content strategy guidance for new sites, in alignment with UNICEF’s editorial strategy.
  • Assist site owners in the creation and refinement of content, including best practices for web and for our specific platform, and have a final “approval” over content prior to launch.
  • Work with UX/UI designers and site owners to identify and refine local site taxonomies; including the implementation of automated tools that rely on such taxonomies (search functions, resource libraries, and other filter or term-based content curations).

Support ongoing management of the CMS and the creation and implementation of UX/UI features on the Drupal platform

  • Work closely with the Web Editorial team to build business cases for new storytelling features and enhancements. Identify and document business requirements, research trends and best practices and help prioritize requests. 
  • Support the launch of new platform features by conducting user acceptance tests, collecting feedback, escalating performance issues, and following up on solutions.
  • Support the seamless functioning of the Content Management System (CMS) by collaborating with the Digital Support team to review and update links, bouncers and promoted searches across the global pages.
  • Triage ongoing requests for taxonomy refinements, updates, or localizations.

Support organizational capacity-building for Editorial/Storytelling on the Drupal platform

  • Create, curate, and promote replicable “best-in-class” content examples for a platform wide “Inspiration Gallery”
  • Provide strategic and editorial guidance to users on best practices for storytelling and the best use of our Drupal features.
  • Create templates for campaign pages, interactive stories and multimedia rich content among others.
  • Create and conduct virtual trainings or online learnings for global users on content creation and editorial guidance.
  • Work with the web editorial team to develop and disseminate standards and guidelines.
  • Coordinate and perform various aspects of editorial work and page production including working with the UI features on Content Management System (CMS), writing, editing, and proofing text.
  • Perform other tasks related to web and content production as needed.

Estimated Start date: 1 November 2021

Estimated End date: 17 October 2022

Remoted-based option (initially)


(Specific service / outputs to be delivered at a specific time as per stated objectives and performance / quality requirements.)


(Estimated # of Days)


Content strategy and guidance for new subsites including site maps and navigation systems.


17 Oct. 2022

Capacity building trainings and resources.


17 Oct. 2022

Documentation of business cases for new UX/UI and storytelling features, trends research.


17 Oct. 2022

Completion of user acceptance tests (UATs) and delivery of feedback to relevant stakeholders.


17 Oct. 2022

Inspiration gallery examples from best-in-class digital products.


17 Oct. 2022

Templates for campaign pages, interactive stories and other content as required.


17 Oct. 2022

Regular development, writing and production of web content as assigned.


17 Oct. 2022

Completion of CMS-related tasks such replacing broken links, bouncers, and search results.


17 Oct. 2022

Active participation in web team strategy, editorial meetings, campaign planning, capacity building.



17 Oct. 2022




To qualify as an advocate for every child you will have…

  • An advanced University Degree* (Master’s or higher) in Digital Communication, Journalism, Product Management or related field.

*A first University Degree (Bachelor's) in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.

  • A minimum of three years of relevant professional experience in editorial strategy or content development for the web.
  • Track record with digital storytelling with a focus on building business cases for the development and roll out of UX/UI and new web features across ecosystems.
  • Experience with Drupal content management system a must.
  • Outstanding writing and editing skills strongly preferred.
  • Understanding of current trends and best practices in digital communication.
  • Good understanding of world affairs, current events and development issues needed.
  • Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

To view our competency framework, please visit here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4. At the time the contract is awarded, the selected candidate must have in place current health insurance coverage

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable). Applications submitted without a daily/monthly rate will not be considered.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Eastern Daylight Time
Deadline: Eastern Daylight Time

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