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Latin America and Caribbean Region

Functional Area

External Relations

Position level

Digital Consultant for Latin America, Panama City (11.5 months - Home-Based)

Apply now Job no: 547668
Contract type: Consultancy
Level: Consultancy
Location: Panama
Categories: Alliances and Resource Mobilization, Private Fundraising and Partnerships

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

The UNICEF Latin America and Caribbean Regional Office is based in in Panama, operating in 36 territories, including 24 country offices.

UNICEF works to put the rights and well-being of the most disadvantaged children at the heart of the social, political, and economic agenda, in line with our equity focus, working across our organization and with our partners in government, civil society and the private sector to support shifts in public policy, fuel social engagement, and increase investment for children.

For more information about UNICEF and its work. (

 To enable UNICEF to deliver programmatic results for children, the organization needs to maximize income potential from the Private Sector. Latin America is a fast-growing region with high fundraising expectations. Unlocking the full potential of digital is key to realizing growth of Individuals fundraising in the region.

How can you make a difference?

The main purpose of the job is to boost digital acquisition and retention through digital channels, in order to increase UNICEF revenue in Latin America and diversify its sources of income. To achieve these results, the professional will support the digital teams from the markets in the region to increase their digital fundraising activities and maximize its results, providing additional capacity and capability.

Specific Tasks:

  • Boost current digital fundraising activities in Latin America and launch new initiatives at a regional level, starting activities in markets that are currently not fundraising.
  • Provide specialist input and directly implement digital activity  across the 6 emerging markets in the region  to achieve the digital goals.
  • Contribute to the strategic direction of digital in emerging markets. Support markets in the region upon request.
  • Collaborate with Communications, Individual Giving and Telemarketing specialists in the region to boost acquisition, integrate channels and boost retention.
  • Support emergency fundraising campaigns, coordinating markets to be first movers in the region. For markets which are not currently fundraising, setting up SEM and remarketing campaigns.
  • Optimize and creating an improvement plan on web funnel and digital activities through Conversion Rate Optimization (CRO).
  • Help to develop a digital A/B testing plan, working with technical providers local teams promoting new ways to improve conversion rate in every digital asset (web, email, apps, etc...).
  • Manage and optimize UNICEF’s global giving platform, content to provide tools for markets to fundraise.
  • Maintain the digital dashboard that gathers all main KPIs on digital. Use Analytics and other tools to automate the data collection and generate regional reports on UNICEF Global Giving Platform for donations and conversion.
  • Boost regional lead acquisition activities through actions such as creating, processing and sharing new content to be used by markets.
  • Work with markets to define lead nurturing processes and content.
  • Support regional donor retention and conversion activities through emailing journeys for retention, lead nurturing and line & circle, developing and sharing marketing content throughout the region. 
  • Coordinate and onboard providers, following current contracts and activating new ones.
  • Develop digital webinars for Latin American digital staff.
  • Share best practices in between markets: campaigns, content, emailing process, lead generation, and lead nurturing activities.
  • Run and coordinate digital webinars to share best practices among LAC markets.
  • Introduce new initiatives which may help markets achieve their goals.

Expected Results:

  • Digital fundraising is increased in the region and channels are diversified.
  • Integration is promoted throughout channels and departments. 
  • Latin American markets are digitally active in emergencies faster. 
  • Required support is offered to digital teams in the region.   
  • Support is provided in the implementation of digital plans in markets. 
  • Websites, forms and tools as the global giving platform are optimized and tested. 
  • Contents for lead generation and nurturing are created and shared.
  • A regional Dashboard for data analysis is updated. 
  • Directly support and implement digital activities for emerging markets to deliver on income targets.
  • Work with PFP teams in PFP markets to deliver on income targets associated with investment.



Duration [in days]

Expected deadline

Support is provided in the implementation of digital plans in markets.

11.5 months

Dec 2022

Deliver on income targets associated with WB investment commitments in PFP markets and emerging markets

11.5 months

Dec 2022

Plan for 2023 digital activation in emerging markets

11.5 months

Dec 2022

To qualify as an advocate for every child you will have…

Minimum Requirements and Qualifications


A first level university Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required. Any other additional training in a related field is an asset.

Work Experience

6 years of progressively responsible work experience in digital marketing or digital fundraising areas, with specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management. It would be an advantage if the person had gained the above experience in both agency and charity environments. Previous work in the region with relevant markets is an asset. Previous work with UNICEF is an asset.


Fluency in Spanish and English is required. Knowledge of Portuguese will be considered an asset.

Technical knowledge
(if applicable)

Specific digital media knowledge, analytics and tracking, A/B testing, SEO, proficiency in the use of search engine algorithms, coding, content management systems, search engine marketing (SEM), online paid media, web and donation forms development, UX, CRM, CRO, e-mail broadcasting tools & marketing automation tools. HTML experience recommended.

Other skills and attributes (optional)

Strong analytical skills and problem-solving mind oriented.

Experience training and upskilling teams.

Excellent communication skills, (both written and oral) to translate complicated business requirements into technical based language, and vice versa.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.

UNICEF competencies: building and maintains partnerships, demonstrates self-awareness and ethical awareness, drive to achieve results for impact, innovates and embraces change, manages ambiguity and complexity, thinks and acts strategically and works collaboratively with others.

Click here to learn more about UNICEF’s values and competencies.

Administrative details:

Supervision:  The consultant will work under the direct supervision of the Individual Giving Manager LACRO.

Workplace: Home-based.  Travel will be covered by UNICEF as per policy.

• Travel costs will be estimated and added to the contract once they are determined based on UNICEF Financial Rules and Regulations.

• For agreed country visits, the contractor/consultant will be responsible in administering their own travel. UNICEF will reimburse travel related expenses based on actual costs or on the below criteria whichever is lower and upon presentation of receipts.

• Any travel involved should be budgeted according to UN Travel Standards as a ceiling.

• UN Secretariat Administrative Instruction on Official Travel, ST/AI/2013/3: Sect. 4, para. 4.2, numerals (d) and (e)

• For information on Daily Subsistence Allowance (DSA), can be found on the International Civil Service Commission website (all countries and destinations can be found by navigating on the map).

How to Apply? Application should be submitted online and should include: Resume, Cover Letter, University Diploma and Financial proposal. Qualified candidates are requested to submit monthly fees in their financial proposal.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Duration of contract: Estimated start date of this consultancy is the first week of  February 2022 for a period of 11.5 months.

Vacancy Announcement Remarks:

Please note only short-listed candidates will be contacted. UNICEF reserves the right to make additional assessment of the pre-selected candidates, if needed UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.



Advertised: Eastern Standard Time
Deadline: Eastern Standard Time

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