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Latin America and Caribbean Region

Functional Area

External Relations

Position level

Fund Raising Associate - Marketing, Innovation & Platforms (GS6 - FTA), Stgo, Chile #111132

Apply now Job no: 558896
Contract type: Fixed Term Appointment
Duty Station: Santiago
Level: G-6
Location: Chile
Categories: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a fair chance 

General tasks
• Support to the Fundraising Chief to develop and managing the innovation annual workplan working closely with the Innovation Team of PFP Geneva.
• Support the coordination development and implementation of automation and digitalization projects for PFP.
• Provide inputs and offer suggestions in the weekly meetings, on topics related to learnings, optimizations and innovative ideas within the team and agencies
• Bring traditional and creative ideas on how to improve the KPIs: number of new donors, ROI, cost per acquisition and others
• Designs and executes innovative fundraising acquisition and retention strategies and tactics
• Support the management of financial processes with providers
• Provide administrative support
• Performs any additional assignments as requested by the supervisor.
• Collect and generate best practices
Email marketing Strategy
• Coordinate the daily routine of sending and scheduling the emails to existing donors and prospects, as per the planned campaigns.
• Update the email marketing flows in Mailchimp according to the existing automated processes
• Create campaign briefs and track campaign effectiveness and optimize results
• Provide support in segmentation and facilitate the execution of marketing campaigns
• Support optimizing campaigns by testing subject lines, creatives, copy, CTA, sending schedule, among others.
• Support on the development of testing plans, reporting, and provide recommendations
• Assist on the lead nurturing strategy definition
• Assist on content creation
• Monitor engagement and revenue across all campaigns
• Ensure that the opt-in process is according to best practices in the market and following the new GDPR standards.
• Ensure timely reporting
Landing, webforms and website development
• Support the implementation of CRO (Conversion Rate Optimization) strategy with UX techniques.
• Facilitate integration through different platforms and tools trough APIs (CMS, E-mail marketing, database, Google Tag Manager, etc)
• Develop CMS improvements on UNICEF’s website
• Support the implementation of SEO (Search Engine Optimization) strategy
• Provide support on payment solutions for the website
• Participate in weekly meetings for optimization and new ideas with the team and agency
• Support the management of financial processes with the web provider
• Lead new platforms development for specific channels and campaigns according to the area needs.
• Ensure timely reporting
Innovation pipeline management
• Support the development and implementation of new products for fundraising, to ensure projects progress through the pipeline.
• Identify challenges, blockers and potential risks, and recommend solutions to overcome them.
• Use trends and insights to identify new opportunities that could form part of the pipeline
• Select and deploy appropriate prototyping techniques to test and iterate ideas and use learnings to inform a business case for further development.
• Coordinate the relationship with agencies related with platforms and innovation.
• Support the selection and day to day work with suppliers for digital tools and agencies.
• Maintain the relationship with all PFP areas, communication, or programs department for the implementation and monitoring of campaigns.
• Address the needs of other PFP areas regarding digital infrastructure such as data collection strategy, on-demand support with email channel, implementing digital services on landing pages like chatbox, among others.
• Support on budget management related procedures with providers.
Reporting & Evaluation
• Provide technical support to evaluate the investment strategy of the different channels and suppliers in order to improve and obtain maximum profitability.

How can you make a difference?

Increase UNICEF Chile income through digital fundraising:
• Support in the implementation of the different fundraising initiatives such as acquisition, legacy, corporate and retention campaigns.
• Provide relevant information on innovation opportunities and latest trends in fundraising and EMKT to boost acquisition.
• Accelerate, digitalize and automatize internal processes of fundraising

To qualify as an advocate for every child you will have…

  • Completion of secondary education is required. Technical courses in Marketing, Publicity, Communication, Business Administration, or Innovation are an asset but are not a requirement.}.
  • A minimum of 6 years of relevant professional experience in Innovation projects, marketing, fundraising areas, or any other related field. Also, a good understanding and experience in digital marketing for working with HTML coding, search engine algorithms, SEO, and analytics software will be appreciated.
  • Developing country work experience and/or familiarity with emergencies is considered an asset.
  • Fluency in Spanish and English is required.
  • An academic degree higher than the required degree may be considered to compensate two (2) years of experience in case the candidate lacks the required experience.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships (2) Demonstrates self-awareness and ethical awareness (3) Drive to achieve results for impact (4) Innovates and embraces change (5) Manages ambiguity and complexity (6) Thinks and acts strategically (7) Works collaboratively with others.

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


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*While UNDP makes every attempt to ensure that information is up-to-date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

UNICEF’s active commitment towards diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable are encouraged to apply.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Advertised: Pacific SA Daylight Time
Deadline: Pacific SA Daylight Time

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