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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, HOPE!

Consultancy Title: Senior Data Communications and Advocacy Consultant

Section/Division/Duty Station: Division of Data, Analytics, Planning and Monitoring (DAPM & DAT) NYHQ

Duration: July 28 2025 to July 28, 2026

Home/ Office Based: REMOTE

About UNICEF 

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.

BACKGROUND

Purpose of Activity/Assignment: 

The Division of Data, Analytics, Planning and Monitoring (DAPM) plays a central role in enhancing UNICEF’s decision-making, organizational learning, and results for children. Within DAPM, the Global Data Team leads the collection, validation, analysis, and dissemination of high-quality, globally comparable data on children and women—positioning this data as a global public good through platforms such as data.unicef.org.

As UNICEF prepares its Strategic Plan for 2026–2029, the integration of planning, monitoring, data, and analytics (PMDA) will be critical to advancing the organization’s goals. Data communications is a core enabler of this effort, translating complex data into actionable insights that inform decision-making, support internal alignment, and drive external advocacy with Member States and partners.

This consultancy sits within the Data Communications and Advocacy team, UNICEF’s specialized function for primarily digital data visibility, advocacy, and audience engagement. The consultant will serve as an executor of the team’s digital strategy, supporting content production, innovation, digital optimization, and technical delivery across data platforms and technical outreach channels. This role is essential to ensure that UNICEF’s data is not only accessible but influential, shaping programming, partnerships, and global discourse around children’s rights.

UNICEF is currently undergoing a restructuring process. Should there be a change in management, the consultancy’s reporting line will be determined by the relevant Director.

Scope of Work

• Content Development and Data Visualization

Transform complex data into compelling narratives and visualizations that are accurate, accessible, and impactful. Produce interactive charts, graphs, and infographics that communicate complex information clearly and engagingly for diverse audiences—from policymakers to the general public.

• Digital Content and Platform Management

Assist in the production, publication, and maintenance of digital content across UNICEF’s data platforms, including data.unicef.org, mics.unicef.org and joint partner platforms such as healthydietsmonitoring.org . Ensure consistency in messaging, branding, and user experience while coordinating platform updates and improvements. Facilitate coordination with vendors and partners to uphold performance, security, and accessibility standards.

• Interactive Landing Pages and Thematic Storytelling

Design and develop data-driven landing pages and thematic narrative pages that highlight key data insights and trends using compelling storytelling techniques and interactive elements, creating engaging experiences for technical and public audiences.

• Audience reach and impact

Develop and implement email marketing campaigns aligned with programmatic and advocacy objectives. Utilize SEO and analytics tools to optimize digital assets for increased visibility, search relevance, and sustained engagement. Feed content into global communication channels. Measure and evaluate the performance of communication activities using data-driven insights to support continuous improvement and strategic decision-making.

• Event-Based Communications and Advocacy

Support UNICEF’s communications presence at high-level data focused global events and convenings. Tasks include producing and disseminating compelling outreach and advocacy materials, and working with internal teams and external partners to ensure alignment and impact.

• Stakeholder Engagement/ Partnerships

Support the identification of collaboration opportunities with key partners and advocacy stakeholders. Assist in the development and implementation of joint communication strategies, such as for the Healthy Diets Monitoring Initiative, to amplify visibility and drive shared goals. Engage donors through tailored, impact-focused communications that demonstrate the value and outcomes of UNICEF’s data work.

• AI-Enhanced Communications

Leverage (generative) AI and other emerging technologies to innovate, gain efficiencies, enhance audience engagement, discoverability, and retention.

“There is currently insufficient funding to cover all planned activities extending through 2028. Some deliverables are expected to be completed if additional resources become available.”

Terms of Reference / Specific Deliverables

1. Foundational content review and planning

Audit ~30 thematic pages; launch targeted email campaign #1; develop editorial calendar aligned with key data and publication moments. If funding available. 31 Aug 2025

Funding to be confirmed: Foundational content review and planning. Same as above. If funding available. 31 Aug 2026

Funding to be confirmed: Foundational content review and planning. Same as above. If funding available. 31 Aug 2027

2. Launch of interactive report and campaign infrastructure

Design and launch interactive report landing page #1; create a reusable digital asset toolkit for online content; launch campaign #2 promoting updated data content. If funding available. 30 Sep 2025

Funding to be confirmed: Launch of interactive report and campaign infrastructure. Same as above. If funding available. 30 Sep 2026

Funding to be confirmed: Launch of interactive report and campaign infrastructure. Same as above. If funding available. 30 Sep 2027

3. HDMI campaign rollout and major publication support

Disseminate HDMI guidance document; promote HDMI campaign site; produce and distribute digital assets for 3 major publications; launch campaign #3. If funding available. 31 Oct 2025

Funding to be confirmed: HDMI campaign rollout and major publication support. Same as above. If funding available. 31 Oct 2026

Funding to be confirmed: HDMI campaign rollout and major publication support. Same as above. If funding available. 31 Oct 2027

4. Landing page buildout and performance optimization

Launch landing page #2 for a new publication; optimize 20 key thematic pages; report on baseline analytics and performance tracking for previous campaigns. If funding available. 30 Nov 2025

Funding to be confirmed: Landing page buildout and performance optimization
Same as above. If funding available. 30 Nov 2026

Funding to be confirmed: Landing page buildout and performance optimization
Same as above. If funding available. 30 Nov 2027

5. UN Stats Commission prep and year-end communications

Prepare messaging strategy and digital outreach materials for UN Stats Commission; launch campaign #4; support year-end communications efforts. If funding available. 31 Dec 2025

Funding to be confirmed: UN Stats Commission prep and year-end communications
Same as above. If funding available. 31 Dec 2026

Funding to be confirmed: UN Stats Commission prep and year-end communications
Same as above. If funding available. 31 Dec 2027

6. Mid-year content package and publication support

Publish interactive page #3; produce engaging digital assets (charts, explainers, content blocks) for 3 priority publications. If funding available. 31 Jan 2026

Funding to be confirmed: Mid-year content package and publication support. Same as above. If funding available. 31 Jan 2027

Funding to be confirmed: Mid-year content package and publication support. Same as above. If funding available. 31 Jan 2028

7. Full delivery of UN Stats Commission digital activation

Execute full digital communications for event (live updates, digital assets); launch campaign #5; publish follow-up content and toolkit. If funding available. 28 Feb 2026

Funding to be confirmed: Full delivery of UN Stats Commission digital activation. Same as above. If funding available. 28 Feb 2027

Funding to be confirmed: Full delivery of UN Stats Commission digital activation. Same as above. If funding available. 28 Feb 2028

8. Campaign alignment with global communications

Launch interactive page #4; run campaign #6; align digital assets and messaging with broader UNICEF global campaign. If funding available. 31 Mar 2026

Funding to be confirmed: Campaign alignment with global communications. Same as above.  If funding available. 31 Mar 2027

Funding to be confirmed: Campaign alignment with global communications. Same as above. If funding available. 31 Mar 2028

9. Technical and strategic web optimization + partner outreach

Update metadata and backend structure for 20 pages; execute second SEO sprint; create digital partner briefing materials with topline narratives. If funding available. 30 Apr 2026

Funding to be confirmed: Technical and strategic web optimization + partner outreach. Same as above. If funding available. 30 Apr 2027

Funding to be confirmed: Technical and strategic web optimization + partner outreach. Same as above. If funding available. 30 Apr 2028

10. Expanded landing page delivery and social media integration

Publish 2 new landing pages; launch campaign #7; create a social media toolkit to increase reach and engagement. If funding available. 31 May 2026

Funding to be confirmed: Expanded landing page delivery and social media integration. Same as above. If funding available. 31 May 2027

Funding to be confirmed: Expanded landing page delivery and social media integration. Same as above. If funding available. 31 May 2028

11. UX validation and global event communications prep

Conduct usability testing for updated content; launch campaign #8; start communications and digital planning for a global event such as the UN World Data Forum. If funding available. 30 Jun 2026

Funding to be confirmed: UX validation and global event communications prep

Same as above. If funding available. 30 Jun 2027

Funding to be confirmed: UX validation and global event communications prep. Same as above. If funding available. 30 Jun 2028

12. Final content rollout and performance reporting

Launch final 4 landing pages; deliver final campaign #9; publish performance metrics report if funding available. 31 Jul 2026

Funding to be confirmed: Final content rollout and performance reporting. Same as above. If funding available. 31 Jul 2027

Funding to be confirmed: Final content rollout and performance reporting. Same as above. If funding available. 31 Jul 2028

Estimated Travel: Round trip economy to Florence, Italy
Travel first 12 months
Funding to be confirmed: Travel second 12 months
Funding to be confirmed: Travel third 12 months
Estimated Daily subsistence allowance (DSA) for 5 days in Florence, Italy:
First 12 months:
Funding to be confirmed: Second 12 months
Funding to be confirmed: Third 12 months

Qualifications

(1) Education

Advance university degree (Master’s or higher) in English, communication, development studies, journalism or international relations.

(2) Knowledge/Expertise/Skills required:

At least 8 years of progressively responsible experience in data-focused communication roles, with demonstrated success in advocacy and outreach in multilateral or UN contexts.

• Extensive experience working with UN data platforms, dashboards, and communication reporting frameworks.

• Advanced proficiency in data visualization tools, including but not limited to Tableau, Power BI, and internal UN systems.

• Deep knowledge of email marketing, web content systems (e.g., Drupal, WordPress), and back-end content optimization technologies.

• Superior written communication skills with exceptional attention to detail and the ability to express technical concepts in clear, accessible language.

• Demonstrated expertise in digital marketing, content strategy, SEO, and data analytics.

• Strong decision-making skills supported by data insights, with a consistent record of achieving KPIs and outreach goals.

• Ability to independently manage priorities, multiple deadlines, and complex workflows in a high-performance environment.

• Proven experience leading interdepartmental project teams in large international organizations.

Preferred Qualifications:

• Prior experience developing global communications campaigns within the UN system or a comparable international framework.

• Familiarity with interagency communications platforms and donor reporting tools.

• Direct experience with stakeholder engagement across UN member states, civil society, and private sector partners.

• Knowledge of internal reporting cycles, strategic reviews, and communications protocols used within UN agencies.

Requirements: 

Completed profile in UNICEF's e-Recruitment system and

• Upload copy of academic credentials
• Financial proposal that will include/ reflect :
  • the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
  • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

U.S. Visa information:

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. View our competency framework at: Here

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.