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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

UNICEF’s Private Fundraising and Partnerships (PFP) Division works to deliver income, influence, and brand recognition for UNICEF globally. Within the PFP Division, the Individual Giving (IG) team strategically guides and supports fundraising markets in implementing global, regional, and market-level strategies. Our 2022-25 Individual Giving strategy aims to drive significant transformation in our business model, emphasizing audience-centricity, digital acceleration,  and a shift toward a marketing-oriented approach.

Over the next year, the IG Team has set ambitious income targets, focusing on digital channels to reach audiences worldwide through relevant, creative campaigns and offers. To achieve these goals, the IG unit within PFP, Geneva, is seeking a Digital Content Specialist to support fundraising offices, particularly in Latin America, with planning, developing, and measuring impactful digital campaigns, propositions, and fundraising products.

This role involves providing creative leadership in the digital space, developing audience-centric content packages with agencies, delivering bootcamps for capacity-building  workshops and webinars, and offering direct support to fundraising offices.

In close collaboration with other members of the IG team, Regional Support Centre teams, and key internal stakeholders, and informed by clear audience and data insights, the Digital Content Specialist will identify and deliver key fundraising content opportunities by leading, supporting, and facilitating digital content capacity.  The role includes providing strategic advice, creative guidance, and developing innovative fundraising propositions and assets.

The incumbent will serve as a strategic digital content specialist and catalyst for change, helping fundraising offices adopt audience-and data-driven content strategies. Working closely with UNICEF regional colleagues in Panama (LACRO), the role will directly support our UNICEF Latin American offices as well as select global projects.

How can you make a difference? 

SCOPE OF WORK:

Under the guidance of the Fundraising Manager (Fundraising & Marketing Services-FMS), the consultant will:

1.  Serve as the Digital Content Specialist for LACRO, supporting LAC markets.

2.  Create a strong pipeline of digital content for acquisition and donor journeys for the region.

3.  Collaborate with external creative agencies to produce fundraising content for digital paid media campaigns.

4.  Plan and deliver capacity-building activities to strengthen digital skills in markets.

5.  Coordinate with Country Office (CO) teams to align organic and paid content strategies.

6.  Regularly source footage, images, and stories for internal content libraries (e.g., WeShare) for campaign creatives.

7.  Brief Country Offices to generate relevant field content aligned with campaign needs.

8.  Provide creative leadership during emergencies.

9.  Follow IG Agile ways of working to develop and deliver effective solutions.

WORK ASSIGNMENTS:

• Deliver all creative assets as outlined in the paid media marketing plan and report on content performance.
• Provide direct support to Accelerate Acquisition projects with markets.
• Deliver all creative assets as outlined in the paid media marketing plan and report on content performance.
• Support markets in scaling up their digital fundraising content strategies.

DELIVERABLES:

The consultant will submit monthly deliverables throughout the contract period and payments will be processed at the end of each month, upon acceptance of deliverables by the supervisor.

Deliverable 1:  Ongoing from 1 February 2026 to 31 May 2026

• Deliver up to 40 ready-to-use paid media content pieces.
• Provide direct support to up to 2 markets as part of the Accelerate Acquisition project.
• Support up to 3 markets during sudden-onset emergencies.
• Submit a content performance report for the period.
• Deliver up to 2 regional webinars for capability building.

Deliverable 2:  Ongoing from 1 June 2026 to 30 September 2026

• Develop insight-based, high-performing creative propositions and assets for digital platforms and donor journeys, with the use of AI tools (as approved by UNICEF) and with external agencies and creative resources.
• Advise markets on creative strategies, informed by performance insights and updated guidance from Google and Meta.
• In collaboration with IG, communications, advocacy, and programme teams, develop at least 2 new creative products tailored to specific audience segments or motivations.
• Strengthen cross-divisional collaboration for content gathering and integrated campaigns across organic, paid, and earned channels.

Deliverable 3:  Ongoing from 1 October 2026 to 31 January 2027

• Support markets in adopting strategic shifts aligned with IG goals for higher volume and quality of income.
• Collaborate with internal stakeholders on digital growth projects, such as Accelerate Acquisition, Accelerate Retention, and donor journey innovations. This requires a strong understanding of digital paid media, marketing platforms such as Marketing Cloud, and digital marketing platforms like Google and Meta, among others.
• Support markets in launching and/or optimizing the Paddington Postcards programme and other fundraising products.
• Develop a regional end-of-year content package.

Travel:

• There is a possibility of travel to country offices during the assignment on a per need basis.  Travel expenses will be covered separately by UNICEF and are not included in the lump sum fee.

To qualify as an advocate for every child you will have… 

Education:

• An advanced university degree in one of the following fields is required: Marketing, Communication, Advertising, Management, or another relevant technical field.
• Alternatively, a first level university degree in a relevant field combined with 2 additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five (5) years of relevant professional experience in digital content planning and development, is required.
• Proven experience supporting digital campaigns is required.
• Strong knowledge of content creation tools and digital marketing platforms (e.g., Marketing Cloud, Google, Meta).
• Experience reporting on digital content performance.
• Experience working in the South American context is an asset.
• UNICEF/UN experience is an asset.
• Fundraising experience and understanding of donor journeys are assets.

Others:

• Copywriting skills for fundraising will be an asset.
• Strong understanding of digital platforms is required.
• Proficiency in Canva design will be an asset.

Language:

• Fluency in English and Spanish is required.  Knowledge of other official UN languages would be an asset.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.