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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, a voice

Under the supervision and guidance of the Chief of Communication, this position leads on designing and implementing digital communication strategies as well as content strategies for the organization, in close collaboration with all internal as well as external stakeholders. It is accountable for managing the digital communication team, and plays a key role in supporting the organization’s fundraising, programmatic, and advocacy, as well as brand-building ambitions through compelling contents and effective digital engagement techniques utilizing social media channels and UNICEF Indonesia’s website as well as other emerging and cutting edge digital communication innovations and approaches. 

How can you make a difference? 

The Digital Communication Specialist will be responsible for the following functions:
1. Design and implement audience-focused digital communication strategies in support of country office objectives
• Ensure that digital reach and engagement is an integral part of delivering UNICEF Indonesia’s organizational objectives, including for organizational positioning, fundraising, advocacy, and social and behaviour change.
• Conduct digital performance analysis, social listening, and A/B testing to collect audience insights and identify effective audience engagement digital approaches.
• Develop evidence-based digital communication strategies as aligned with UNICEF Indonesia’s organizational objectives, spanning brand-building, thought-leadership, partnership building, fundraising, programme goals, public and policy advocacy, etc.
• Lead on the design and implementation/coordination of digital campaigns in support of organizational goals. Conduct testing and optimization (e.g., display ads, SEM/SEO) to achieve ambitious targets.
• Grow UNICEF Indonesia’s online supporters and develop and work towards achieving agreed KPIs as per the strategies and workplans.
• Innovate and continuously enhance user experience across diverse audience groups through cultivating an effective audience base and supporting building organizational brand, trust and affinity.
• Continuously improve on UNICEF’s website user experience and content, and lead on positioning UNICEF Indonesia’s digital presence as leading portals for trusted information on matters related to children’s rights.
• Oversee digital editorial planning, ensure quality of all contents published on UNICEF’s website and social media, and oversee effective management of UNICEF Indonesia’s external facing digital accounts.
• Ensure effective online community management by monitoring comments, social media account inboxes, and prepare responses as necessary and take risk management action as needed, under the close guidance of the Section Chief.
• Conceptualize, research and advise on the latest technology trends, new emerging digital platforms in the communication space, evolving user preference, best practices and benchmarks, to optimize digital supporter engagement.
• Initiate and develop relationships within UNICEF and with external partners to produce digital products and content, including the contracting of vendors, producers or companies.

2. Lead on the design and implementation of a content and story-telling strategy for the organization based on organizational priorities and audience insights
• Conduct audience mapping research on an ongoing basis and design audience engagement strategies based on insights and data.
• Develop a story-telling and content strategy for the organization, ensuring that the contents created for UNICEF Indonesia’s channels and audiences are purpose-driven and audience-focused, to deliver on organizational needs and requirements.
• Coordinate in a timely and collaborative manner with programme sections and PFP teams as well as field offices to develop annual content workplans, as well as detailed quarterly production plans.
• Assign staff and external vendors for the implementation of the content production plan in the most efficient manner while ensuring high quality and timely delivery.
• Consistently introduce new and innovative approaches to content creation.
• Oversee digital asset management, including maintaining up-to-date stocks of materials and an organized database structure, facilitating digital asset discovery.

3. Effectively manage the digital team and financial resources allocated to the unit
• Manage a team of digital communication experts to perform at their best, deliver agreed results and grow professionally.
• Coordinate cross-functional planning with the Fundraising, Programme and Communication teams to deliver holistic audience experiences to grow engagement as well as income, among other organizational goals.
• Coordinate collaboration with cross-functional teams within UNICEF Indonesia including with programmes, field offices and Operations for smooth delivery of organizational expectations related to digital communications.
• Manage contracts with service providers and consultants to ensure smooth delivery of the digital team’s responsibilities.
• Provide strategic vision and foster a motivating & enabling environment for the digital team to succeed.
• Develop Digital Unit’s annual workplan & budget; and oversee implementation.
• Identify, cultivate and establish innovative and strategic partnerships and collaboration opportunities to advance UNICEF Indonesia’s digital engagement ambitions
• Ensure the digital team is constantly being exposed to, considers and incorporates creative and innovative approaches to digital communications and digital fundraising with ongoing testing and learning.

If you would like to know more about this position, please review the complete Job Description here:  SJP NOC Digital Comm Specialist [Digital n Content Strategy] IDS26025.docx

To qualify as an advocate for every child you will have…

Minimum requirements:

- Education: Advanced university degree* in relevant subject, e.g., Digital Marketing/E-commerce, Business, Marketing, Public Relations, Advertising, etc. 
- Work Experience: at least 5 years of digital marketing experience; including web/social media, content creation/ strategy/ management, E-commerce, CRM, media planning, SEO/SEM, data analysis, UX.
- Leadership and supervisory experience, including human resource and budget management.
- Hands-on experience with Adobe Creative Cloud, Canva, Drupal CMS, Google Analytics/Ads, Hootsuite, Meta Business Manager, Salesforce would be an asset.
- Stays up to date on digital trends; e.g., audience behavior, e-commerce, content, UX, marketing technologies, social listening, AI.
- Mix of private/public/nonprofit sector, agency/client-side experience & international settings is ideal.
- Budget planning & management experience.
- Excellent data analysis skills, with a perpetually iterative test & optimized mindset.
- A visionary collaborator with experience leading, managing & motivating her/his own team.
- Language Requirements: Fluency in Bahasa Indonesia and English.

(* A first level university degree (Bachelor's) in any relevant field (as identified above), in conjunction with seven (7) years of relevant work experience may be considered in lieu of an advanced university degree.

Desirables:

- Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts.
- Demonstrated experience in strategy development, accompanied with costed workplans
- Excellent organizational skills with demonstrated ability in concurrent project and campaign management
- Videography and photography skills
- Solid understanding for story-telling (from conceptualization, to planning, to production, and post-production.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

(8) Nurtures, leads and manages people 

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. 

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

The conditions of a temporary assignment, including relocation entitlements, will depend on the status of the staff member’s original appointment and may be limited in accordance with applicable UNICEF policies, procedures, and practices in force.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.