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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to hope

How can you make a difference?

As Fund Raising Officer (Digital), you will play a critical role in accelerating UNICEF Malaysia’s digital fundraising growth by translating strategy into high-impact, data-driven campaigns that acquire, retain, and engage individual donors. Through innovative use of digital channels, continuous testing and analytics, and a strong focus on donor experience, you will help maximize income, strengthen long-term donor value, and ensure UNICEF remains at the forefront of digital fundraising. By working closely with internal teams, agencies, and global partners, and by supporting effective digital operations and knowledge sharing, this role will directly contribute to sustainable fundraising results that enable UNICEF to deliver life-changing programmes for children across Malaysia and beyond.

The Fund Raising Officer (Digital) plays a pivotal role in advancing UNICEF Malaysia’s digital fundraising ambition by implementing innovative, data‑driven strategies that drive donor acquisition, retention, and long‑term value. The role is responsible for planning, delivering, and optimizing digital fundraising campaigns across multiple online channels, ensuring strong performance through continuous analysis, testing, and improvement. Working closely with internal teams, digital agencies, and global and regional partners, the incumbent supports effective campaign execution, oversees day‑to‑day digital operations, ensures compliance with systems and data protection requirements, and contributes to knowledge sharing and capacity building. Through these efforts, the role directly supports sustainable income growth and strengthens UNICEF’s ability to deliver impactful results for children. Learn more about UNICEF Malaysia here.

If you would like to know more about this position, please review the complete Job Description here:  Classified JD_Fundraising Officer NOB (Digital).pdf

To qualify as an advocate for every child you will have…

Minimum requirements:

Education:

• A completed first level university degree in Marketing, Business Administration, Communication, Digital Advertising, Digital marketing, Digital Fundraising, eCommerce and any other related fields is required.

Work Experience:

• A minimum of 2 years' professional experience in digital marketing, eCommerce, digital fundraising, or other related fields is required, with progressively increasing responsibilities, including direct responsibility for setting and meeting income targets.
• Experience in managing digital agencies towards agreed KPIs for profitable growth is required.
• Relevant Marketing experience is required.
• Experience in digital paid media marketing (search, display ad), email marketing, content management system, social media posting, eCommerce and analytics is required.

Skills:

• Demonstrated ability to handle end-to-end campaign execution, from planning and budgeting to monitoring and optimization is required.
• Strong project management skills are required.
• Demonstrate ability to plan and provide strategy to achieve results is required.
• Strong interpersonal skills, with demonstrated verbal and written communications to maintain effective working relationships with all levels of project team are required.
• Detail oriented with the ability to handle multiple assignments and deadlines, to prioritize assignments as necessary, and to work well under pressure is required.
• Proficiency in using digital analytics tools, including Google Analytics is required.
• Demonstrate data analysis skills, including digital tracking and analytics, is required.

Language Requirements:

• Fluency in English is required.

Desirables:

• Experience with alternative digital marketing strategies, including SEO, email marketing, influencer marketing, content marketing, and CRM channels is a strong advantage.
• Knowledge of CRO, A/B testing, UI/UX, and online payments as well as experience in managing external web development agencies is an advantage.
• Language: Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or Malay is considered an asset.
• Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts is an asset. 

For every Child, you demonstrate...

UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
(8) Nurtures, leads and manages people

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable males are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.

Humanitarian action is a cross-cutting priority within UNICEF's Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

Visa residence requirements: i.e. UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.