UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child,
The UNICEF Private Sector Fundraising and Partnerships (PSFP) section within Private Fundraising and Partnerships Division (PFP) works with National Committees and UNICEF country offices to maximize income and drive income growth. The Marketing and Brand Building Section within PSFP lead the global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences.
Significant external evidence exists across both the private sector and nonprofits to support the case for investment in brand building for sustaining and growing income, however the internal marketing measurement, OKRs, anecdotal evidence and processes to demonstrate impact need to become more robust at UNICEF.
How can you make a difference?
Reporting to the Marketing Specialist, Planning & Measurement, and working closely with the brand specialist and wider team, HQ teams and country teams, the consultant will deliver on supporting our team to make the case for investing in brand while compiling anecdotal results that are attributable to our team’s HVA marketing campaigns, setting the team up for success in building a strategic approach to marketing and brand building for the private sector in 2025.
Work Assignments Overview
To conduct a data landscaping and analysis of UNICEF’s brand performance, to map current brand positioning initiatives in key markets, to develop a strategic recommendation for UNICEF to consider when developing a strategic approach to brand for the private sector, to feed into the marketing measurement framework, and to build a case for brand.
Deliverables
Develop the strategic approach and methodology on how to conduct the global brand data review, to be agreed by internal stakeholders. Deliverable 1 – Memo, incl. roles and responsibilities is developed, By July 2024.
Data visualization a, summary of brand measurement approaches and gap analysis. Brand data landscaping: map and solicit local brand data, brand measurement approaches, brand investment thresholds, brand campaign target audience from key countries. Deliverable 2 - Global mapping of brand data and brand measurement approaches presented in a PowerPoint presentation, By September 2024
Collaborating with multiple stakeholders, including a potential external vendor, to define a core set of metrics that assess the impact of UNICEF's brand activities, serving as the basis for a consistent assessment of brand activity success and impact across multiple markets. Deliverable 3- One big Workshop/set of 2-3 smaller workshops are conducted, to present the findings of the brand data landscaping and to identify a set of key core metrics to be used for assessing brand success moving forward, By November 2024
Compile and categorize the anecdotal results (from corporate and philanthropy) that are attributable to PMBB’s HVA marketing campaigns. Categorize these results based on predefined criteria to identify patterns, and success stories. The objective is to create a repository of qualitative data that highlights the tangible impact of HVA marketing campaigns, and propose a process and structure that facilitates embedding such evidence into UNICEF’s UNISON system. Deliverable 4- Database document (format TBD) compiling categorized anecdotal evidence that’s collected from across different stakeholders and channels, highlighting the impact of our HVA marketing campaign, is finalized and ready to be used, By 31 January 2025 and Deliverable 5- Strategy document on how best to streamline the collection of such data is developed, By 15 January 2025
To qualify as an advocate for every child you will have…
Education
• An advanced university degree in brand and marketing. Alternatively, a first level university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
Experience:
• At least 5 years of progressively responsible and relevant professional work experience in integrated and/or brand marketing is required.
• Experience gathering and analysing a broad range of inputs and data to deliver comprehensive insights and recommendations is required.
• Both private sector and non-profit experience is considered an asset.
• Agency or account management experience is considered an asset.
• Highly organized individual with strong management skills and the ability to prioritize and manage deadlines.
• Experience in international organizations and/or UN agencies, is considered an asset.
Language:
• Fluency in English is required. Knowledge of another UN language is an asset.
Other Skills:
• Excellent mastery of PowerPoint combined with excellent & engaging presentation skills.
• Flexibility and ability to work independently and as a team player with a range of constituents and colleagues at varying levels
• Excellent interpersonal and communication skills are essential, both written and verbal is an asset.
• Must possess a strong work ethic, have confidence, take initiative and be an enthusiastic team player.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money. (Costs indicated are estimated. Final rate shall follow the “best value for money” principle, i.e., achieving the desired outcome at the lowest possible fee. Consultants will be asked to stipulate all-inclusive fees, including lump sum travel and subsistence costs, as applicable).
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
