The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital Fundraising team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision: become the largest and most successful non-profit digital fundraising program in the world. The overall objective of the Digital Revenue Strategy is to increase donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons, and others.
As a Digital Paid Media Specialist (Paid Social and Paid Search), the consultant will focus on driving performance marketing and ad operations on respective paid media channels (Facebook, Tiktok, Instagram and Google, Bing, and YouTube), primarily focused on Paid Social, Paid search and programmatic display, but also exposed to mobile DSP, video DSP, and direct publisher (direct buys or affiliate marketing-based buying), providing digital marketing consultancy across paid media channels (Meta and Google ads).
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital Fundraising team is implementing a new Digital Revenue Strategy to Inspire, Collaborate and Enable markets to improve their digital fundraising results. The vision: become the largest and most successful non-profit digital fundraising program in the world. The overall objective of the Digital Revenue Strategy is to increase donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons, and others.
As a Digital Paid Media Specialist (Paid Social and Paid Search), the consultant will focus on driving performance marketing and ad operations on respective paid media channels (Facebook, Tiktok, Instagram and Google, Bing, and YouTube), primarily focused on Paid Social, Paid search and programmatic display, but also exposed to mobile DSP, video DSP, and direct publisher (direct buys or affiliate marketing-based buying), providing digital marketing consultancy across paid media channels (Meta and Google ads).
