Digital Communication Consultant
Job no: 536229
Contract type: Consultancy
Categories: Communication / External Relations
Duration: 1 January 2021 – 15 December 2021
Location: Ashgabat city
UNICEF Turkmenistan’s communication efforts are focused on advocating for the rights of children, promoting better parenting, and increasing UNICEF’s brand in all communication platforms, including digital.
UNICEF digital presence in Turkmenistan is growing. The new branded English/Turkmen/Russian website was launched in 2020 (the website is operational since 2006, but it was rebranded in 2020). The country office has active accounts in Instagram, Facebook, YouTube and IMO and contributes to regional social media channels. UNICEF plans to establish partnerships with major social media influencers to maximize the reach of child rights and development messages and increase follower base.
Purpose of the assignment
The purpose of the individual consultancy is to increase UNICEF’s visibility, follower base and engagement on digital communication and social media platforms.
With the support and under the guidance of UNICEF Turkmenistan Communication Officer, the full time Digital Communication Consultant will develop, manage and monitor UNICEF Turkmenistan’s social media presence and provide overall support in organizing and managing key digital communication activities in line with UN and UNICEF policies and procedures. This will include updating, maintaining and monitoring all social media platforms and the website for reliability, consistency, quality and up-to-date information. The Digital Communication Consultant will also create, source, commission and manage digital content that is accurate, timely, relevant and brand-compliant for online public advocacy. The social media platforms of the UNICEF office include Facebook, Instagram, YouTube, and IMO.
The Consultant will also provide additional support to various public advocacy initiatives including support to campaigns and publication launches, and other aspects of implementing the new Country Programme’s communication and public advocacy strategy.
The Consultant will provide key digital support in carrying out activities on UNICEF’s 75th anniversary which is celebrated in 2021.
- Adapting compelling content for digital platforms and systematically growing UNICEF’s digital community and deepen engagement across all platforms.
- Regularly update English, Turkmen and Russian versions of the website with content provided by the Communication Officer
- Provide monthly updates on the website visitors.
- Social Media: Facebook/Instagram/YouTube/IMO
- Develop a social media engagement plan based on the Country Office’s programme and advocacy priorities as well as global advocacy and communication priorities in close collaboration with the Communication Officer.
- Manage all social media profiles, regularly posting new stories and responding to comments in close consultation with Communication and Programme teams.
- Run online campaigns on specific themes related to children’s issues, also adapting UNICEF’s global and regional content to the local context. Likewise, work with the Regional Office Digital Media Consultant in feeding Turkmenistan’s stories to the Regional Office digital platforms.
- Provide monthly monitoring reports/stats on social media efforts.
- Graphic design/video production for digital platforms and other tasks
- Design and edit digital communication products, such as images with text, videos, audio materials, infographics, etc. for digital platforms. Liaise and work with graphic designers and agencies as needed, to produce other visuals, infographics for digital platforms.
- Support other colleagues as needed in their day to day social media efforts.
- Provide support to the team as needed in the implementation of other communication and public advocacy activities such as campaigns, events, launches, etc. Take photos and videos at the events.
- Prepare monthly deliverables reports and the final report with updates with the digital and social media metrics.
Workplan and deliverables
The consultancy will cover the period of 1 January and 15 December 2021 and will be deliverable based. The consultant is expected to work from home with his/her own computer/equipment. However, if technically impossible, the consultant will have regular visits to the office. No travel to velayats or outside of the country is expected for this consultancy. Specific campaigns/topics for campaigns may be adjusted based on current events and corporate priorities.
Digital Communication Consultant will provide monthly reports and final report at the end of the assignment in English.
The payment in US dollars will be made in instalments each month, according to the following schedule.
First instalment: 26/01/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of January.
Second instalment: 26/02/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of February.
Third instalment: 26/03/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of March.
Fourth instalment: 26/04/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of April.
Fifth instalment: 26/05/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of May.
Sixth instalment: 26/06/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of June.
Seventh instalment: 26/07/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of July.
Eighth instalment: 26/08/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of August.
Ninth instalment: 26/09/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of September.
Tenth instalment: 26/10/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of October.
Eleventh instalment: 26/11/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of November.
Twelfth instalment: 15/12/2021, upon satisfactory and timely submission of the progress report including the digital and social media metrics for the month of December.
Day to day supervision and guidance as well as content to be adapted will be provided by UNICEF Turkmenistan Communication Officer. UNICEF will regularly communicate with the Digital Communication Consultant and provide global social media packs, guidance on specific campaigns, content for posts, feedback on performance and all other necessary support to achieve objectives of the consultancy.
General Terms and Conditions
UNICEF’s general terms and conditions will apply to the contract awarded to the vendor. Please note that, in the evaluation of the technical merits of each proposal, UNICEF will take into consideration any proposed amendments to the UNICEF General Terms and Conditions. Proposed amendments to the UNICEF general terms and conditions may negatively affect the evaluation of the technical merits of the proposal.
UNICEF retains the right to patent and intellectual rights, as well as copyright and other similar intellectual property rights for any discoveries, inventions, products or works arising specifically from the implementation of the project in cooperation with UNICEF. The right to reproduce or use materials shall be transferred with a written approval of UNICEF based on the consideration of each separate case. Consultant should always refer to UNICEF Turkmenistan support in developing the materials when publishing the results of the research conducted while in Turkmenistan in academic journals, books and websites.
In the event of unsatisfactory performance, UNICEF reserves the right to terminate the Agreement. In case of partially satisfactory performance, such as serious delays causing the negative impact on meeting the programme objectives, low quality or insufficient depth and/or scope of the assignment completion, UNICEF is entitled to decrease the payment by the range from 30% to 50% of the contract value as decided jointly by the Contract Supervisor and Operations Manager.
Qualifications and Skills Required
- University/advanced degree in communication, journalism, information management, ICT, social sciences, international relations, graphic design or other relevant fields;
- Strong experience in managing social media platforms and websites, and experience in developing successful social media engagement plans;
- Graphic design and video design skills
- Good communication and networking skills;
- Knowledge of Turkmenistan’s social media landscape and social media influencers;
- Knowledge of English, Turkmen and Russian;
The technical proposal should include
- A cover letter, including
- Assessment of suitability vis-à-vis the requirements of this ToR;
- A summary of experience in similar assignments;
- Links to/attachments of examples of similar work;
- Comments and suggestions on the ToR and proposed workplan and deliverables
- CV of the candidate
- Names for reference check
Candidates are expected to submit a financial proposal indicating their monthly fee to complete the entire assignment based on the terms of reference. The monthly fee should cover deliverables indicated above for the period of 1 January - 15 December 2021.
Each proposal will be assessed first on its technical merits and subsequently on its price. In making the final decision, UNICEF considers both technical and financial aspects to ensure best value for money. The Evaluation Team first reviews the technical aspects of the offer (on the basis of the qualifications described above), followed by review of the financial offers of the technically compliant candidates. The proposal obtaining the highest overall score after adding the scores for the technical and financial proposals together, that offers the best value for money will be recommended for award of the contract.
A cumulative analysis will be used to evaluate and award proposals. The evaluation criteria associated with this TOR is split between technical and financial as follows: 70% Technical, 30% Financial, 100 % Total.
- An advanced university degree (Master’s or higher) in
*A first University Degree in a relevant field combined with 2 additional years of professional experience may be accepted in lieu of an Advanced University Degree.
- A minimum of [insert years] of relevant professional experience in
- Developing country work experience and/or familiarity with emergency is considered an asset.
- Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language is an asset.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, and Accountability (CRITA) and core competencies in Communication, Working with People and Drive for Results.
The functional competencies required for this post are...
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UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
Advertised: West Asia Standard Time
Deadline: West Asia Standard Time