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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built, we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, a champion

UNICEF seeks a Fundraising Specialist (Personalization & Experimentation) to work with the Private Fundraising and Partnerships (PFP) in Geneva to provide support to teams across UNICEF.

The main purpose of the job is to support markets with experimentation &testing, audience personalization, CRO, and audience-centricity campaigns.

To achieve these results, the professional will support four geographical squads (Central 1, Central 2, Aurora, Sunrise) to ensure Optimizely tool implementation (new global giving CRO platform) and correct application of the personalization strategy across 25 new markets that were onboarded this year. The goal is to increase their digital fundraising activities and maximize results, providing additional capacity and capability by ensuring the squads have correct test and learn measurement framework across the whole year for both cash and pledge campaigns. The incumbent will provide technical fundraising expertise and guidance on optimizing personalization experiences and testing to maximize revenue.

How can you make a difference?

Personalization Strategy and Roadmap:

• Develop and implement a personalization strategy that aligns with UNICEF’s audience-centric strategic business objectives.
• Create a long-term roadmap for personalization initiatives, identifying opportunities and prioritizing projects.
• Collaborate with stakeholders across the organization to ensure the personalization strategy is aligned and supported.

Experimentation and A/B Testing:

• Design and execute A/B tests and other experiments to optimize the website, mobile app, and digital experiences.
• Analyze test results, interpret data, and provide recommendations to drive continuous improvement.
• Establish a culture of experimentation and data-driven decision-making.

Personalization Engine Management:

• Oversee the selection, implementation, and maintenance of personalization platforms and technologies.
• Ensure the personalization engine is configured and optimized to deliver personalized experiences.
• Manage and coordinate with the technical team responsible for integrating and maintaining the personalization platform.

Content and Experience Personalization:

• Work with content, marketing, and product teams to identify personalization opportunities and implement targeted experiences.
• Develop and manage personalized content, offers, and recommendations for various customer segments and touchpoints.
• Ensure personalized experiences are consistent across channels and devices.

 Customer Segmentation and Targeting:

• Analyze customer data, behavior, and preferences to create detailed customer segments.
• Develop targeting strategies to deliver personalized experiences to specific customer groups.
• Collaborate with data and analytics teams to leverage customer insights for effective personalization.

 Cross-Functional Collaboration:

• Facilitate knowledge sharing and best practices across the organization to drive continuous improvement.
• Provide training and support to team members on personalization techniques and tools.
• Identify opportunities to enhance the personalization program and implement innovative solutions.
• Continuously test, learn and iterate to improve the effectiveness of personalization efforts.

Deliverables:

• Deliver a comprehensive personalization strategy and 2-year roadmap document, including specific goals, initiatives, and KPIs.
• Achieve buy-in and alignment from key stakeholders on the personalization strategy.
• Execute a minimum of 12 A/B tests or experiments per year per market, with a 75% success rate (defined as statistically significant lift in key metrics).
• Demonstrate an average of 5-10% improvement in key business metrics (e.g., conversion rate, revenue per visitor, cash to pledge ratio) through successful experiments.
• Achieve a 15% increase in engagement and conversion rates for personalized experiences compared to non-personalized ones.
• Deliver personalized experiences to at least 50% of the website/app traffic within the first 12 months.
• Develop and maintain a comprehensive customer segmentation model, with at least 10 distinct segments.
• Demonstrate a 20% increase in customer lifetime value for targeted and personalized segments within the first 12 months.
• Demonstrate a 10% year-over-year improvement in the overall effectiveness of the personalization program.

Estimated duration of the contract:

• 364 days

Reporting to:

• The Fundraising Manager (Global Digital Data Insights)

Working Place:

• Geneva, Switzerland.

To qualify as a champion for every child you will have…

Education:

• An advanced University Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required. Any other additional training in a related field is an asset.
• Alternatively, a first-level University Degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five years of progressively responsible work experience in international digital campaigns, marketing, and digital fundraising areas, with a specific focus on areas such as digital acquisition, digital analytics, CRO, personalization and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management is required.
• Experience in the above in both agency and charity environments is an asset.
• Analytics and tracking, A/B testing, CRO, SEO, online paid media, web and do-nation forms development, UX, Optimizely platform is required.
• Experience with UN and UNICEF is an asset.
• Experience of Google Big Query and Salesforce, coding, content management systems, search engine marketing, marketing automation tools, and e-mail broadcasting tools is an asset.
• Developing country work experience and/or familiarity with emergency is an asset.

Language Requirements:

• Excellent communication skills (written and verbal) in English is required.
• Knowledge of Spanish and other official UN languages (Arabic, Chinese, French, Russian) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

• Builds and maintains partnerships (1)
• Demonstrates self-awareness and ethical awareness (1)
• Drive to achieve results for impact (1)
• Innovates and embraces change (1)
• Manages ambiguity and complexity (1)
• Thinks and acts strategically (1)
• Works collaboratively with others (1)

Familiarize yourself with our competency framework and its different levels.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.