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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them

How can you make a difference? 

In 2022, Regional Advocacy & Communications and PFP-RSC teams worked on a Business to Business (B2B) communication toolkit with Red Havas. The toolkit was drafted to support PSFR countries and the RO to develop strategies to communicate better with a business audience. The toolkit includes guidance on media approaches (business); social media engagement (LinkedIn, X) and speaking opportunities (regional conferences).

To implement this work, regional LinkedIn profiles were initiated at the end of 2022. To continue its outreach to business prospects and High-Value donors, digital communications consultant will be assigned to monitor and manage those and other social media profiles to further position UNICEF as thought leader and a partner of choice and to strategically raise awareness and engage business audience on child rights.

Also, the consultant will support the inclusion of our advocacy priorities from a CRB perspective to ensure that we can urge business partners, and the business ecosystems, to improve their practices to respect and promote children rights.

Work assignment and deliverables:

(Office-based)

During the consultancy period, under the direct supervision of the Regional Digital Communication Specialist, Corporate Alliances Manager and Specialist, the digital consultant will undertake the following tasks:

• Social media community monitoring and management focused on child rights, business and high-value donor audience.

• Create, edit and/or author communication content targeted at a business and high-value donor audience with a primary focus on donor engagement, partnership development, child rights and business engagement, particularly for the Reginal Office (RO)’s X and LinkedIn channels (in collaboration with all teams across the RO). 

• Create, edit and/or author communication content for the Regional Director (RD)’s X and the Deputy Regional Director (DRD)’s LinkedIn social media accounts to position UNICEF as a thought leader.

• Monitor and analyze online business trends and conversations to identify new spaces for engagement and thought leadership for UNICEF.

• Monitor engagement and performance of UNICEF East Asia and Pacific (EAP)’s business and high-value donor content on social media platforms, particularly X and LinkedIn, and make recommendations to improve reach and engagement.

• Execute social media campaigns related to UNICEF EAP’s High Value Marketing and B2B strategy (High Value donor outreach) and child rights and business (CRB).

• Where relevant, showcasing of events related to Partnership engagement with Corporate and Philanthropists (e.g., campaigns, high level meetings) and CRB events (Human Rights Regional Forum, ICT Forum, Care Forum, etc.)

• Participate in the UNICEF digital community of practice and share lessons learned and best practices that are applicable to COs in the region, particularly PSFR countries.

• Ensure full alignment with the regional communication and advocacy strategy, particularly the regional web strategy, and harness linkages and synergies with other UNICEF owned media primarily used for thought leadership including evidence pieces and blogs by technical experts

• Analyze comparators and activities based upon identified information and best practices.

• Contribute to design communication plans for regional high value partnerships, leveraging existing digital channels (RO LinkedIn, RD X and DRD LinkedIn).

1. Assignment: Draft and execute an annual content plan as approved by Regional Digital Communication Specialist for a business and high-value audience as an integral part of the RO’s overarching content plan and in line with the RO’s annual planner.

Expected deliverable 1: Compelling business and high-value donor content to support the expanded reach and engagement across RO social media channels and website, as well as supporting the development of impactful strategies to promote CRB priorities to position UNICEF as a thought leader.

2. Assignment: Draft and execute content for the RD’s X and DRD’s LinkedIn accounts.

Expected deliverable 2: Well-managed senior management social media accounts that further UNICEF’s thought leadership and create opportunities for direct engagement with partners and for positioning UNICEF’s CRB priorities.

3. Assignment: Manage and grow the regional LinkedIn account

Expected deliverable 3: To scale up our regional LinkedIn presence with compelling content and increase followers (to 10,000) and engagement (to 100,000) by May 2026, noting the volatility of social media channels and their engagement algorithms and recognizing external limitations which may affect these targets).

Delivery Schedule:

• By end of July 2025

Annual content plan for a business and high-value audience

• By end of August 2025

Draft and execute content for the RD’s Twitter and DRD’s LinkedIn accounts

• By end of September 2025

Drafted communication content targeted at a business and high-value donor audience with a primary focus on donor engagement, and UNICEF’s CRB priorities

• By end of October 2025

Manage and grow RO Social media channels as per the content plan

• By end of November 2025

Manage and grow RO Social media channels as per the content plan

• By end of January 2026

An analysis of online business trends and conversation to identify new spaces for engagement and thought leadership for UNICEF

• By end of February 2026

An analysis of engagement and performance of UNICEF EAP’s business and high value donor content on RO social media channels and website

• By end of March 2026

An analysis of social media campaigns related to UNICEF EAP’s B2B strategy (business and High Value donor outreach) and CRB priorities

• By end of April 2026

Updated content plan according to the analysis.

• By end of May 2026

Manage and grow RO Social media channels according to the updated plan.

• By end of June 2026

Manage and grow RO Social media channels according to the updated plan.

• By end of July 2026

Report of social media channels performance, lessons learnt and recommendation

 

Duration of Contract:   15 June 2025 – 31 July 2026

 

Duty Travel: A consultant is expected to work with Advocacy & Communications, PFP-RSC teams at EAPRO in Bangkok

 

To qualify as an advocate for every child you will have… 

Qualifications or specialized knowledge/experience required

• • Demonstrated experience in social media campaign development in professional settings, preferably in a humanitarian or not-for-profit environment, including but not limited to LinkedIn, X, Facebook and Instagram
  • Demonstrated track record of writing, editing, and crafting compelling and audience-informed content for social media
  • Experience with managing social media profiles of senior leaders and/or other B2B digital engagement is highly desired
  • Experience in community management
  • Ability to analyze and interpret and act on audience data from Google Analytics and LinkedIn insights.
  • Experience with graphic, photo and video design/editing is desired
  • Educated to degree level in Communication related field (e.g., advertising, marketing, journalism, public relations, or similar field)
  • At least 3 years of relevant work experience
  • Fluency in written and spoken English

  Interested candidates are requested to submit CV, full contact information of minimum 3 references, availability, portfolio or examples of related works, and financial proposal (including professional fee and travel costs, if required for EAP office based operation) by 7 April 2025.

•  

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

  

To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.