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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

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For every child, Hope

How can you make a difference? 

Purpose of the activity/ assignment:

The Digital Engagement Consultant will support the development and implementation of a digital engagement strategy that leverages mobile, web, and social media platforms to promote positive behavior change. The consultant will ensure content and platforms are aligned with SBC principles, based on evidence, and effectively reach the intended audience.

Objectives

• Design and implement digital engagement strategies that support SBC goals.
• Support content development and digital campaigns across platforms (e.g., social media, messaging apps, web portals).
• Strengthen capacity for digital SBC programming within the organization and partners.
• Monitor and analyse digital engagement metrics to optimize reach and impact.

Scope of Work

1. Digital SBC Strategy Development

• Conduct a landscape analysis of current digital SBC initiatives and platforms. Considering the existing complex situation in Myanmar, analyse different target audiences to create compelling content to meets information needs.
• Develop a digital engagement strategy aligned with the organization’s SBC objectives and
• audience insights.
• Identify innovative tools and platforms for digital SBC outreach.

2. Content Development and Campaigns

• Support the creation of engaging, culturally appropriate digital content (e.g., infographics, videos, interactive media).
• Design and manage digital campaigns, in collaboration with SBC and program teams.

3. Support roll out of SBC Digital Outputs

• Develop and maintain a content calendar for UNICEF's SBC Digital Engagement and collaborate with thematic technical focal points to ensure timely and relevant content creation.
• Collaborate with graphic designers and thematic technical focal points to develop engaging social media content packages, including audio-video clips, GIF animated files, infographics, stories, photo essays, etc., aligned with UNICEF's SBC priorities.
• Assist in public awareness-raising campaigns and behaviour and social change communication activities, covering various areas such as emergency response, routine immunization, maternal and child health, WASH, education, protection, and COVID-19 public vaccination, and seek technical clearance from respective sections/units of UNICEF for the developed content.
• Implement strategies to increase the number of followers and subscribers across all UNICEF Digital Engagement platforms.

4. Ensuring Cultural Appropriateness

• Ensure content language resonates with target group, its accurate, easy to read, logical flow, and engaging without requiring further editing.
• Proofread all content, including spelling checks, technical terms, acronyms, references and style consistency.
• Translate from Myanmar to English and vice versa as necessary for all social media contents and feedback from users.
• Be flexible for several rounds of editing, if needed, and remain available for feedback and inputs as per the office's requirement

5. Monitoring and Reporting

• Establish key performance indicators (KPIs) for SBC digital engagement
• Use analytics and user feedback to review posts on digital platforms   monitor and identify rumours, myths, and concerns circulating on social media, and deliver a comprehensive 8-10-slide analytical PowerPoint report weekly summarizing the findings.
• Regularly collect and analyse data from UNICEF social media platforms on a weekly and monthly basis, utilizing social media reporting tools to assess audience reach and engagement with UNICEF's content to inform adaptive management of digital content and strategy.
• Prepare regular reports on digital SBC performance, reach, and impact highlighting key insights, achievements, and challenges.
• Liaise with external partners, digital agencies, and content creators and share relevant information related to SBC strategy and interventions.

6. Capacity Building, Partnerships, and Enhancing Communications and Reach

• Organize training sessions to staff and implementing partners on digital SBC approaches, tools, and best practices.  for routine immunization, COVID vaccination, maternal and child health, nutrition, water sanitation, education, and protection.
• Develop toolkits and guidance for sustainable digital engagement efforts to leverage digital platforms for impactful communication and behaviour change.
• Support and collaborate in the creation of periodical polls aimed at gathering insights from the users to improve the contents of the social platforms as well as to collect community’s voices for SBC program.
• Participate in internal and external meetings and events as required to promote SBC’s digital engagement efforts

Summary of Key Deliverables:

• Digital SBC strategy document with actionable implementation plan.
• At least 3 digital campaigns launched, with documented engagement metrics.
• Capacity building sessions conducted for staff/partners.
• Monthly progress reports and a final consultancy report with recommendations.
• Monitoring dashboard or summary of digital engagement analytics.

Duty Station: Remote, Home-based with a few travels to Nay Pyi Taw and UNICEF field offices as needed

Duration of the Assignment: 1 year 4 months

Description of Assignment:

Tasks:

Develop Digital SBC strategy document with actionable implementation plan

Prepare social media weekly report for presentation in RCCE meeting

Compile and analyse the data from Viber Channel and produce monthly data analysis report

Contribute to different SBC reports, including Sitrep and RAM reports

Monitor the contents and public engagements of Viber, Facebook and other social media channels and provide advice and suggestion to SBC team as necessary

Produce quarterly report for Nutrition, RI, MNCH, Emergency, Education, CP, SPCRM, and WASH

Coordinate with Graphic designers, APC unit, SBC unit, and Viber Team for developing and managing social media contents

Daily monitoring for SMU (RCCE) in the Excel template

Develop and manage the Viber Chatbot and sticker pack in collaboration with external collaborators and SBC unit on a regular basis

Prepare Viber content calendar and marketing plan in collaboration with SBC and other stakeholders

Provide trainings in relation to new socia media innovations and analysis on Thuta Viber Channel

Support in writing the contents for Facebook media announcement, and prepare media announcement plan for Facebook and Viber

Create polls, manage reward campaigns, and provide social media technical and operational support to SBC as required

Conduct daily social media monitoring for emergency and disease outbreak and share with SBC section and relevant program sections for necessary action.

Deliverables:

Monthly Deliverables

The Digital SBC strategy and plan of action

SMU monthly report and presentation (1)

Viber channel monthly data analysis report (1)

Updated Viber content calendar (1)

Quarterly report for Nutrition, RI, MNCH, Emergency, Education, CP, SPCRM, and WASH (1)

Daily monitoring for SMU (RCCE) in the Excel template

Create polls and manage reward campaign (1)

One training on analysis on Thuta Viber Channel (1) 

Digital SBC strategy document with actionable implementation plan was submitted (1)

At least 1 digital campaign launched, with documented engagement metrics. (1)

Capacity building sessions for partners and staffs. (1)

Monitoring dashboard or summary of digital engagement analytics report (1)

All applicants must complete and attach the following “expression of interest” form  Final EOI - Social Media Consultant 2025 - 2026.docx

To qualify as an advocate for every child you will have… 

Minimum requirements:

Education:

Bachelor degree in social science, international affairs, marketing or communication, journalism or other related areas.

Work Experience:

SBC professional with at least (3) years of work experience in implementing social media strategies for UN or non-profit organizations

At least (3) years of experience working on social media, digital marketing or editorial for an NGO, global company or publishing outlet.

Experience in implementing social media strategies for non-profit organizations and/or private sector companies and tracking their success and analyzing results is essential.

Experience in working for the UN, UNICEF or withInternational NGOs or global organisations is an asset.

Skills:

Proficiency in digital analytics tools (e.g., Meta Insights, Google Analytics, etc).

Strong skills in working with people and multitasking to handle multiple social media platforms and prioritizing messages for multiple audiences, including experience in managing the web.

High ethical standards and understanding of complex working environments pertaining to child-related/rights issues.

Ability to research, design and execute ideas and ability to transfer knowledge and skills.

Excellent teamwork skills (self-starter an asset);

Language Requirements: High command of English and Burmese.

Assessment Criteria : Technical 70%, Financial Proposal 30%

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:  

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable candidates from all diverse profiles are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.