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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

The UNICEF Country Office Development and Support (CODAS) section, within the Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, is seeking a consultant to provide implementation support for digital tests on Individual Giving in the Eastern and Southern Africa (ESA) and West and Central Africa (WCA) regions, with aim of achieving the 2026 goals. This work builds on tests initiated in 2024, and support may also be extended to other regions as needed.

The consultant will work directly with the Regional Office (RO) Private Sector Fundraising (PSFR) teams, ICT, CODAS, and external agencies to ensure that the related PSFR entities meet their 2026 goals, which will serve as a basis for evaluating potential plans for 2027 and beyond.

How can you make a difference? 

SCOPE OF WORK:

The incumbent will be reporting to the Senior Advisor CODAS and working closely with the wider team as well as Regional Office teams, ICT, the Cluster Managers, and CO PSFR teams, and external agencies, the incumbent will:

• Implement digital fundraising activities and support their implementation at regional and local levels.
• In accordance with the agreed yearly plan, support the execution and evaluation of the investment strategy across different channels and suppliers to obtain maximum profitability in terms of ROI.
• Define, coordinate, and implement emergency digital fundraising campaigns.
• Collaborate with Communications and Individual Giving specialists in the region to boost acquisition, integrate channels, and support retention activities.
• Support selection, management, and relationship with suppliers (tools and agencies).
• Coordinate and onboard providers, following current contracts and activating new ones.
• Support capacity building in regions.
• In collaboration with regional colleagues, lead weekly meetings to share learnings, optimizations, and new ideas with the team and agency.
• Train digital personnel in ROs to enable them to manage future campaigns.
• Share best practices between markets and regional offices.
• Support financial and administrative processes with internal teams and digital providers.
• Help ensure the relevant systems are in place i.e., Global Giving Platform for digital marketing. Work with ICT to ensure that relevant landing pages are established.
• Manage and optimize UNICEF’s Global Giving Platform for WCA and support in ESA to generate and maintain fundraising landing pages.
• Help ensure adequate back-end tracking and analytics are in place in order to monitor results.
• Monitor online advertising campaigns and provide proposals for their improvement.  Analyse and measure information derived from these campaigns, and report on the results.
• Work with agencies and technical suppliers to develop and maintain a digital dashboard that gathers all main KPIs. Use Analytics and other tools to automate data collection and generate regional and local reports on the  UNICEF Global Giving Platform for donations and conversions.

WORK ASSIGNMENTS OVERVIEW:

• Reporting on progression of goals versus target on active digital tests in ESA and WCA.

DELIVERABLES/OUTPUTS:

Due By: 28 February 2026; 31 March 2026; 30 April 2026; 31 May 2026; 30 June 2026; 31 July 2026; 31 August 2026; 30 September 2026; 31 October 2026; 30 November 2026; 31 December 2026.

• Provide monthly progress report on the implementation of plans versus KPIs as per scope of work

To qualify as an advocate for every child you will have… 

Education:

• An advanced university degree (Master’s degree or higher) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management, or another relevant technical field.
• Alternatively, a first-level university degree in combination with an additional two years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of five (5) years of professional experience in Digital Fundraising and/or Digital Marketing, with implementation support, is required.
• Hands-on experience and understanding of working in developing markets are required.
• Proven experience working across multiple markets is required.
• Proven experience working in a multicultural environment and with cross-functional teams to deliver on common goals is required.
• Knowledge of UNICEF digital Private Sector Fundraising (PSFR) systems, processes, and operations of UNICEF regional and country offices is required.
• Familiarity with methods for producing digital marketing assets is required.

Language:

• Fluency in English is required. Knowledge of other UN official languages is an asset.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.