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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to care

UNICEF uses multimedia to communicate strategically on organizational priorities, including protracted and sudden emergencies. The goal is to reach and influence specific audiences, keeping child rights and equity at the forefront of the development agenda, government policy, and public advocacy, awareness and mobilization.

Multimedia materials are conceived:

• With a target audience and distribution platform in mind prior to production
• To amplify the voices and experiences of children and show the impact of UNICEF’s work - both on the lives of children and the long-term stability and prosperity of their societies.
• To show the real lives of the children behind the facts and figures: their courage and dignity, and their hopes and dreams for a better life.

There is a strong and clear mandate for strengthening UNICEF's digital presence that creates a need for professional photo and video assets, including stories of children told through engaging photography and video.

UNICEF China wishes to set up a Long Term Arrangement (LTA) for the procurement of services of individual consultants who can help support the creation and crafting of compelling digital content, which engages audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNICEF’s mandate, as required from time to time during the term of this contract.

How can you make a difference? 

To produce digital multimedia visual content for UNICEF programme advocacy activities including public advocacy campaigns, celebrity activities, donor communication, behavior change initiatives, brand building and media events. Video and audio clips and stories and still photographs will be provided to UNICEF as a result of this work. All materials produced are UNICEF property.

For more details, please refers to the  TOR_Multimedia producer 2025.pdf 

To qualify as an advocate for every child you will have… 

Individuals undertaking the assignment must meet following requirements:

Minimum requirements:

• Education: Bachelor's degree and above is mandatory. Diplomas in a relevant field such as photography, filmmaking, communications, journalism, marketing, advertisement, etc. will be considered an added value.

• Work Experience:

1. At least 3 years experiences in photojournalism, video journalism or similar area.
2. Familiarity with child rights sensitive photography/videography and reporting guidelines.
3. Experience working with international organizations or on child-related projects is desirable.
4. Experience in managing international photo/video projects is highly desirable.

• Skills:

1. Ability to prepare scripts for video and multimedia pieces and caption information.
2. Ability to produce photo essays and multi-media pieces that can be used on the website and also through social media channels.
3. Ability to shoot high end broadcast quality video footage in digital format.
4. Ability to produce video shoots by identifying technical requirements, setting up interviews and producing a shot list.
5. Ability to edit high end video content into news packages and documentary style content
6. Ability to do English, Chinese and International (split audio track) versions.
7. Ability to edit b-roll footage.
8. Ability to produce, shoot, script, edit and package video and visual image content based on guidance and direction from UNICEF.
9. Ability to shoot both still images and videos will be an advantage. 
10. Based in China, unless the consultant only provides video editing service.
11. Being based in regional hubs beyond Beijing (Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing, Kunming, Hangzhou, Wuhan etc.) is desirable.

Individuals must have their own equipment, including:

• Equipment necessary to shoot full 1080P HD video, professional quality digital photos and professional digital field sound recording
• Cameras, microphones, memory media, computer, telecommunication facilities.

Individuals must have their own equipment, including:

• Equipment necessary to shoot full 1080P HD video, professional quality digital photos and professional digital field sound recording
• Cameras, microphones, memory media, computer, telecommunication facilities.

Language Requirements: Fluency in English or Chinese is required. Bilingual (Chinese and English) is highly desirable and will be considered an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

This position has been assessed as an elevated risk role for Child Safeguarding purposes as it is either a role with direct contact with children, a role that works directly with identifiable children’s data, a safeguarding response role, or an assessed risk role. Additional vetting and assessment for elevated risk roles in child safeguarding (potentially including additional criminal background checks) apply.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:  

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.