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International Consultant - Impact Study of the Babuni Digital Parenting Support Programme

Apply now Job no: 589067
Contract type: Consultant
Duty Station: Dhaka
Level: Consultancy
Location: Bangladesh
Categories: Education

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child,  a champion. 

Bangladesh has advanced its Early Childhood Care and Development (ECCD) policy and program landscape significantly over the past two decades. From 2001 to 2021, the Early Childhood Development Project (ECDP), implemented through the Bangladesh Shishu Academy (BSA) under the Ministry of Women and Children Affairs (MoWCA) in partnership with UNICEF, has strengthened institutional capacity at national and sub-national levels to support young children’s development and protection. Since the adoption of the Comprehensive ECCD Policy (2013), awareness of the importance of early childhood care has increased, along with a growing emphasis on parenting education to address the holistic needs of children.

Despite these strides, recent evidence shows persistent challenges in parenting practices. The Multiple Indicator Cluster Survey (MICS) 2025 preliminary findings reveal that violent discipline remains widespread: 86% of children aged 1–14 have recently experienced violent discipline by caregivers, indicating entrenched use of physical punishment and other harmful practices at home. Preliminary MICS data also suggest only gradual changes in attitudes toward physical punishment, with a notable proportion of adults still considering it necessary. Evidence suggests that children who are subjected to chronic violence develop toxic stress that affects their developmental potential and derails the process of brain development which marks to a lifetime negative impact. Banu (2012) found that in Bangladesh parents have traditionally showed lack of interest to be involved in the children’s learning and development (as cited in Källebo, 2020). Rahman et al. (2019) found that parent’s perception about their role for child development means merely dropping and picking the child to schools. Chronic negative experiences, such as exposure to family violence, chronic and harsh parenting, maltreatment, this threatens secure attachment and has consequences for later social development of the children. Based on analysis of secondary data, the findings show that little progresses have been made in introducing parenting education in Bangladesh and significant gaps remain in parenting programme, related policies, and provisions.

In response, the Government of Bangladesh, through MoWCA and in collaboration with UNICEF, is prioritizing parenting education to strengthen caregiver capacities. Recognizing the potential of digital platforms for broad outreach. The Babuni digital parenting support programme of UNICEF is an innovative digital intervention designed to empower parents and caregivers of children aged 0–6. Centered around a mobile app, it offers evidence-based guidance on child development, health, and parenting practices, addressing a critical need for accessible, reliable parenting information. By leveraging the power of digital solutions, Babuni equips parents with the tools and knowledge to provide nurturing care and foster positive early childhood outcomes.

Babuni is a free, easily accessible mobile application available on both iOS and Android platforms, designed to provide evidence-based guidance on childcare, child development, and parental well-being. The app addresses critical areas such as health, nutrition, play, safety, responsive parenting, and mental well-being, offering parents customizable tools tailored to their child’s age, gender, and developmental stage. Additional functional features include the ability to monitor and record vaccinations, track child growth, and log key developmental milestones. Furthermore, Babuni’s multilingual capabilities and its centrally developed content, managed through a Drupal-based Content Management System (CMS), ensure that the app is adaptable and culturally relevant across diverse regions.

How can you make a difference? 

Study Purpose

The purpose of this study is to generate actionable insights into the effectiveness and potential of the Babuni programme to support its ongoing development, implementation, and scaling efforts. The study is being conducted at this time to align with Babuni’s expansion into additional tracks (community health workers and government systems) and its growing adoption across multiple countries. These findings will inform strategic decisions and improvements to enhance Babuni’s impact. UNICEF’s Bangladesh Country Office is looking for a researcher to carry out this study. The Babuni parenting programme is also known as Bebbo parenting programme in some of the other countries.

To support the study, UNICEF’s Bangladesh Country Office will hire a local data collection agency for participant identification, interviews, data collection and translation based on the protocols shared by the researcher. Researcher is expected to have regular coordination calls with the data collection agency to ensure smooth process.

 

If you would like to know more about this position, please review the complete Job Description here: Download File Babuni app impact study ToR_BCO.pdf

To qualify as an advocate for every child you will have… 

Minimum requirements:

  • Education: Masters.  Education, Psychology, Child Development and Educational Research
  • Work Experience: A minimum of 8 years of professional experience in conducting impact assessments, program evaluations, or operational research, in the areas of early childhood development (ECD), or parenting programs, or digital interventions.
  • Demonstrated experience in applying mixed-methods research methodologies, including quantitative and qualitative data collection and analysis.
  • Demonstrated experience in using methodologies such as outcome harvesting
  • Proven track record of working with digital interventions or mobile-based programs, with a focus on user engagement and behaviour change.
  • Prior experience working with or within multilateral organizations (e.g., UNICEF, WHO) or conducting studies in the development sector.
  • Skills : Expertise in causal analysis methods such as Process Tracing, Causal Mapping, or Outcome Harvesting.
  • Proficiency in data analysis software, such as SPSS, Stata, R, NVivo, or equivalent tools.
  • Strong skills in designing and implementing surveys, conducting focus groups, and analyzing app-based user data (e.g., Firebase analytics).
  • Experience in assessing policy alignment and national system integration for digital or health-related interventions is an asset.
  • Language Requirements: Fluency in spoken and written English

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

  

To view our competency framework, please visit  here

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

Advertised: Bangladesh Standard Time
Deadline: Bangladesh Standard Time

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