UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built, we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child,

At UNICEF COLOMBIA we work to generate positive changes in the lives of children and adolescents. Our current work plan runs from 2021 to the end of 2024 and aims to ensure that children and adolescents enjoy their rights through equitable access to social services, improve their learning and live protected from all types of violence.

We work throughout Colombia, with special focus on the departments where children have fewer opportunities: Chocó, Cauca, Nariño, Antioquia, Córdoba, Amazonas, Putumayo, La Guajira, Caquetá, Atlántico, Arauca and Norte de Santander.

For more information visit the following link:

https://www.youtube.com/watch?v=Bc3OopCmEpM

How can you make a difference?

The Fundraising Associate (Digital Paid Media) will be responsible for implementing and optimizing UNICEF’s digital fundraising strategy throught paid media channels. Under the supervision and guidance of the Digital Fundraising Officer, the incumbent will support the execution, and monitoring of digital acquisition campaigns, ensuring alignment with UNICEF’s global fundraising objectives. This role involves leveraging data-driven insights, optimizing paid media investments, and fostering engagement with potential donors through innovative digital approaches. By enhancing UNICEF’s online fundraising capabilities, this position will contribute to long-term financial sustainability and increased impact for children in need.

Key functions, accountabilities and related duties/tasks

• Support the development and implementation of digital fundraising campaigns focused on donor acquisition, cash contributions, email marketing, and lead generation, under the supervision of the Digital Fundraising Officer, ensuring alignment with UNICEF's global fundraising objectives.
• Define key performance indicators (KPIs), establish reporting frameworks, and monitor campaign effectiveness, with a focus on paid social, programmatic advertising, and display marketing.
• Assist in the design and execution of lead generation initiatives, including value exchange campaigns on social media platforms (e.g., Facebook, Instagram), to optimize engagement and conversion rates, following guidance from supervisors.
• Work closely with data analysts to enhance audience segmentation, targeting accuracy, and campaign performance optimization.
• Coordinate with internal stakeholders to ensure alignment across teams, maximizing fundraising efficiency and return on investment (ROI).

• Oversee the end-to-end execution of digital fundraising campaigns, ensuring they align with the PSFR Annual Plan and global digital revenue strategies.
• Support the management and monitoring of paid media investments across multiple digital channels, helping to ensure optimal resource allocation for both short-term donor acquisition and long-term fundraising growth, under direct supervision and guidance.
• Ensure timely and efficient campaign rollouts, with the flexibility to support emergency fundraising initiatives.
• Collaborate with creative teams to develop compelling digital content, ensuring consistency with campaign objectives and donor engagement strategies.
• Support high-impact campaigns during key fundraising periods (e.g., holidays, global events) to maximize revenue and donor acquisition opportunities.

Monitoring, Evaluation, and Continuous Improvement:

• Conduct ongoing analysis of campaign performance, identifying areas for optimization to enhance donor acquisition and retention.
• Track and assess key metrics, including cost-per-acquisition (CPA) and ROI, making data-driven recommendations for campaign refinements.
• Prepare comprehensive reports for senior management, providing actionable insights into campaign effectiveness and strategic adjustments.
• Engage with international teams to exchange best practices, insights, and innovative approaches to digital fundraising.

Budget and Administrative Management:

• Oversee budgeting, procurement, and invoicing processes for digital campaigns, ensuring optimal allocation of financial resources.
• Manage relationships with external media agencies, creative partners, and service providers to ensure the highest quality of campaign execution.
• Maintain comprehensive documentation of campaign strategies, performance results, and key learnings for continuous improvement and knowledge-sharing across the organization.

FIND THE COMPLETE JOB DESCRIPTION HERE:

 JD Fund Raising Associate (Digital Paid Media) GS6 FTA.pdf

• Completion of secondary education is required. Additional training or university-level coursework in management, Marketing, Advertising, Social Communication, Management, Sales, Digital Media, Business Administration, or related fields. A strong foundation in digital marketing strategies, data analysis, and fundraising methodologies will be considered an asset. Certifications in digital advertising, social media marketing, or customer relationship management (CRM) tools are advantageous.
• A minimum of six (6) years of progressively responsible work experience in fundraising, marketing, sales, or donor acquisition, with a demonstrated ability to manage and optimize digital campaigns for revenue growth.
• For this position, a bachelor’s degree from a recognized academic institution in a relevant field may replace three years of related work experience. A master’s degree may replace additional two years.
• Experience in managing sales teams, supervising groups, or leading fundraising initiatives, particularly in the nonprofit sector, digital marketing, or e-commerce, is highly desirable.
• Hands-on experience with digital advertising platforms, such as Google Ads, Meta (Facebook & Instagram) Ads, programmatic advertising, and search engine marketing (SEM).
• Strong background in data-driven decision-making, audience segmentation, and performance optimization using analytics tools such as Google Analytics, CRM platforms (Salesforce, HubSpot), or fundraising automation software.
• Previous experience working with multi-channel fundraising strategies, donor retention programs, or membership-based acquisition models is a strong asset.
• Knowledge of budget management, campaign tracking, and reporting metrics to assess return on investment (ROI) and optimize performance.
  • Preferred Skills:
    Experience in developing and implementing paid media strategies, including social media marketing, content marketing, and digital lead generation.
    Strong analytical skills with the ability to interpret data, track trends, and optimize fundraising performance.
• Familiarity with A/B testing methodologies, conversion rate optimization (CRO), and customer journey mapping.
• Excellent project management and stakeholder coordination abilities, ensuring cross-functional alignment and successful campaign execution.
• Fluency in Spanish is required. Knowledge of another official UN language (English, Arabic, Chinese, French or Russian) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

• Build and maintain partnerships (L1)
• Demonstrates self-awareness and ethical awareness (L1)
• Drive for results with impact (L1)
• Innovate and embraces change (L1)
• Manage ambiguity and complexity (L1)
• Thinks and acts strategically (L1)
• Working collaboratively with others (L1)

Familiarize yourself with our competency framework and its different levels.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

At UNICEF Colombia, we value diversity and inclusion in our team. As part of the selection process, we would like to ensure that all candidates have equal opportunities. Please take a moment to let us know if you have a disability and what supports you require for your participation. This allows us to know what reasonable accommodations you require to ensure that you are able to participate fully and equally.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.