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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, opportunity

Since 1950, UNICEF has supported the most important transformation for children and adolescents in Brazil. UNICEF Brazil with its main office in Brasília and nine field offices UNICEF works in close partnership with national and sub-national government, corporate partners, youth, and civil society organizations. For information of the work of our organization in Brazil, please visit our website:  UNICEF Brazil

How can you make a difference?

Under the supervision of the Fundraising Officer (Digital), perform daily tasks and routines contributing to make UNICEF Brazil a relevant content generator to our donors and different audiences contributing to the loyalty and fundraising targets. Lead in the creation of donor journeys in CRM tools and with other platforms with a BSP (Business Solutions Provider) for acquisition, maximization, emergencies, and nurturing fundraising campaigns.

Fundraising Associate (CRM and Direct Messaging) will play a crucial part in managing prospects databases, implementing targeted CRM strategies, and optimizing processes to acquire new donors and increase fundraising efforts for the Brazil Office Individual Giving Program, which operates with a high diversification of content and initiatives. Your expertise in CRM systems and your ability to craft and execute engaging campaigns will directly impact our ability to reach and acquire new donors to support our mission. The main functions/accountabilities are:

CRM AND DIRECT MESSAGING SYSTEM

• Responsible for the daily routine of organizing the journey of donors and prospects, as per the planned campaigns;
• Spearhead the management of donor databases within the CRM system, ensuring accuracy, security, and compliance with donor information.
• Develop and execute innovative CRM strategies tailored specifically for donor acquisition and fundraising efforts for UNICEF.
• Collaborate closely with the marketing and retentions teams to align CRM strategies with the goal of acquiring new donors and maximizing fundraising outcomes.
• Plan and execute targeted fundraising campaigns through various channels, utilizing CRM tools and segmentation techniques to effectively engage potential donors.
• Conduct comprehensive analysis of donor data, derive insights, and generate reports to measure the success and ROI of donor acquisition campaigns.
• Continuously optimize CRM workflows and processes to streamline donor acquisition efforts and enhance overall fundraising efficiency.
• Provide training and support to internal teams on utilizing CRM systems for donor acquisition purposes.
• Stay updated on industry trends and best practices in CRM technologies and methodologies for donor acquisition and fundraising.
• Monitor engagement, and revenue across all CRM campaigns; QA content, linking, segmentation;
• Review and revise the record data in the system; 
• Search, analyze and organize fundraising processing information, as well as donations performance and the reasons for non-payment and cancellations, when requested;

Marketing Campaigns

• Support promotion calendars and wireframes for weekly strategy;
• Create campaign briefs and track campaign effectiveness and optimize results;
• Support segmentation matrices and facilitate execution of marketing campaigns;
• Support in optimizing all campaigns by testing subject lines, creative, copy, send time;
• Support development of testing plans, report results, and provide recommendations;
• Ensure the process of opt-in according to the best practices of the market and following the new GDPR.
• Use and search of email marketing tools and in general communication platforms for the optimization and automation of communication processes with donors and leads.

To qualify as an advocate for every child you will have…

Education: Completion of secondary education preferably supplemented by technical, or university courses related to the work of the organization.

University first degree (Bachelor’s) in Public Relations (RP), Marketing, Advertising or Social Communication is highly desirable.

Experience:

• A minimum of 6 years of relevant work experience in marketing or public relations, with at least 2 years in fundraising areas and/or any related function.
• Proficiency in CRM software (e.g., Salesforce, HubSpot, Zoho CRM) and expert knowledge in database management principles is an asset

Language: Fluency in English and Portuguese is required. Knowledge of Spanish is an asset.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, Accountability and Sustainability (CRITAS).

The UNICEF competencies required for this post are...

• Demonstrates Self Awareness and Ethical Awareness (1)
• Works Collaboratively with others (1)
• Builds and Maintains Partnerships (1)
• Innovates and Embraces Change (1)
• Thinks and Acts Strategically (1)
• Drive to achieve impactful results (1)
• Manages ambiguity and complexity (1)

Click here to learn more about UNICEF’s values and competencies. 

Child Safeguarding 

Child safeguarding involves proactive measures to limit direct and indirect collateral risks of harm to children, arising from UNICEF’s work, UNICEF personnel or UNICEF associates. The risks may include those associated with physical violence (including corporal punishment); sexual violence, exploitation, or abuse; emotional and verbal abuse; economic exploitation; failure to provide for physical or psychological safety; neglect of physical, emotional or psychological needs; harmful cultural practices; and privacy violations. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic. 

We offer a wide range of measures to include a more diverse workforce, such as paid parental leave, time off for breastfeeding purposes, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. 

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled. 

Remarks: 

• As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity. 
• UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable afro-descendants, indigenous, LGBTQIA+ and other minorities are encouraged to apply. 
• Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 
•  UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information. 
• All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates. 

Additional information about working for UNICEF can be found here

This job opportunity is presential and for Brazilians only or candidates with a work permit for Brazil.