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Digital Engagement Assistant, GS5, Fixed Term, Bogotá, Colombia. Post No. 136468

Apply now Job no: 589193
Contract type: Temporary Appointment, Fixed Term Appointment
Duty Station: Bogota
Level: G-5
Location: Colombia
Categories: Fund Raising

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built, we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child,

At UNICEF COLOMBIA we work to generate positive changes in the lives of children and adolescents. Our current work plan runs from 2021 to the end of 2024 and aims to ensure that children and adolescents enjoy their rights through equitable access to social services, improve their learning and live protected from all types of violence.

We work throughout Colombia, with special focus on the departments where children have fewer opportunities: Chocó, Cauca, Nariño, Antioquia, Córdoba, Amazonas, Putumayo, La Guajira, Caquetá, Atlántico, Arauca and Norte de Santander.

For more information visit the following link:

https://www.youtube.com/watch?v=Bc3OopCmEpM

How can you make a difference?

Under the general supervision of the Marketing & Campaigns Associate Digital Engagement Assistant will contribute with the organization’s goals as it will assist the different fundraising (FR) areas in the production and testing of digital engagement campaigns and automation campaigns and platforms to engage current and potential donors.
 
Key functions, accountabilities and related duties/tasks
  • Contribute to achieve PSFR goals by managing digital engagement campaigns to drive donor acquisition/retention.
    • Contribute to develop content and digital strategy for optimizing revenue, engagement, retention and brand reputation by implementing websites, automation and email marketing campaigns.
    • Identifies, follow up and reports back on content and digital strategic learnings and KPIs and advise on segmentation, automation opportunities and timing related to them.
    • Maintains/manage email / automation marketing platform and list health by ensuring activity adheres to local data privacy standards. Contribute to improve deliverability through advising teams on content needs and listing hygiene practices.
    • Manage online content through Drupal CMS specially those related to duplicating donation / retention forms for new campaigns; editing content on donation / retention forms and its testing; uploading, following up and testing of Develops tickets bug/issues.
    • Assist in gathering technical specifications for website forms, coordinate and undertake website testing and issue tracking.
    • Interact with external suppliers to drive successful execution of the digital workplan.
    • Play a key role in emergency response, ensuring email and sites campaigns can be launched quickly and effectively to maximize revenue.
  • Up-to-date analysis of digital FR innovation, best practices, opportunities and trends
    • Provide technical advice and support on matters related to web, email and automation communication and technology.
    • Research and provide information relating to new platforms of communication, new media and/or technologies as required.
    • Collaborate with the development team to optimize the website and donation platforms, including forms, landing pages, and other key conversion touchpoints.
    • Identifies opportunities to introduce new channels into the automations ecosystem to enhance results.
    • Ensures the optimization and continuous improvement of of digital engagement strategies, through the formulation of hypotheses, their testing, analysis, scaling and socialization.
  • Assist in the development and implementation of mechanisms and criteria to coordinate and synergize the different FR digital efforts / channels (suppliers, agencies, digital media) with an omnichannel and integrated perspective.
    • Operational responsibility for specific aspects of the digital platforms and e-communication including undertaking short and long-term projects
    • Assist in the collating of information - Google Analytics, Google Tag manager, Hotjar or similar - to produce reports and analyze trends.
    • Provide information relating to the website, email and text communication, and social media activity for reports and meetings as required.
    • Web traffic and source analytics monitoring and reporting against key performance indicators.
    • Contributes and coordinates the integration, automation and intelligence of the digital ecosystem.
    • Ensures the correct documentation and survey of the processes involved in digital engagement strategies.
  • Effective cross-functional coordination and collaboration with Marketing Service Assistants and other PFP’s areas.
    • Works with a positive attitude for teamwork within the different PFP areas
    • Provide technical expertise to optimize user experience on web platforms, identify behavioral patterns to personalize future digital engagement campaigns.
  • Carry out and delivery effectively administrative tasks and responsibilities
    • Processes and examines information and data in accordance with instructions received, making necessary abstracts and computations.
    • Assist in monitoring and tracking expenditures against the approved budget and income results.
    • Assist in searching and evaluating potential suppliers.

FIND THE COMPLETE JOB DESCRIPTION HERE:

Download File Digital Engagement Assistant - GS5.pdf

To qualify as an advocate for every child you will have…
 
The following minimum requirements:
  • Completion of secondary education is required, preferably supplemented by technical or university courses related to
    the field of Marketing, Digital Marketing, and/or any other related field.
  • A minimum of 5 years of relevant work experience in digital marketing or fundraising areas. Experience in working with inbound marketing/automation tools for international organizations would be desirable. digital strategies, campaigns, marketing, and digital fundraising.
  • For this position, a bachelor’s degree from a recognized academic institution in a relevant field may replace three years of related work experience. A master’s degree may replace additional two years.
  • Technical knowledge required: working with automation tools, HTML coding, CSS, UX/UI Designer, graphic design, CMS management. Technical knowledge desired: Analytics software, SEO.
  • Proven experience using digital analytics and CRM platforms such as Google Analytics and Salesforce, as well as supporting the optimization of websites and donation platforms, including landing pages, forms, and user journeys. Likewise, experience is required in the operational management of web platforms, email marketing, and automation tools, including content editing and testing in CMS platforms, preferably Drupal.
  • Knowledge of paid media campaigns on platforms such as Meta Ads and Google Ads will be valued, contributing to performance monitoring. The role requires experience working collaboratively with internal teams, providing support for the continuous improvement of digital platforms, timely responsiveness, and the ability to work under pressure.
  • Fluency in Spanish is required. Working knowledge of English is consider an asset. Knowledge of another UN language is considered as an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

  • Build and maintain partnerships (L1)
  • Demonstrates self-awareness and ethical awareness (L1)
  • Drive for results with impact (L1)
  • Innovate and embraces change (L1)
  • Manage ambiguity and complexity (L1)
  • Thinks and acts strategically (L1)
  • Working collaboratively with others (L1)

Familiarize yourself with our competency framework and its different levels.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.

At UNICEF Colombia, we value diversity and inclusion in our team. As part of the selection process, we would like to ensure that all candidates have equal opportunities. Please take a moment to let us know if you have a disability and what supports you require for your participation. This allows us to know what reasonable accommodations you require to ensure that you are able to participate fully and equally.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF is committed to promoting the protection and safeguarding of all children. All selected candidates will undergo rigorous reference and background checks and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.

Advertised: SA Pacific Standard Time
Deadline: SA Pacific Standard Time

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