UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to a Future

How can you make a difference?

China CO is a large country office. While demonstrating results for children at scale in China, UNICEF also works with the government, private sector, and other actors to harness the reach and resources of China for the benefit of children globally. The position of Marketing Officer at the NOA level in the China Country Office, in the section of Partnership and Innovation, is pivotal in creating content for outreach to external audiences and donors to ensure our programmes are well understood.

To support the resource mobilization targets of the new Country Programme Cycle 2026–2030, UNICEF China’s Partnerships and Innovation Section is seeking an experienced digital content marketer to deliver fit‑for‑purpose, sales‑driven creative content and marketing services. The incumbent will play a key role in supporting the Individual Fundraising team’s acquisition, conversion, and retention efforts across all channels, including digital and social media, telemarketing, offline activations, and other donor engagement modalities. As needed, the incumbent will also assist the manager in providing partnership communications support to the corporate and philanthropy fundraising team.

The incumbent will report directly to a senior marketing officer and will work closely with the fundraising team and other sections.

Key roles and responsibilities:

- Acquisition Content Development

- Retention & Loyalty Content

- Support High‑Value Channel Outreach & Reporting

- Content Support & Quality Control

If you would like to know more about this position, please review the complete Job Description here:  Classified JD_Marketing Officer NOA_88679_2026.pdf

To qualify as an champion or advocate for every child you will have… 

Minimum Requirements:

• Education: A Bachelor or equivalent (First Level University Degree) in Marketing, Journalism, Communications, Advertising and any other related fields.
• Work Experience: At least 1 year of relevant work experience in one or more of the following areas is required: communication, advertising, media, Chinese-language content marketing, copywriting, journalism, marketing communications, interactive digital/social media.
• Skills: Proven experience in Chinese-language creative storytelling on digital channels and social media platforms, and proven experience of delivering content from start to end with minimum supervision, such as digesting briefs, creative ideation, drafting, and revision based on feedback until finalization is required.
  Agility in storytelling and pitching skills for a variety of marketing channels and audiences, with a keen eye for effective marketing copy and creative is required.
  Proficiency in design and multimedia editing tools (e.g., Canva, Adobe Creative Suite, Photoshop, and other apps) is required.
• Language Requirements: Fluency in written and spoken Chinese and English is required
• • 1.  

Desirables:

• Language: Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) or a local language
• Previous experience in digital fundraising, private-sector marketing, B2B marketing, client communications are considered an asset.
• Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts. 

For every Child, you demonstrate...

UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
(8) Nurtures, leads and manages people

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable candidates are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.

Humanitarian action is a cross-cutting priority within UNICEF's Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

Visa residence requirements: i.e. UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.