For every child, the right to care and love 

How can you make a difference? 

The purpose of this consultancy is to provide specialized expertise in performance-driven digital fundraising content through the development of structured creative frameworks, strategic recommendations, and high-quality digital fundraising assets. The consultancy will generate specialized deliverables aimed at strengthening content strategy, optimizing landing page approaches, and enhancing retention-oriented messaging, contributing to improved digital income performance, supporter retention, and overall fundraising efficiency across the Latin America and Caribbean Cluster.

4. Creative Frameworks & Guidance

• Develop, in collaboration with the Digital Specialist, a structured Creative Framework for Performance Fundraising, including:

o Messaging principles

o Creative testing logic

o Format guidelines

o Hooks, storytelling angles and calls-to-action

• Develop practical guidance documents and toolkits to support Country Offices in producing effective materials.

• Implement global and cross-market best practices into local creative production.

 

5. AI & Efficiency in Creative Production

• Identify and test AI tools that improve efficiency in:

      o Creative production

      o Copywriting

      o Video generation

      o Content adaptation

• Propose structured ways to integrate AI solutions into acquisition and retention content workflows.

• Ensure AI use aligns with organizational standards and brand safety.

 

6. Landing Pages (GGP) Ownership & Development Coordination

• Preparation of a landing page content and messaging framework for donation and lead generation pages (GGP), outlining recommended structures, messaging approaches, and conversion-oriented content elements for digital fundraising campaigns.

• Development of strategic recommendations for landing page optimization, including recommendations for new content, updates, messaging adjustments and conversion-focused improvements based on fundraising best practices.

• Preparation of a technical recommendations brief outlining potential enhancements related to UX/UI, new functionalities, and relevant global improvements that could strengthen landing page performance.

• Development a clear pathway and activities to strengthen alignment between paid media creatives and landing page messaging, including recommended content flows and consistency principles for digital fundraising campaigns.

 

Deliverables / Outputs

 

 

Start Date: April 2026 - End Date: December 2026.

To qualify as an advocate for every child you will have… 

Minimum requirements:

• Education: A first level university Degree in Marketing, Advertising, Digital Fundraising, or other relevant fields is required. Any other additional training in a related field is an asset.
• Work Experience: 5 years of progressively responsible work experience in digital marketing or digital fundraising areas, with specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management. It would be an advantage if the person had gained the above experience in both agency and charity environments.
• Language Requirements: Fluency in Spanish is required; knowledge of English would be an asset.
• Technical knowledge: Specific content creation through various design and editing tools, based on digital performance. Specific paid media / performance marketing with a focus on SEM and paid social.
  The ideal candidate should be proficient in key digital content creation tools, including Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic design and video editing, Canva for quick and engaging visuals, WordPress for content management, Google Analytics for performance tracking and SEO optimization, and Meta Business Suite for managing and scheduling social media content effectively.
• Other skills and attributes: Strong analytical skills and problem-solving mind oriented. Experience training and upskilling teams.
  Excellent communication skills, (both written and oral) to translate complicated business requirements into technical based language, and vice versa.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Administrative Details:

Remarks:  

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable females and males are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

Humanitarian action is a cross-cutting priority within UNICEF’s Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.