UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, freedom!

Scope of Work:

Under the direct supervision of SBC Officer and overall guidance of the Communication section Chief the consultant will be responsible:

Campaign Strategy & Planning
- Develop and execute integrated paid social and search marketing strategies targeting pregnant women and their families across Uzbekistan
- Align digital campaigns with SBCC (Social and Behavior Change Communication) principles and Vision 2030 objectives
- Create audience segmentation strategies considering urban/rural divides and cultural contexts
- Design A/B testing frameworks to optimize campaign performance

Campaign Implementation & Management
- Create, configure, and launch advertising campaigns across multiple platforms:
- Meta Business Suite (Facebook & Instagram)
- Google Ads (Search, Display, YouTube)
- Yandex Direct
- Manage and optimize Google Ad Grants account to maximize nonprofit benefits
- Implement conversion tracking and remarketing strategies
- Ensure campaigns comply with platform policies and UNICEF guidelines

Content Coordination
- Collaborate with creative teams to develop culturally appropriate ad content in Uzbek, Russian, and Karakalpak
- Optimize ad creative based on performance data
- Maintain consistent messaging across all digital channels
- Coordinate with local partners for community-relevant content

Performance Analysis & Reporting
- Generate comprehensive monthly performance reports with actionable insights
- Monitor KPIs including reach, engagement, CTR, CPC, and conversion metrics
- Provide data-driven recommendations for campaign optimization
- Track ROI and cost-per-action across all channels
- Present findings to stakeholders in clear, non-technical language

Budget Management
- Manage campaign budgets efficiently across channels
- Optimize spend allocation based on channel performance
- Forecast and project campaign costs
- Ensure maximum impact within budget constraints

Work Assignments Overview Deliverables/Outputs Timeline

1. To support planning and launch of a full-scale campaign in social media in support of 8 visits during pregnancy - Weekly reports - July 2025 – March 2026
2. To generate content for digital and social media platforms to reach more target groups in accordance with the SBCC plan within Vision 2030 project - List of developed products - July 2025 – March 2026
3. Support measuring the success of the social media campaign and their regular monitoring - Weekly reports - July 2025 – March 2026

To qualify as an advocate for every child you will have… 

• Bachelor’s degree in marketing, Communications, Digital Media, or related field. 
• Professional certifications in Google Ads and Meta Blueprint preferred
• Minimum 5 years of hands-on experience in digital marketing with proven success in:
  -Meta Ads Manager (Facebook & Instagram)
  -Google Ads (Search, Display, YouTube, Ad Grants)
  -Yandex Direct
  -Google Analytics 4 and conversion tracking
• Demonstrated experience with healthcare or social impact campaigns
• Track record of managing budgets exceeding $10,000/month
• Advanced proficiency in:
  -Meta Business Suite and Ads Manager
  -Google Ads Editor and Scripts
  -Google Analytics 4 and Tag Manager
  -Yandex Direct interface
  -Excel/Google Sheets for data analysis
  -Data visualization tools (Looker Studio, Tableau)
• Understanding of pixel implementation and conversion tracking
• Knowledge of GDPR and data privacy regulations
• Professional proficiency in Uzbek
• Native or professional fluency in Russian (written and spoken)
• Working knowledge of English for platform documentation and reporting
• Previous experience with UN agencies or international NGOs
• Experience with Telegram advertising in Central Asian markets
• Understanding of local digital behavior patterns in Uzbekistan
• Portfolio demonstrating successful social impact campaigns

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.