UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
UNICEF seeks to hire a talented Data and Analytics expert in order to analyze the performance of UNICEF's online fundraising efforts, by creating audience centric dashboards and developing predictive models and machine learning techniques to support other teams to improve their analytic capabilities and increase their revenue streams. They will be working primarily with digital data in Google Big Query and Microsoft Azure environments and use cloud applications to connect all our data sources and activate with AI, use pre-built and custom ML models for audience targeting measurement and run real time analytics to optimize performance and improve our digital customer journey.
The consultant will provide analytics direction on digital fundraising campaigns, with a focus on improving donor experience, while managing and enhancing our global digital measurement. You will also be part of a growing, multi-faceted analytics, data and insights team that develops advanced analytic solutions for our markets across the globe.
UNICEF aims to combine its deep media platform knowledge, analytics expertise, and sharp fundraising acumen to understand the drivers of performance, with a goal to improve our revenue by 3X in the next 2 years.
This role will be a key asset for the global Digital Fundraising team, contributing substantially towards its digital revenue growth, taking digital fundraising to an advanced level.
How can you make a difference?
Scope of Work:
You will be responsible for developing machine learning and analytic solutions, to help improve the end-to-end donor experience.
• Previous applied knowledge of Digital analytics in particularly exposed to paid media and organic activities.
• Strong understanding of digital analytics implementation
• Understand multiple data sources and develop methodology for joining data to relevant use cases.
• Contribute to building effective process management, quality checks, and reducing product & execution inefficiencies.
• Ability to create data driven hypothesis and execute that hypothesis via a CRO plan using Optimizely. Ability to measure test results.
• Ability to demonstrate Strong knowledge on GA4 360
• Big Query SQL knowledge mandatory (syntax) in particular with GA4 and paid media datasets.
• Knowledge of statistical concepts used in digital analytics.
• Translate data into human insights and stories that drive change in digital fundraising strategy, tactics and results.
• Work closely with leading media partners such as Google, Facebook, TikTok and other data partners to take advantage of new measurement features (FB CAPI, Google ADH) and learning opportunities.
• Work with various internal stakeholders to ensure projects are completed in a timely manner.
• Experience in creating scalable data products in cloud environments.
Be responsible for Quality and timely deliverables for team requests.
• Experience in using Big Query Auto-ML, Data form, GCP applications for acquisition related products desirable.
• Document best practices and seek out opportunities to improve existing processes.
• Provide thought leadership and guidance in the development of market-facing presentations and results read-outs.
Work Assignments Overview
- Develop analytic solution that enhances audience targeting capabilities in markets by using paid media and web analytics data, financial/payment data, qualitative research data and CRM data sources in UNICEF PFP.
- Deliver Acquisition related performance Analysis and recommendation report/dashboard, consisting of an analysis of our donors profile, relevant campaign performance, on various platforms such as search engines, and paid media channels covering the performance metrics such as Pledge ratio, Conversion rates, MRR
- Maintain and further enhance our current Marketing Mix Model in Vertex Ai. Ensuring this is scale-able to markets.
- Performance Optimization & Recommendations Report- Consisting of conversion rate Pledge Donors, CPA, and ROI.
- Knowledge & Best Practices Sharing - identifying, sharing, and replicating all successful case studies in markets.
Deliverables/Outputs
The expected deliverables by the end of each month (12 months), however deliverables are in constant development, improvement, and release with markets:
1) Performance Optimization & Recommendations Report- provide report and recommendations on how markets can optimise results by improving key web KPIs.
2) Paid Media Data Model: Create a data model that can then be implemented in any market via data form
3) Standard Paid Media Dashboard: Work with the key market teams to ensure adoption of the paid media dashboard for data informed campaign measurement.
4) Donor 360 dashboard: Deliver enhanced analytic solutions via a dashboard that gives a full donor360 view. Develop implementation and rollout plan.
5) Content Measurement Dashboard: Create a content measurement dashboard via Google Big Query with implementation in markets.
6) Maintain and further enhance our current Marketing Mix Model: Support markets with delivery of an MMM project. 2 more markets and maintain existing 2 markets and provide a range of hypothesis generation that aim at incremental revenue increase
To qualify as an advocate for every child you will have…
Education:
- Advanced university degree (Master's degree or higher) in Marketing, Communications, Fundraising, Business Administration, or other related areas is required. Alternatively, a first-level university degree (Bachelor's degree or higher), in combination with additional qualifying 2 years of relevant work experience, may be accepted in lieu of an advanced university degree.
- Prior experience in a UN organization is desirable.
Experience:
- A minimum of five (5) years of relevant professional work experience in analytics, marketing, advertising, or communications with a specific focus on developing data and analytic products for digital marketing and retention campaigns or equivalent is required.
- From which at least 3 years of hands-on knowledge of Google Analytics, working on Google Big Query environments is required.
- Have experience in implementing and managing Google Analytics for large brands (GA360) is required.
- Hands-on experience of building complex dashboards is required.
- Experience working with paid media and Salesforce core and SF marketing cloud data, including but not limited to DCM data, Google analytics 360 data, QA and data validation in warehouse environments, data studio, power BI blending and visualization techniques is required.
- Experience using any of Looker Studio, PowerBI, Data Studio is mandatory.
- Experience working directly with business users to build reports, dashboards and solving business questions with data is an asset.
- Experience designing and measuring audience-based tests is required.
Language:
- Fluency in English is required. Knowledge of an additional UN language is desirable.
Others:
- Experience in working with JIRA will be an asset.
- Ability to write SQL queries, doing cohort analysis, comparative analysis etc, is an asset.
- Ability to lead own projects and work independently once given a direction is an asset.
- Understanding about GA4 360/Big Query/Data Activation/Data Models/Data Pipelines is required.
- Understand the media ads tracking principle as well as the cross-platform data integration technology is an asset.
- Understanding of relational databases and audience-based platforms is an asset.
- Ability to efficiently summarize and report on brand’s revenue production and quickly identify revenue improvement opportunities is an asset
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks:
Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
