Consultant (12 months, Home-based): Digital Data Analytics Specialists for East Asia and Pacific Region (EAPR), IG/Digital Fundraising Team, Division of Private Fundraising and Partnerships (PFP)
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Job no: 576880
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
How can you make a difference?
- Support key markets with advanced analytic solutions in order to tackle business problems such as online conversion rate increase, hypothesis generation for AB testing, path to conversion of digital advertising channels and Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels including offline channels such as DRTV and Face to Face.
- Build digital analytic dashboards that include all paid marketing activity, email and other campaign performance and generate insights that improve online revenue.
- Collaborate with the Marketing Activation and Paid media teams to measure digital performance (website content, Search Engine Marketing advertising and email communications, a/b testing) for global campaigns and provide recommendations to optimize performance.
- Work with IG team colleagues to improve donor engagement and retention activities by using various data sources (CRM, Payment, Online).
- Create a regional dashboard that monitors performance across your region.
- Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
- Provide input into PFP’s overall strategic planning with digital analytics strategy and support this strategy with National Committees and country offices.
- Provide specialist digital local knowledge to UNICEF National Committees and country offices in the assigned region as required.
- Support markets in maximizing opportunities through leveraging digital marketing tools and technology.
- Manage and implement digital analytics, champion first party data tracking methodologies and have a strong understanding of data collection best practices for GA4 360 in line with Global Data and Analytics team standards and recommendations.
- Strong understanding of digital analytics data and how it can be used and blended with other first party data sources to provide a holistic donor 360 view.
- Ability to work in Google Big Query environment and build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support in-market acquisition and retention efforts (desirable).
- Be part of the implementation team on the roadmap for global digital technology solutions including the global online fundraising platform, email platform, analytics platform, etc.
- Actively participate in the creation of a global digital analytics community of skilled & engaged professionals that grow, learn, and achieve outstanding results together.
- Leverage Knowledge Management for improved digital analytics results, identifying, sharing, and replicating case studies and best practices across markets.
- Analytics Reporting and Insights Generation - Support key markets with advanced analytic solutions in order to tackle business problems.
- Digital Analytics and Fundraising - Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
- Analytics and Tracking - Implement digital analytics, champion first-party data tracking methodologies and best practices
- Digital Talent & Knowledge Management - Actively participate in the digital fundraising community. Identifying, sharing, and replicating case studies and best practices across markets
To qualify as an advocate for every child you will have…
- An Advanced University Degree (Master’s degree or Higher) in Computer Science, Analytics, Mathematics, or any other related field is required. Alternatively, a first-level university degree with an additional 2 years of relevant professional work experience will be accepted in lieu of an advanced degree.
- A minimum 5 years of progressively responsible professional work experience as a Digital or Data Analyst and data mining, commercial KPIs.
- Knowledge and experience in digital projects, campaigns and Google Analytics implementations.
- Experience with attribution models.
- Analytical mind and business acumen.
- Problem-solving aptitude.
- Excellent communication and presentation skills. This is crucial for the role, as this role will need to interact with different stakeholders in UNICEF: technical team, digital leader, and management level positions.
- Knowledge of R, SQL, and Python; familiarity with JavaScript
- Experience using business intelligence tools (e.g., Looker/PowerBi) and data frameworks (e.g., GCP)
- Understanding of quantitative techniques and paid media data.
- Fluency in English is required for the consultancy in EAP region.
- Knowledge of another UN Language is an asset.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks:
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.
According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.
UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.
Advertised: W. Europe Standard Time
Deadline: W. Europe Standard Time