UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.  Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.   And we never give up. 

For every child, advocacy is a must!!

How can you make a difference? 

I:  Background:

UNICEF Liberia requires strategic communication support to amplify advocacy for children's and women's rights, enhance digital engagement, and strengthen the visibility of the Country Representative’s (Rep) leadership. This consultancy will drive targeted advocacy campaigns, produce compelling content, and manage the Rep’s social media presence to bolster UNICEF’s mission in Liberia.

II:  Purpose of the Assignment:

To achieve:

• Enhanced Advocacy: Develop/data-driven strategies to influence policy and public engagement.
• Strategic Communication: Produce high-impact content (social media, stories, press materials) aligned with UNICEF priorities.
• Rep’s Digital Presence: Curate and manage the Representative’s social media to highlight leadership, partnerships, and field impact.
• Resource Mobilization: Support donor engagement through compelling storytelling and campaign coordination.

III:  Scope of Work:

Work Assignment Overview:Full TOR can be found using the link: Full TOR Advocacy and Communication Consultancy.pdf

To qualify as an advocate for every child you will have…

IV:  Qualification/Experience/Skills Required:

Education:

• University degree in Communications, Journalism, Public Relations, or related field.

 Work Experience:

• Minimum two years practical professional work experience in advocacy/communication, including social media management and content creation.
• Experience producing multimedia content (videos, stories, press kits) and supporting senior leadership comms.
• Familiarity with emergency/humanitarian contexts (preferred).

Other skills and competencies required:

• Technical: Proficiency in social media tools (Canva, Hootsuite), analytics platforms, and Adobe Creative Suite.
• Strategic: Ability to align messaging with UNICEF’s advocacy goals (child rights, gender equality).
• Adaptability: Work under tight deadlines in complex environments.

Language Proficiency:

• Required: Fluency in English.
• Asset: Liberian languages (e.g., Kpelle, Bassa).

VI:  Working Conditions:

• Office based(70% Office-Based in Monrovia, 30% field travel).
• ICT: Consultant uses own equipment (laptop, software).
• Camera and assets collecting gear will be provided by the office.

VII:  Supervision:

• The Consultant will be supervised by the Representative.

VIII:  Technical and Financial Proposals:

Applicants are invited to submit with their online application:

• A technical proposal that outlines their understanding of the task and proposed methodology or a cover letter explaining why they are well placed to undertake this assignment
• A recently updated CV
• A financial proposal which must be an all-inclusive cost (consultancy fees, mission expenses, travels, etc.).

Selection criteria will be based on qualifications, skills, expertise and experience in the required field, and quality of the technical and financial offer. Each application will be assessed first on its technical merits and subsequently on its price.

Evaluation Criteria (This will be used for the Selection Report)

A) Technical Evaluation (e.g. maximum 75 Points)

B) Financial Proposal (e.g. maximum of 25 Points)

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

 To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. It does not apply to consultants who will work remotely.