UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to a Future

How can you make a difference?

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programmes, in advocacy, and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic, and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education, and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Purpose for the job:

To support the resource mobilization targets of the new Country Programme Cycle 2026–2030, UNICEF China’s Partnerships and Innovation Section is seeking an experienced digital content marketer to deliver fit‑for‑purpose, sales‑driven Chinese-language creative content and marketing services. The incumbent will play a key role in supporting the Individual Fundraising team’s acquisition, conversion, and retention efforts across all channels, including digital and social media, telemarketing, offline activations, and other donor engagement modalities. As needed, the incumbent will also assist the manager in providing partnership communications support to the corporate and philanthropy fundraising team.

The incumbent will report directly to a senior marketing officer and will work closely with the fundraising team and other sections.

Summary of key functions/accountabilities:

• Acquisition Content Development: Collaborate with the Digital team and creative agencies to generate insights into target audience segments, behavioral trends, motivations, and content preferences. Draft high-quality Chinese‑language copy that strategically persuades and guides audiences toward key actions, including becoming a donor or purchasing Inspired Gifts products. Tailor tone, messaging, and storytelling approaches for specific donor segments and channels, using data, A/B testing, and performance analytics to optimize relevance, engagement, and conversion continuously.
• Retention & Loyalty Content: Partner with the Retention and Telemarketing teams to engage, retain, and deepen relationships with existing supporters. Independently develop compelling narratives and multimedia content that highlight the impact of donor contributions on children in China and in global humanitarian contexts. Support retention and value maximization campaigns by crafting content that delivers a premium, differentiated supporter experience and strengthens UNICEF’s donor benefits and loyalty propositions.
• Support High‑Value Channel Outreach & Reporting: Ensure quality assurance and brand alignment of UNICEF China’s donor reports (English version) for corporate partners, philanthropists, and National Committees. Support high‑value channel donor engagement by preparing tailored case studies, pitch decks, short videos, talking points, and other customized materials as needed.
• Other tasks: Maintains and catalogues a multimedia inventory; assists and backs up other team members to ensure business continuity; Proofreads and reviews agency-produced copy and design materials to ensure brand compliance, accuracy, and quality. Perform other tasks as needed to support team priorities and organizational goals.

If you would like to know more about this position, please review the complete Job Description here:  UNICEF JD_Marketing Officer_NOA_CCO_PI Section_88679.doc

To qualify as an advocate for every child you will have… 

Minimum Requirements:

• Education: A Bachelor or equivalent (First Level University Degree) in Marketing, Journalism, Communications, Advertising and any other related fields is required.
• Work Experience: At least 1 year of relevant work experience in one or more of the following areas is required: Chinese-language content marketing, Chinese-language copywriting, journalism, marketing communications, advertising, or China’s interactive digital/social media.
• Skills: Strong portfolio in Chinese-language creative storytelling on digital channels and social media platforms, and proven experience of delivering content from start to end with minimum supervision, such as digesting briefs, creative ideation, drafting, and revision based on feedback until finalization.
  Agility in Chinese-language storytelling and pitching skills for a variety of marketing channels and audiences in China, with a keen eye for effective marketing copy and creative.
  Proficiency in design and multimedia editing tools (e.g., Canva, Adobe Creative Suite, Photoshop, and other apps).
• Language Requirements: Fluency and flexibility in both Chinese and English, with written and oral communication skills is required

Desirables:

• Knowledge of another official UN language (Arabic, French, Russian or Spanish) or a local language is an asset.
• Experience in non-profit sector digital fundraising, private-sector content marketing, and/or B2B marketing is an advantage.
• Be creative, self-motivated, collaborative, open-minded, able to adapt to new environments, and build rapport with people.
• A demonstrated ability to balance multiple projects, priorities, and client communications effectively under tight timelines. Seeking ways always to improve efficiency and communication.
• Relevant experience at country level, particularly in development, fragile settings and humanitarian contexts. 

For every Child, you demonstrate...

UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

(1) Builds and maintains partnerships
(2) Demonstrates self-awareness and ethical awareness
(3) Drive to achieve results for impact
(4) Innovates and embraces change
(5) Manages ambiguity and complexity
(6) Thinks and acts strategically
(7) Works collaboratively with others
(8) Nurtures, leads and manages people

Familiarize yourself with our competency framework and its different levels.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF provides reasonable accommodation throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments are conditional on the selected candidates willingness to comply with current or future vaccination requirements, should UNICEF mandate it for personnel. Failure to comply with such requirements, where applicable and without a duly approved medical exemption from the relevant UN authority, will result in the cancellation of the selection or may lead to other administrative measures, including separation from service.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF is committed to fostering an inclusive, representative, and welcoming workforce. For this position, eligible and suitable candidates are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.

Humanitarian action is a cross-cutting priority within UNICEF's Strategic Plan. UNICEF is committed to stay and deliver in humanitarian contexts. Therefore, all staff, at all levels across all functional areas, can be called upon to be deployed to support humanitarian response, contributing to both strengthening resilience of communities and capacity of national authorities.

Visa residence requirements: i.e. UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.