UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to Safety.

How can you make a difference?  

This assignment aims to support UNICEF’s digital fundraising growth by strengthening paid media and performance marketing capabilities across international markets. The consultant will help country offices optimize and scale digital fundraising campaigns across channels such as Google, Meta, TikTok and AI-powered platforms, develop data-driven marketing strategies, improve advertising performance and revenue generation, and build local capacity through technical guidance, training, analytics, and best-practice tools.

If you would like to know more about this consultancy, please review the complete Terms of Reference here:  TMC0006848 ToR.pdf

Minimum requirements:

• Education:
  • An advanced university degree in one of the following fields is required: marketing, computer science, engineering, technology, digital media, or any other relevant areas.
  • Alternatively, a first level university degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
• Work Experience:
  • A minimum of 5 years of relevant professional experience in paid media performance marketing or digital fundraising or digital marketing, with a special focus on delivering AI-led digital performance marketing is required.
  • Proven experience is required in paid social (Meta) and paid search (Google, Bing) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.
  • Experience in managing long-term and multiple projects simultaneously across 5 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter).
• Language requirement:
  • Fluency in English (and Spanish for LAC markets) is required.
  • Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is considered as an asset.
• Skills:
  • Hands-on experience of working with AI agents, AI ad features such as Performance Max, Demand Gen, Advantage+, and AI Max, Google Analytics 4, FB CAPI, Google Enhanced Conversions, and pixel and event set-up is required.  
  • Familiarity with enterprise management platforms such as programmatic advertising platforms, Netflix Ads, Amazon DSP, and DV360 is considered an asset.

Remarks:

• The application cover letter should include previous successes (ROI, CPA, ROAS, volume of revenue and conversions) of proven paid media performance marketing across geographies and Digital fundraising experience.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):

• An up-to-date TMS profile and curriculum vitae (CV)
• Cover letter: The application cover letter should include previous successes (ROI, CPA, ROAS, volume of revenue and conversions) of proven paid media performance marketing across geographies and Digital fundraising experience.
• A separate financial proposal  TMC0006848 Financial Proposal Template.docx

Remarks:  If the TOR or financial proposal documents are not visible on certain recruitment platforms, please visit our official page Vacancies | UNICEF Careers.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.