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UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

The incumbent is responsible for the Virtual Hub team’s profit and loss statement for markets and campaigns and supports digital-only fundraising operations across markets in the EAP and MENA regions. The Virtual Hub team is responsible for business profitability, new donor acquisition, revenue maximization, and the management of day-to-day operations.

One of the key aspects of the role includes enablement and empowerment of regional fundraising teams at the market level to help strengthen long-term digital transformation and regional capacity building in digital fundraising, content, best practices, and process improvement. The end goal is to support financial sustainability and revenue growth through Performance Marketing, taking the region’s fundraising capabilities and results to the next level.

How can you make a difference? 

SCOPE OF WORK:

The consultant is responsible for:

• Profit & Loss, delivering business goals, and budgeting for selected global markets across MENA and EAP regions (Virtual Hub).
• Delivering digital campaign and paid media strategies in support of markets to drive growth in digital acquisition, conversion, and retention of supporters and donors.
• Advising and supporting the Virtual Hub team across functions (acquisition, paid media, content, website, post-acquisition, donor support, digital agencies), and providing technical and strategic expertise across performance marketing campaigns (search, social, email, etc.) to drive acquisition, conversion, lifetime value, loyalty, and donor retention.
• Supporting Knowledge Management through capacity building and knowledge transfer to global markets, with a focus on sharing learnings, best practices, and templates to help markets strengthen their digital fundraising programs.

MAIN TASKS:

Drive long-term income growth through improved digital fundraising operations across the Virtual Hub and Regional markets:

• Support end-to-end operations of digital fundraising campaigns across VH Markets. Support acquisition, paid media, content, retention, post-acquisition, donor support, data, tech, and website teams to deliver revenue and new donor acquisition goals.
• Work with regional and global teams to grow market capabilities and fundraising results through paid media and retention campaigns.
• Support markets with best practices and processes to improve digital capabilities.
• Work with other PFP teams and external vendors/agencies during planning activities to ensure relevant digital expertise is utilized and that the resulting plans align with the Digital Revenue Strategy.
• In partnership with the global fundraising manager, assess the opportunity and support the execution of centrally coordinated digital marketing campaigns.

Support global markets with best digital fundraising practices:

• Demonstrate and templatize effective digital fundraising practices to help global markets replicate them locally and grow their digital operations.
• Provide technical and strategic support for a mix of staff, agencies, and consultants to stay ahead of the curve on the latest digital fundraising practices.

Support high-quality partnership with leading ad engines such as META, Google, and others:

• Ensure that key stakeholders in IG and regional markets are informed of the shared impact (performance and lessons learned) of VH through advertising platforms and centrally managed campaigns.
• Develop and maintain the credibility, reliability, expertise, and a strong working relationship between the PFP IG team and ad-platform stakeholders to drive international expansion.

Support the Digital Talent & Knowledge Management Strategy:

• Actively participate in creating a global digital fundraising community of skilled and engaged individuals who share experience and learnings to achieve outstanding results to.
• Leverage Knowledge Management to improve digital fundraising results by identifying, sharing, and replicating case studies and best practices across markets.
• Promote the recruitment and retention of digital talent across markets to support improved digital fundraising results.

WORK ASSIGNMENT OVERVIEW:

• Develop and support the Virtual Hub (VH) team that will be responsible for the digital strategy implementation, Profit and Loss (P&L) of the markets, and campaign activation.

DELIVERABLES/OUTPUTS:

The consultant will provide the expected outputs for each of the 5 Deliverables at the end of each month, starting on 30 November 2025 and ending 31 October 2026.

Deliverable1:

• Deliver profitable income growth through improved digital fundraising and paid media performance marketing operations across Virtual Hub markets.
• Brief description: The goal is to deliver significant business profitability and operational outcomes via digital fundraising.
• KPI: Business goals (income, number of monthly subscription donors, ROAS, CPA) to be defined per mutually agreed annual goals and OKRs.

Deliverable 2:  

• Develop and promote digital best practices to support markets through capacity building, skills training, and technical expertise, aimed at enhancing digital donor acquisition, retention, and long-term value exchange with supporters and donors.
• Brief Description: Create and document checklists, best practices, and toolkits to help UNICEF markets improve digital fundraising performance and business outcomes.
• KPI: Number of toolkits and documents produced, aligned with mutually agreed annual goals and OKRs.

Deliverable 3:  

• Build and maintain strong relationships with agencies and collaborate closely with markets to implement digital campaign and paid media performance marketing strategies.
• Brief Description: Drive the delivery of annual goals and the digital strategy by influencing, coordinating, and collaborating with both internal teams and external partners, including agencies.
• KPI: Number of partners and team structure defined, in alignment with mutually agreed annual goals and OKRs.

Deliverable 4:  

• Establish and maintain high-quality partnerships with leading ad platforms such as Meta, Google, and other advertising networks to support international expansion and enhance digital fundraising performance.
• Brief Description: Collaborate with key channel partners and internal teams to deliver the annual digital performance marketing and paid media strategy, aligned with organizational goals.
• KPI: Number of active channels (e.g. Google, Meta) and team structures defined, in accordance with mutually agreed annual goals and OKRs.

Deliverable 5:  

• Support capacity building and knowledge transfer across global markets by sharing learnings, best practices, frameworks, and templates to strengthen digital fundraising programs.
• Brief Description: Collaborate with internal and external stakeholders to deliver capacity-building initiatives and develop toolkits focused on digital fundraising and performance marketing.
• KPI: Number of capacity-building resources produced, aligned with mutually agreed annual goals and OKRs.

Travel:

• Travel is not anticipated during the assignment. If travel becomes necessary at a later stage, it will be covered separately by UNICEF.  It is not included in the lumpsum fees.

To qualify as an advocate for every child you will have… 

Education:

• A first-level university degree (bachelor's degree or higher) in business, marketing, digital marketing, communications, engineering, social sciences, or a related field is required.  Kindly upload your degree(s) when completing the online application.

• A minimum of 8 years of relevant professional experience in marketing, online business, digital marketing, or customer service is required.
• Technical knowledge of performance marketing campaigns across META Advantage + and Google Demand Generation is required.
• Proven experience managing at least $5 million in an annual ad spends.
• Demonstrated success in digital marketing programs yielding a 2:1 return on investment and generating at least $6 million in revenue across five or more countries is required.
• Experience mentoring and training cross-organizational teams in digital performance marketing is required.
• Ability to conduct research and identify relevant content to develop an engaging and profitable digital fundraising program is required.
• Experience in marketing segmentation, AI, data management platforms, and machine learning-based attribution models is required.
• Experience working in agile environments focused on scrum delivery (2-week sprints) is desirable.
• Experience with Salesforce, GA4-360, DCM (CM360), DV360, attribution, pixel, and event tracking projects is required.
• Strong communication and interpersonal skills are desirable.

• Fluency in English is required. Knowledge of another official UN language is considered an asset.

• Proven ability to learn new technologies or ad features and keep up with trends in the digital fundraising space.
• Strong communication skills with the ability to explain marketing solutions and data to non-technical colleagues.

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.