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If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines fordeveloping countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.

Consultancy Title: Social Media Consultancy – Humanitarian   

Division/Duty Station: Digital Strategy Section, DGCA

Duration: 01 December 2025 – 31 December 2026

Home/ Office Based: Remote

BACKGROUND

Purpose of Activity/ Assignment:

The Social Media Consultant – Humanitarian role resides in the Digital Strategy Section within UNICEF's Division of Global Communication and Advocacy (DGCA). The Section consists of the Web Editorial, Digital Governance and Web Platforms, Social Media, and Digital Marketing and Partnerships teams, all working together to create compelling public-facing content and to provide expert digital services and capacity building within the organization.    

 Through multiple platforms and in multiple languages, the Digital Strategy Section (DSS) draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. We create and deliver compelling content to international audiences of parents, young people and UNICEF supporters, building engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization.   

One of the priority areas for advocacy and communication in GCA is humanitarian emergencies and social media is a key means through which UNICEF engages public audiences on these issues.

Scope of Work:

Under the guidance of the Digital Communication Manager, the consultant will develop social media copy and content, and support on social media management for UNICEF’s global social media channels (Facebook, Instagram, X, WhatsApp, TikTok, YouTube and more) pertaining to UNICEF humanitarian agenda, including coverage of L3s and L2s, as well as cross-cutting humanitarian priorities – EWIPA, HAC, Child Protection, Malnutrition, and more. The successful delivery of these tasks will contribute towards the successful implementation of UNICEF’s communication and advocacy objectives in this area.  

Terms of Reference / Key Deliverables:

Work Assignment Overview/Deliverables and Outputs/Delivery deadline

1.  Ensure high quality content on L3 and L2 emergencies on UNICEF’s global social media channels

-  Develop, schedule and monitor up to 5 social media posts per week for global social media channels related to L3 and L2 emergencies, sudden onset emergencies, including press releases/statements, multimedia content, and coverage of ED/DED travel to L3/L2s.

30 April 2026

-  Develop, schedule and monitor up to 5 social media posts per week for global social media channels related to L3 and L2 emergencies, sudden onset emergencies, including press releases/statements, multimedia content, and coverage of ED/DED travel to L3/L2s

30 August 2026

- Develop, schedule and monitor up to 5 social media posts per week for global social media channels related to L3 and L2 emergencies, sudden onset emergencies, including press releases/statements, multimedia content, and coverage of ED/DED travel to L3/L2s

31 December 2026

-  Review and provide feedback on scripts and drafts of up to 5 videos on L3/L2 emergencies per month, ensuring they are aligned to global social media best-practice

31 December 2026

-  Develop a short weekly (up to half page) report on insights related to any relevant trends, community engagement and online conversations on L3/L2 emergencies

31 December 2026

-  Participate in up to 5 weekly coordination/editorial meetings for L3/L2 emergencies to ensure global social media content is integrated into the broader communication and advocacy strategies for L3/L2 emergencies

31 December 2026

-  Participate in 28 weekly social media team meetings to ensure L3/L2 social media content is integrated into and aligned with the broader social media strategy

31 December 2026

-  Develop up to 30 bespoke posts for UNICEF GWAs and high-profile supporters on L3/L2 emergencies and sudden on-set emergencies

31 December 2026

2.  Strengthen data and analysis of L3/L2 digital content performance on UNICEF’s global social media channels

-  Develop 15 bespoke analysis reports of global content performance and community sentiment related to specific L3/L2 emergencies (less than 2 pages in length if Word doc/10 slides if PPT). 

31 December 2026

-  Input into 13 monthly divisional analytics reports on L3/L2 crises

31 December 2026

3.  Ensure high quality content on cross cutting humanitarian issues on UNICEF’s global social media channels

-  Develop up to 10 Social Media packages for cross-cutting humanitarian issues. This includes coordination with advocacy, web and content teams, coordination with graphic designer and digital language producers to ensure packages are adapted and translated for multiple markets. Schedule social media content for global channels 

31 December 2026

-  Adapt copy and multimedia assets for up to 3 social media paid marketing campaigns

31 December 2026

-  Develop up to 15 bespoke posts for UNICEF GWAs and high-profile supporters on cross-cutting humanitarian issues and/or field visits

31 December 2026 

-  Participate in 28 weekly social media team meetings to ensure cross-cutting humanitarian social media content is integrated into and aligned with the broader social media strategy

31 December 2026

-  Develop, schedule and monitor up to 20 donor recognition posts for UNICEF’s global channels, related to humanitarian emergencies

31 December 2026

-  Input into the development of and update the social media plans of a GCA Humanitarian Communication Strategy

31 December 2026

Qualifications

Education: University degree in Communications, marketing, journalism, or similar

Knowledge/Expertise/Skills required *:

• A minimum of 5 years’ experience developing and executing social media strategies, including creating social media content for global/large accounts (500K+ audience).   
• Demonstrated experience in communicating on complex high-profile humanitarian emergencies for global/large accounts (500K+ audience).  Experience should include both sudden-onset and protracted emergencies.
• Proven ability to lead the design and execution of social media strategy.  
• Proven ability to write flawless, tight social copy on constant deadlines. Strong copy-editing skills.    
• Proven ability to write and edit long-form digital content and external communication materials.   
• Extensive demonstrated experience with social media platforms including Facebook, X/Twitter, Instagram, TikTok, LinkedIn, WhatsApp Channels, YouTube.  
• Ability to translate technical and nuanced information into clear, emotional, and engaging content for broad public audiences.   
• Experience of optimizing YouTube channels and video content for social media channels.
• Experience using tools such as Hootsuite, Emplifi, Trello and Campaign Trackly.
• Experience in reporting on quantitative and qualitative social and analytics.
• Awareness of social media communication behaviours in low- and middle-income regions/countries is highly desirable.
• Experience of working with digital influencers is highly desirable.
• Understanding of and experience in paid digital marketing and fundraising strategies a plus.
• Experience in working for the UN, UNICEF or with International NGOs or global organizations is a plus

Requirements:

Completed profile in UNICEF's e-Recruitment system and

- Upload copy of academic credentials

- Financial proposal that will include/ reflect :

• • the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
  • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability

- Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.

- At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.

- Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

U.S. Visa information:

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. View our competency framework at: Here

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.