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Consultant (7 months, home-based, remotely) Audience Insights Training Program - Content Development, Audience and Market Insights, PFP, Geneva

Apply now Job no: 585650
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, the right to peace 

PURPOSE OF ASSIGNMENT:

The purpose of this assignment is to build capability essential to achieve the Private Sector Engagement Transformation strategic building block. Specifically, to design and develop a training program that enables:

1. All staff of UNICEF PFP/the broader private sector ecosystem including National Committees and country offices to understand and value the role of audience insights in private sector engagement (i.e. the power of insight-led decisions, propositions and experiences.

2. Audience-facing sections of UNICEF PFP/the broader private sector ecosystem including National Committees and country offices to discover, distill and embed audience insights at the core to inform strategies and implementation processes.

The training will support the organization’s ambition to strengthen an audience-centric culture, where decisions are consistently informed by a deep understanding of supporter and partner motivations, perceptions, and behaviors. 

How can you make a difference? 

SCOPE OF WORK:

Working under the supervision of the Chief of Audience and Market Insights, the Consultant will design and deliver a two-tier learning program tailored to UNICEF PFP, structured as follows:

LEVEL 101 (for all PFP/private sector ecosystem staff)

  • Build a collective appreciation of the value and purpose of audience understanding and insights, both for functions with and without direct audience contact.
  • Encourage an audience-centric mindset and culture across the organization.
    (across all sections of the organization).
  • Establish a shared language and common definition of what constitutes a quality “audience insight.”
    (relevant to all private sector audiences – individuals, corporates, high net worth individuals, foundations).
  • Inspire the adoption of continuous learning: insight discovery and insight activation.

LEVEL 201 (for PFP/private sector ecosystem staff with direct audience contact roles).

  • Provide staff (PFP, National Committees and country offices) with the tools, skills, and frameworks to discover, distill and embed audience insights into strategy, planning, and execution.
  • Offer practical guidance for briefing agencies, outlining a systematic and replicable approach to briefing insights and assessing agency outputs for alignment to briefed insights and commercial goals. Evidence that these approaches follow best-in-class (e.g. learning from FMCG expertise) examples will be needed.
  • Offer practical guidance on how different research approaches, including use of LLMs, can be brought together to uncover insights. This should include reference to tools and resources available from PFP, regional teams, and any other cross-cutting groups.
  • Foster cross-functional collaboration through insight-led decision making.
WORK ASSIGNMENTS DELIVERABLES/OUTPUTS TIMELINE
Conduct an audit of training on audience insights and supporter understanding

Conduct 8-10 internal consultations with leaders of audience facing and non-audience facing units to understand the current understanding, knowledge and integration of audience insights.

Audit and create a repository of current internal training on the given subject (across units).

Supplement with available external training (professional associations, research agencies, own experience).

Identify the most relevant, strong and suitable training content for the purpose (audience insights).

by 28 February 2026
Design Training Curriculum Outline

Design an AMI curriculum with recommendations for integration in the broader ‘UNICEF academy’ training approach and deduplicate with other units.

Identify and confirm the training format (online learning, classroom, hybrid, F2F).

Develop an outline of the curriculum i.e. overall structure of modules and topics areas.

by 31 March 2026
Create training LEVEL 1

Level 1 training content, including presentation slides, tools, case studies and exercises, is developed and finalized.

(LEVEL 1: 4-hour training course)

by 30 April 2026
Create training LEVEL 2

Level 2 training content, including presentation slides, tools, case studies and exercises, is developed and finalized.

(LEVEL 2: 8-hour training course)

by 31 May 2026
Deliver 1x pilot training The LEVEL 1 training is piloted, participants feedback is collected and analyzed, and optimized training materials are finalized and submitted.   by 30 June 2026
Deliver 1x pilot training The LEVEL 2 training is piloted, participants feedback is collected and analyzed, and optimized training materials are finalized and submitted by 30 June 2026
Final Report The final report is submitted, summarizing the full process, outcomes, feedback analysis, and recommendations for optimizing future training programmes. by 15 July 2026
Payment will be made on submission of an invoice and satisfactory completion of the above-mentioned deliverables. UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if deliverables/outputs are incomplete, not delivered or for failure to meet deadlines. All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future.

 

To qualify as an advocate for every child you will have… 

Education:

  • A first level university degree (bachelor’s degree or higher) in one of the following fields is required: business studies, marketing, communications, consumer research or statistics or other related fields.

Experience:

  • A minimum of 5 years of professional work experience in an insights role (e.g. in the consumer and market research unit of a large organization or a research agency servicing such organizations) is required.
  • Prior experience in ‘capability building’ or ‘learning and development’ is required.
  • Strong experience in transforming business learning needs into research plans/measurement frameworks is required.
  • Proven experience and expertise in research methodologies, insight discovery, and insight application are required.
  • Experience in partnerships, fundraising, and sponsorship is an asset.
  • Experience working in an international environment is an asset.

Language:

  • Fluency in English is required. Knowledge of another UN language (Arabic, Chinese, French, Russian, and Spanish) is an asset.

Remarks:

Please include samples of previous work (e.g., training materials, toolkits, or similar deliverables) that demonstrate relevant experience in designing and developing training programmes. Proprietary or confidential information should not be shared.

For every Child, you demonstrate...

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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Deadline: W. Europe Standard Time

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