UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. 

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling. 

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package. 

Visit our website to learn more about what we do at UNICEF. 

For every child, Digital 

Since 1950, UNICEF has supported the most important transformation for children and adolescents in Brazil. UNICEF Brazil with its main office in Brasília and nine field offices UNICEF works in close partnership with national and sub-national government, corporate partners, youth, and civil society organizations. For information of the work of our organization in Brazil, please visit our website: UNICEF Brazil.

For information on the work of our organization in Brazil, please visit our website: UNICEF Brazil.  

How can you make a difference?  

Under the supervision of the Fundraising Specialist, this incumbent will be responsible for developing and leading a future-proof, performance-based digital marketing strategy and team that will grow and diversify our income, enhance donor acquisition, and optimize the entire donor journey from discovery to lifetime value. Some key activities include:

1. Digital Fundraising Strategy and Management

• Develop the overall digital fundraising strategy and workplan with annual targets in consultation and collaboration with the Head of Individual Giving.
• Ensure income and donor acquisition targets are met according to budget and schedule.
• Identify additional growth opportunities within the market and develop compelling business cases to support further investment
• Create and manage comprehensive digital strategies and roadmap taking into donor-centric segmentation approach and ensuring a cohesive and customized customer experience across all digital channels
• Create campaign/marketing briefs or concept notes, and lead the briefing process with agencies/suppliers
• Work with digital agencies for campaign and channel strategy and media planning, providing strategic guidance to ensure they perform with the highest standards.
• Foster digital innovation and testing drive sustainable digital income growth.
• Ensure strong emergency response plans are in place to ensure that digital fundraising can be activated within 48 hours of an emergency

     2. Monitor and Optimize Digital Fundraising Performance

• Oversee the planning, implementation, and evaluations of marketing campaigns across digital channels.
• Use digital analytic tools and dashboards to measure and analyze digital acquisition, efficiency and behavior trends.
• Monitor, test, and optimize campaign performance to maximize the effectiveness of acquisition strategies against KPIs and targets
• Evaluate campaign performance and implement improvements based on data-driven insights
• Use a test and learn approach to campaigns to ensure continued success and incremental improvements.
• Write and present reports on a periodic basis to PFP and to regional or global teams.

3. Maintain and improve UNICEF’s donation infrastructure and e-Commerce ecosystem

• Ensure that a landing page strategy is developed, implemented and optimized to maximize engagement and conversion.
• Build the roadmap for new features and enhancements of the fundraising website, including UX/UI, eCommerce/analytics tracking, and payment gateway set-up and coordination
• Ensure tight integration with other fundraising channels and activities to deliver a seamless experience for potential donors.

4. Represent Digital Fundraising for the Wider Organization

• Lead the digital implementation of cross-cutting activities such as lead generation, crowdfunding, direct response television, legacy fundraising and other acquisition efforts
• Support donor retention activities by growing e-mail marketing and SMS/Chatbot programs and helping optimize donor journeys for value maximization and conversion
• Provide corporate fundraising support with donor-partners, as needed
• Assist in Communications-led activities such as celebrity/influencer management and social media community management and chat commerce.

    5. Team Leadership and Collaboration

• Lead the digital fundraising team, providing guidance and support to achieve fundraising objectives.
• Empower and nurture team members to succeed and grow through effective feedback, mentoring, and skill development strategies
• Collaborate with the relevant teams to align and ensure cohesive and effective marketing and fundraising efforts.
• As required, manage relationships and projects with external agencies (such as creative, performance marketing, and development agencies).

     6. Other Responsibilities

• Build and maintain relationships with key stakeholders, both internal and external.
• Manage risks associated with digital fundraising activities and escalate issues as necessary.
• Support the development of investment plans and business cases as required.
• Provide technical expertise in digital donor fundraising tools and techniques.
• Participate in knowledge-sharing platforms and processes to support the Digital Talent & Knowledge Management Strategy.

 

To qualify as an advocate for every child you will have…

Education - University Degree in one of the following fields is required: Marketing, Communications, Fundraising, Management, Business Administration, digital marketing, eCommerce or another relevant technical field. Additional training in a related field is an asset.

 Experience

• A minimum of 2 (two) years of professional experience in eCommerce, digital fundraising, digital marketing, or other related field is required.
• Previous managerial experience is essential.

Desirables

• Additional years of experience with progressively increasing responsibilities, including direct responsibility for setting and meeting income targets will be considered an asset..
• Experience in a similar industry, particularly in the non-profit sector, is preferred
• Experience with alternative digital marketing strategies, including SEO, email marketing, influencer marketing, content marketing, and CRM channels is a strong advantage.
• Knowledge of CRO, A/B testing, UI/UX, and online payments as well as experience in managing external web development agencies is an advantage
• Experience in, and knowledge of, the country context.
• Relevant marketing experience

 Languages

• Fluency in English and Portuguese required.

 

For every Child, you demonstrate... 

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values 

The UNICEF competencies required for this post are… 

(1) Builds and maintains partnerships 

(2) Demonstrates self-awareness and ethical awareness 

(3) Drive to achieve results for impact 

(4) Innovates and embraces change 

(5) Manages ambiguity and complexity 

(6) Thinks and acts strategically 

(7) Works collaboratively with others  

Familiarize yourself with our competency framework and its different levels. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits. 

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. 

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially. 

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled. 

Remarks: 

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity. 

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable afro-descendants, indigenous, and other minorities are encouraged to apply. 

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.  

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information. 

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates. 

Additional information about working for UNICEF can be found here.