UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
UNICEF's Division of Private Fundraising and Partnerships (PFP) has ambitious goals to deliver on income and influence. Donor engagement is an important driver of income – particularly for high value donors, partners and prospects (corporates, philanthropy, membership, legacy pledgers and foundations) and offers a compelling way to bring UNICEF's programmes to life in an interactive way.
The Supporter Content Team in the Marketing and PR Services section at UNICEF PFP seeks the services of an experienced, skilled, high value fundraising support professional to support the development and delivery of more online engagement virtual/immersive events and comms moments that will enable UNICEFs fundraising markets to bring high value donors and partners the kind of experiences that demonstrate the impact their support to UNICEF brings for children without the carbon footprint on travelling.
This role will support the ongoing normalisation of the Global and Bespoke Virtual Experience/Immersive programme, supporting fundraising markets to enrich partners’ experience at all stages of the acquisition, cultivation, stewardship, and retention journey; as well as expanding into new donor audiences. The role will also provide support to markets exploring this engagement modality for the first time, providing the necessary capacity building modules and brainstorming opportunities. The role will triage enquiries and monitor analytics to feed into new events and content, as well as evidence based reporting.
The role aims to strengthen UNICEF's position in a competitive engagement and fundraising environment by bringing donors closer to UNICEF’s mandate. It will work across UNICEF's high value channels, liaising with PFP Fundraisers, National Committees, Country Offices, Regional Offices, Emergency and Virtual Experience Task Forces; and providing project and relationship liaison, coordination, communication, and facilitation to a suite of suppliers building the tech to drive the new experiences.
Virtual/Immersive Experiences are an essential part of stewarding UNICEF’s high value private sector donors and so high-quality technical support, and fundraising knowledge is important to ensure a quality and compelling experience is delivered.
How can you make a difference?
Scope of Work:
Virtual/Immersive event insight development and design - working closely with the Virtual Experiences Producer and the High Value Stewardship content producer, the role will plan and facilitate event design co-creation for UNICEF’s partners and relationship management teams as needed and coordinate participatory event design and support including the provision of training materials and other support needed to run similar events. The role will sensitise and support country office teams exploring Virtual/Immersive content production, events or direct use with their audiences as needed. It will also facilitate cross market/channel coordination for multi audience events.
Audience centric event and content strategy– the role will provide audience planning and outreach strategy support as needed and provide messaging and donor journey development support for Global and other VEs bringing learning from M&E and inclusive Storytelling learnings to ensure VE offerings are relevant and supportive of the donor journeys of the audience.
Immersive/virtual content support – develop and maintain platforms and tools to enable Virtual/Immersive content to be easily accessible for multi-channel fundraising activities. Provide support to Country Operations and markets exploring this technology for the first time. Advocate and triage content available in other UNICEF offices, making these accessible to fundraising markets through WeShare and other platforms/events.
Global and Bespoke VE Support Service - Provide first line support and brainstorming as fundraisers explore bespoke events for their partners - assisting with inputs on event structures, audience building, donor journey management and casting, scripting, rehearsing and sometimes hosting events. Supporting the VE Production team with other fundraising/audience strategy aspects needed during the preparation, production, and post-production of the VEs.
Monitoring & Evaluation of Global programme and bespoke Events - Oversee results tracking by audience,
feedback survey and anecdotal evidence provided by fundraisers and other frontline partner support staff and share results. Provide bespoke reports for the Virtual Experience Task Force on request where possible. Utilise these insights to contribute to the new event design and development.
Support the enabling services of the VEs – including the administration of relevant pooled fund and provide updates, information and support to decision makers and provide monitor and triage enquiries from the VirtualExperiences@unicef.org email service.
Support other project activities and goals.
The role will follow the technical and ethical guidelines of UNICEF.
WORK ASSIGNMENT – DELIVERABLES
Deliverable 1: Promote, manage and implement the bespoke/private VE service:
o Coordinate and support markets on production of private VEs for partners (estimated 15-20 per year) including brainstorming, participatory event design, liaison with VE Production Team and other event delivery stakeholders (speakers, messages, structure, format, rehearsals, audience follow up., LTA holders etc) and be available as host/Q&A facilitation if required.
o Est 20+ communication/contact with markets each month to answer questions on suitability, early ideas, signposting to resources, sharing data gained insights via the VE email helpdesk
o Create and deliver appropriate resources to explain/demonstrate VEs and amplify the benefits shared through a SharePoint Topic ‘hub’ and online/in person presentations, PPT decks, reports, explainers – an estimated 20+sessions per year
o Provide support and tracking of ‘pooled fund’ resources to maintain a broad access for all markets regardless of size or resource to access support for any significant partner/prospect opportunity for children.
Deliverable 2: Co-create with markets and coordinate production of new 360/VR/VE offers for High Value Audiences:
o Coordinate research and co-creation processes to identify subjects, locations, key messages and storyline for all new commissioned content to fill gaps in missing narratives or formats. Facilitation among all stakeholders, and administration projects – estimated 5 meetings/activities each month.
o Coordinate pre-production, production ,and post production suppliers for commissioned pieces including the VR Supply Tour ongoing production.
o Coordinate market feedback and promote new products to market audiences (estimated 30+ meetings, 60+ contacts annually)
o Collect, collate and coordinate the gathering, sharing and repurposing of VEs and 360 footage from across the UNICEF family and facilitate the easy access for all interested markets and teams (estimated 60+ content pieces a year)
o Presentations (estimated 2 per month) and Accessible Reports/materials (estimated 2 per month) for all stakeholders, in particular HVTF.
Deliverable 3: Contribute to section, team and sub team meetings/brainstorms/event delivery:
o Provide hands on support during estimated 30+ live Global PFP Programme of VEs in a variety of roles including scripting event design, HV fundraising messaging, rehearsals, hosting, Q&A facilitation, follow up with markets on donor interactions in events.
o Provide advice and support on VEs and global events results data to HVTF (approximately 40+ meetings a year) and provide material support, attendance, and resources to Task Force members in their audience outreach.
o Contribute updates, brainstorming and expertise to around 60 meetings per year and provide follow-up information / actions as needed.
Contribute to the design and implementation of monitoring and evaluation activities to draw together Supporter Content Team impact and contribution to fundraising and other targets (estimated 30 + actions per year of VE data collation and liaison with dashboard consultant.
o Contribute to funding and strategic documents to underpin the finance and operation of the VE support team. Estimated 10 contributions per year.
To qualify as an advocate for every child you will have…
Education:
• An advanced university degree (master’s or higher) in one of the following fields is required: Marketing, Communications, the Humanities, journalism, or another relevant technical field.
• Alternatively, a first level university degree combined with two additional years of professional experience may be accepted in lieu of an advanced university degree.
• Any other additional training in a related field is an asset.
Experience:
• A minimum of 8 years’ experience working with a mix of private sector high value donor channels, including min 5 years front line fundraising experience from more than two channels is required
• A minimum of 5 years’ experience of designing high value engagement events and strategies is required.
Project & financial management and reporting with multi country stakeholders, suppliers andmultiple secondary audiences is required.
•Communication, facilitation and consultation of large groups of multi country/lingual private sectorfundraisers and support staff is an asset.
•Monitoring, measurement & analysis of events and impacts is an asset.
•Knowledge of high value donor journeys an asset.
Language: Fluency in English is required, knowledge of another UN working language is an asset.
For every Child, you demonstrate…
UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks:
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
