UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

 

For every child, better future.

Learn about what we do to create a fair chance for every child in Thailand, click here.

 

How can you make a difference? 

Digital Marketing Analyst (Fundraising Officer) Competitive remuneration package

UNICEF Thailand is looking for a passionate Digital Marketing Analyst (Fundraising Officer) to help drive data excellence within our dynamic fundraising team. This role offers a competitive remuneration package and benefits, and excellent growth opportunities.

Are you energized by the challenge of diving deep into data that bridges digital marketing and customer retention? Imagine owning the entire lifecycle of data—collecting, organizing, analyzing, and visualizing insights that directly shape the future of our digital fundraising strategies. You’ll collaborate with global experts in strategy, analytics, campaign management, optimization, and omnichannel marketing in a highly empowered working environment where you will be accounted with full ownership to drive high quality work.

The Digital Marketing Analyst (Fundraising Officer) is responsible to play a key role in utilizing data insights to develop fundraising and marketing potential in digital, mobile and integration of other channels.

 

Major Responsibilities

As part of the digital fundraising team, this role will support both the private sector fundraising team (individual giving, business, and high value) and the communications team (digital, brand) to enhance the performance of campaigns.

As the owner of digital analytics and intelligence in the organization, this role will build and maintain digital performance infrastructure and act as the go-to expert on campaign, content and paid media performance on digital channels. Through the development of systematic performance reporting and insights the role will enable UNICEF to boost the online presence, brand identity, engagement and income generated from digital channels.

1.Support in setting-up, launch and implement of UNICEF Thailand’s in-house digital analytics capabilities by building a strong analytics framework and providing data expertise:

• Provide visibility of revenue drivers by facilitating best practices learnings for analytics and conversions, delivering insights for campaign optimization
• Standardize campaign tagging and tracking and together with the team to facilitate proper metrics for evaluation
• Integrate 1st Party Data across our main digital platforms (Google Marketing Platform, Facebook marketing solutions, and other Data Services Platforms) to enable remarketing to existing donors and acquisition campaigns to identify new donors
• Assist in developing a digital dashboard (i.e. Google Data Studio, Power BI) that will allow all levels of stakeholders to track integrated campaign data consistently
• Assist in creating a workplan for the continuous evolution of analytics within the team, in collaboration with the Fundraising Specialist (Individual Giving)
• Assist in ad tech solutions

2. Support Fundraising Specialist (Individual Giving) to identify and set best practices and standards in analytics, providing benchmarks and insights to optimize digital performance to achieve revenue goals:

• Provide correct set-up of Google Analytics, Dashboards and Google Tag Manager
• Analyze cross-device measurements and TV attribution measurements
• Resolution of technical incidents and validation reviews of previous implementations
• Facilitate in the evolution of tracking in cookie-less/restricted environments

3.Support the testing culture within the digital team and with the digital agency, together with the Fundraising Specialist (Individual Giving):

• Set matrices for A/B or multivariate testing, depending on the nature of the test
• Set objectives, hypotheses, variables and metrics to determine winning tests
• Learn, iterate and build a robust testing framework, whether through social media ads, website landing pages or CRO

4. Provide data and knowledge management support by identifying and organizing data and learnings into actionable recommendations:

• Support the Fundraising Specialist (Individual Giving) in creating reports on a weekly, monthly and periodic basis by providing accurate and up-to-date digital and donor/income data or trends
• Master digital metrics and KPIs and facilitate setting benchmarks for the measurement of digital campaigns (i.e. CTR, CPC, ROAS, Reach, Impressions, Conversion Rate, etc.)
• Master donor retention and value maximization KPIs for digital donors by understanding donor journeys, survival rates, fulfillment rates, long-term values and other retention metrics

5. Support the Fundraising Specialist (Individual Giving) in the implementation of digital fundraising campaigns and various administrative tasks

6. Oversee other project documentation, assuring accuracy and consistency with established rules, regulations and plans of action, especially in agreed strategic plan which ensures maximum effectiveness of fund availability from new donors as well as maximum diversification of risks.

7. Manage other related tasks as may be assigned from time to time including supporting the PSFR team on integrated campaigns and digital activities.

8. Provide technical oversight and supervision to other team members as required.

 

To qualify as an advocate for every child you will have…

Education:

A university degree in a related field is required. A university degree in mathematics, statistics, computer science, or economics is preferred.

Experience:

Required qualifications:

• One year of practical and direct professional work experience in new media marketing and all major digital channels such as paid search, display, email marketing, mobile marketing, web design and build, etc.
• Understanding and experience of Google Marketing Platform products, and Facebook advertising products required.
• Proven success in delivering data-based insights and recommendations that informed strategic business decision required.
• Knowledge of digital audience research, segmentations and trends (qualitative and quantitative research methods).

Desirable qualifications:

• One year of experience in a multi-national organization, leading web and digital analytics in an eCommerce or fundraising setting
• Understanding and experience of new media marketing and all major digital channels such as paid search, display, email marketing, mobile marketing, web design and build, etc.
• Experience in web analytics and reporting with a proven ability to extract insights and make data-driven decisions, leveraging tools like Google Analytics and other data analytics platforms.
• Advanced understanding of digital data collection methodologies, including the use of data layers, event tracking, conversion tracking, and configuration with Google Tag Manager. Ability to configure these tools is a plus.
• Advanced proficiency in Looker (or similar data visualization tools) and Excel (including pivot tables, v-lookups).
• Strong analytical skills with the ability to interpret large datasets, create dashboards, and translate complex data into clear, impactful insights for stakeholders.
• Prior experience in digital audience research, segmentation, and using both qualitative and quantitative research methods.

• Fundraising experience will be a preference.

Language and Computer literacy:

• Fluency in English (valid TOEIC score of at least 855: Listening and Reading section) and Thai is required. Knowledge of another official UN language is considered an asset.

 

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

(1) Builds and maintains partnerships

(2) Demonstrates self-awareness and ethical awareness

(3) Drive to achieve results for impact

(4) Innovates and embraces change

(5) Manages ambiguity and complexity

(6) Thinks and acts strategically

(7) Works collaboratively with others 

Functional Competencies:

• Formulating Strategies and Concepts (I)
• Analyzing (II)
• Applying Technical Expertise (II)
• Planning and organizing (II)
• Learning and Researching (II)
• Relating and Networking (I)

Familiarize yourself with our competency framework and its different levels.

 

Successful candidate will be offered an attractive remuneration package under the UN system.

Only shortlisted candidates with pre-screening according to child safeguarding will be contacted and advance to the next stage of the selection process. 

Please send application and relevant documents no later than 11 Nov 2024.

 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable Thai nationals are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.