UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, peace

PURPOSE OF ASSIGNMENT:

The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Virtual Hub (VH) serves an incubator the digital function for 16 markets across MENA, ECARO, and Singapore, while acting as a testing ground for new technologies, marketing channels, and other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing technology strategy and activation, with the goal of improving performance across media platforms such as META, TikTok, Google, Bing, Yandex, email, and other programmatic ads. Responsibilities include orchestrating new audiences, maintaining the customer experience, ensuring an optimization plan aligns with business goals, and establishing continuous testing with rapid innovation adaptation. Ultimately, the VH Martech consultant is responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.

How can you make a difference? 

SCOPE OF WORK:

Manage the marketing technology strategy and activation towards reaching top-line goals, media efficiency and retention business goals across all Virtual Hub regions:

• Co-create annual, quarterly, and monthly plans in line with business objectives, while continuously managing daily optimizations to meet targets.
• Launch new technologies, tactics, and products that enable profitable business expansion.
• Collaborate with the media and data teams to develop joint business plans that further the innovation agenda.
• Drive the testing roadmap, capture insights, and ensure rigorous testing methodology.

Ensure cross-channel alignment and an audience first approach: 

• Utilize first party data as the foundation of the marketing technology strategy, fully leveraging its use across paid media channels, email, website, and content, to increase life-time value and donor fulfillment.
• Coordinate with the CRM team to align donor journeys across channels, ensuring consistency from messaging to segmentation.
• Explore and onboard technologies that enable cross-channel media activations.
• Refine targeting for acquisition, retargeting, and retention to improve CPA and ultimately CLTV.
• Focus on retention during acquisition by collaborating closely with the CRM team to maximize the value of newly acquired audiences and donors.

Collaborate with the data team and other stakeholders to create the most successful campaigns:  

• Use data to recommend new campaign topics that can enhance performance in individual Virtual Hub markets, especially in the light of cookie-less advertising.
• Complete the optimization loop by continuously sharing campaign insights with media, email, website and data teams.

WORK ASSIGNMENTS OVERVIEW:

• The consultant will focus on providing marketing technology consultancy across data, content, websites, and channels (email, Meta and Google ads).
• Support Paid Media and Salesforce campaigns to achieve business goals across 12 global virtual hub markets.
• Prepare and deliver strategies and plans based on historical Insights, as well as audit reports based on customer experience reviews and A/B test recommendations, on a monthly and quarterly basis as required.

DELIVERABLES/OUTPUTS:

Deliverable 1 by 18 January 2025 

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation and optimization tactics.
3. One A/B Test Recommendations: Must include proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 2 by 18 February 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation and optimization tactics.
3. One A/B Test Recommendations: Must include proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 3 by 18 March 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 4 by 18 April 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 5: Marketing Technology consultant in market 5 by 18 May 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spend, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google)

Deliverable 6 by 18 June 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google)

Deliverable 7 by 18 July 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 8 by 18 August 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 9 by 18 September 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One AB Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 10 by 18 October 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 11 by 18 November 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical learnings.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

Deliverable 12 by 17 December 2025

Expected Outputs:

1. One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
2. One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
3. One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

To qualify as an advocate for every child you will have… 

Education:

• A first level university degree (Bachelor's degree or higher) in marketing, computer science, engineering, technology, digital media, or a relevant field is required.

Experience:

• A minimum of six (6) years of relevant professional experience in marketing technology, customer experience, MarTech, digital fundraising, or digital marketing, with a special focus on delivering positive P&L is required.
• Proven experience is required in the design, implementation, and value creation of customer data platforms, marketing data platforms, Salesforce email journeys, paid ads (Meta, Google), first party data, enterprise data warehouse , ML models, stakeholder management, KPI frameworks, use case definitions, Martech blueprint design, vision and value roadmaps, program management, project delivery in line with desired goals, quality checks, best practice implementation, data-backed analysis, and reporting (automated and manual) for new customer acquisition and income campaigns.
• Experience in managing long-term, multiple projects simultaneously across 2 or more international geographies is required. (Please include the list of geographies you managed in your cover letter).

Languages:

• Fluency in English is required. Knowledge of another official UN language is considered an asset.

Others:

• Hands-on experience working with customer data platforms, Google Analytics, Google Cloud, Azure, Salesforce, BigQuery, Google Tag Manager, and DoubleClick Campaign Manager is a plus.
• Familiarity with enterprise management platforms such as Google Analytics 360, Search Ads 360 (SA 360), Display & Video 360 (DV 360), and Campaign Manager 360 (CM 360) is a plus.

Remarks:

• The application cover letter should include examples of marketing technology successes that contributed to positive growth for digital businesses. Please also include the list of geographies you managed in your cover letter.

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money. 

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).   

To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.