UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built: we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child, we care

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated. There is growing evidence that investing in the health, education and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfill their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Strategic office context

China Country Office is a large country office. While demonstrating results for children at scale in China, UNICEF also works with the government, private sector, media, and other actors to harness the reach and resources of China for the benefit of children in China and globally.

UNICEF works with the Government of China to advance the rights of children. The China CO has four programme sections and in addition increasingly works to develop partnerships across the public and private sectors in China. This post is part of the Partnership and Innovation team which works to establish partnerships and raise funds from the private sector in support of UNICEF’s programmes.

How can you make a difference? 

The position of Fundraising Officer at the NOA level reports to Fundraising Officer (NOB level). The post is responsible for developing and implementing digital marketing activities to maximize donor acquisition scale and efficiencies, and to provide insights to inform optimization decisions through indepth analysis. And through careful management of the digital agencies, delivers a smooth and effective digital operation.

Key functions, accountabilities and related duties/tasks:

Manage digital acquisition activation:

- Responsible for overall planning, implementing, monitoring and optimization of digital marketing activities including online advertising, SEM and other digital channels.

- Grow donor acquisition efficiencies by providing insight and ideas to inform testing options, for digital marketing activities across all channels with timely indepth analysis of donor behavior and profile.

- Research new advertising and marketing venues, stay abreast of online marketing trends; develop and maintain relationships with vendors and partners.

- Prepare a well-structured documentary of all the projects, including contract-related content requests and requirements based on audience and media demands, performance evaluation, etc.

Develop multiple digital creative assets to support the digital Acquisition activities.

- Provide innovative ideas and concepts that can be developed into actual creative assets for digital acquisition for better donor journey integration and value maximization.

- Coordinate with all stakeholders to plan and implement the full-year digital creative with the up-to-date format and concept.

- Provide detailed and informative briefs to agency and media partners for campaign requirements, creative guidelines, development regulations, and working processes to avoid misunderstanding.

- Prepare a fine copy of translation and documentation for the internal quality control process and make sure the final deliverables align with UNICEF's brand guidelines.

- Close work with creative agencies, media partners, and teams to deliver quality innovative material, including requirement collection multi-party working process setup, schedule control, design, and production.

- Share up-to-date on current and emerging digital trends, best practices, and technologies with team members and engage in all the brainstorming activities.

Impact of Results:

- Growth and sustainability of RR income
- Growth of pledge file
- Growth and sustainability of IFR income, in particular un-earmarked income from pledge giving

To qualify as an advocate for every child you will have…

Minimum requirements:

Education requirements: A university degree is required in one of the following fields: business administration, marketing, or equivalent experience in digital marketing.

Experience required: A minimum of one year of professional experience in digital markets or e-commerce operations required.

Experience in search engine, display ad, email marketing, content management system, social media, eCommerce and analytics is required.

Language requirement: Fluency in English and Mandarin Chinese is required.

Desirables:

Strong project management skills of organizing collaboration, managing the project, and overseeing the important resources using time management and budgeting is desirable.

Strong interpersonal skills, with demonstrated verbal and written communications to maintain effective working relationships with all levels of internal and external team.

Demonstrated good data analysis skills, including digital tracking and analytics is desirable.

Knowledge of another official UN language (Arabic, French, Russian or Spanish) is an asset.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

The UNICEF competencies required for this post are…

Demonstrates self-awareness and ethical awareness (1)
Works collaboratively with others (1)
Builds and maintains partnership (1)
Innovates and embraces change (1)
Thinks and acts strategically (1)
Drive to achieve results for impact (1)
Manages ambiguity and complexity (1)

Familiarize yourself with our competency framework and its different levels.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF appointments are subject to medical clearance.  Issuance of a visa by the host country of the duty station is required for IP positions and will be facilitated by UNICEF. Appointments may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Should you be selected for a position with UNICEF, you either must be inoculated as required or receive a medical exemption from the relevant department of the UN. Otherwise, the selection will be canceled.

Remarks:

As per Article 101, paragraph 3, of the Charter of the United Nations, the paramount consideration in the employment of the staff is the necessity of securing the highest standards of efficiency, competence, and integrity.

UNICEF’s active commitment to diversity and inclusion is critical to deliver the best results for children. For this position, eligible and suitable candidate with disabilities are encouraged to apply.

Government employees who are considered for employment with UNICEF are normally required to resign from their government positions before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason. 

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

For UNICEF´s internal candidates please note that UNICEF shall not facilitate the issuance of a visa and working authorization for candidates under consideration for positions at the national officer and general service category.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process. An internal candidate performing at the level of the post in the relevant functional area, or an internal/external candidate in the corresponding Talent Group, may be selected, if suitable for the post, without assessment of other candidates.

Additional information about working for UNICEF can be found here.