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And we never give up. 

For every child, chance 

Consultancy Title: Digital Social media Consultant (National, Belarus)

Section/Division/Duty Station: Communication section, UNICEF Belarus CO

Duration: December 2024 – May 2025 (about 5 months)

Home/ office Based: Remote/Home-based

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. Over 75 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and abuse. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations, and governments.

BACKGROUND

Purpose of Activity/ Assignment:

The digital engagement plays a crucial role in UNICEF's response to global shifts in the fields of communication, fundraising, advocacy and development. Effective use of a variety of digital channels to communicate UNICEF’s key messages through relevant content, interactive experiences and dialogue, allow individuals to connect with our work directly, thus creating valuable relationships with both online and offline supporters.

UNICEF in Belarus is present in most of the social media platforms. As youth and children are one of the primary target audiences for UNICEF, the office established the TikTok account in 2021 to galvanize young people’s support and participation as well as reach new and younger audiences, inspiring them to support UNICEF and be advocates of positive behaviours and practices. TikTok has national and international audience, and UNICEF around the world have found TikTok as an engaging platform for youth. Being the sixth largest social network, TikTok has more than 1.65 billion downloads to date.

To further enhance digital engagement and position UNICEF in Belarus as a leader in knowledge dissemination, the CO seeks to engage an individual consultant focused on TikTok content creation and broader social media management. While the office possesses capabilities for managing social media platforms, it is essential to involve a young blogger who can effectively resonate with peer audiences on critical topics such as adolescent health and development, 21st-century skills, bullying and cyberbullying, eco-friendly habits, and the Sustainable Development Goals (SDGs). This young social media manager will also play a crucial role in amplifying the UNICEF brand by galvanizing support among their network of like-minded bloggers.

The involvement of the young content creator on TikTok has already demonstrated remarkable success in 2022 and 2023, leading to significant increases in reach and engagement with the youth audience. Consequently, the CO has decided to expand the responsibilities of this young blogger to encompass other social media platforms as well as the office's website. The office requires a specialist who can assist in adapting content for various social media channels while incorporating a youth perspective. Consultative assistance is needed during the final stages of content creation to ensure alignment with UNICEF's policies.

Scope of Work:

Under the supervision of the Digital Communication Officer and overall guidance of the Chief of Communication Section, the consultant will support UNICEF in:

1. Develop engaging content for UNICEF TikTok account

• Develop a content plan
• Participate in different communication and advocacy events and fundraising campaigns to generate (live) social media content
• Draft and edit written materials for the account
• Adapt multimedia assets from HQ/RO Communication Division for the local audience

2. Develop engaging content for other UNICEF social media accounts

• Analysis of social media to propose strategies for attracting a new youth audience
• Adapting existing content for various social media platforms
• Creating short videos tailored for a youth audience

3. Engage SDGs ambassadors, adolescents from SEES programme (Safe and enabling environment in schools), UNICEF volunteers in content creation (training, assistance in drafting scripts and videos)

• Provide learning and training to SDGs ambassadors, adolescents from SEES programme (Safe and enabling environment in schools), UNICEF volunteers
• Assist in volunteer video production.
• Actively engage with online audiences through TikTok and Instagram
• Generate and analyze social media KPIs and analytics reports
• Report monthly using an agreed template
• Draft tasks and work closely with external designers to make sure all visibility materials designed for TikTok meet UNICEF visibility standards
• Work in close contact with external contractors on digital campaigns

4. Maintain UNICEF Belarus online presence to support the implementation of the Country Office Communications Strategy, as well as Programme and Fundraising objectives, in line with the Country Programme Document, Global and Regional Communication and Public Advocacy Strategy

Terms of Reference / Key Deliverables / Delivery Deadline:

Work Assignment Overview	Deliverables/ Outputs	Delivery deadline
Inclusive education SBC and communication campaign (IE campaign)	Digital strategy and content plan development on IE for TikTok Produce 20 videos for TikTok on IE days/events and relevant campaigns  Final report on digital campaign Multimedia assets from HQ/RO Division of Communication adaptation for the local audience Adopation of existing content for different UNICEF Belarus social media platforms (at least 40 posts)	30 April 2025
Mental Health SBC and communication campaign	A digital strategy and content plan Produce 20 videos for TikTok Final report on digital campaign Adopation of existing content for different UNICEF Belarus social media platforms (at least 40 posts)	30 April 2025
Youth Engagement in Disaster Risk Reduction	A digital strategy and content plan Produce 20 videos for TikTok Final report on digital campaign	30 April 2025
Other UNICEF in Belarus priorities	1 digital media plan with actionable and achievable KPIs in line with communications strategy Produce 20 innovative and engaging TikTok videos in line with overarching communications strategy Year-end report on digital campaigns Adopation of existing content for different UNICEF Belarus social media platforms (at least 40 posts) Support in developing landing pages for the website related to critical topics for youth	30 April 2025
Engaging adolescents from SEES programme (Safe and enabling environment in schools) in TikTok video creation	Two training programs for adolescents, accompanied by regular supervision. A digital media plan for the SEES program, featuring actionable and achievable KPIs. Online meetings on regular basis with adolescents to establish an active youth group and enhance communication between pilot schools. Ongoing technical support for adolescents. Approximately 20 TikTok videos featuring adolescent participants.	30 April 2025
Engaging SDGs ambassadors in TikTok video creation	Review of the current account of the SDGs ambassadors Development of a content plan for the TikTok account of the SDGs ambassadors for 3 months At least 5 training sessions for 17 SDG ambassadors on creating TikTok videos Assistance in developing their own content-plan, scripts and video production (at least 25) Regular posting of videos about the SDGs on UNICEF's TikTok account in Belarus (at least 15 videos)	30 April 2025

Travel (if required as per TOR):

No travels is expected within this TOR

Qualifications

Education:

• Completion of the secondary education

Work experience/Knowledge/Expertise/Skills required:

• At least 1 year of experience in managing a TikTok account, experience in managing other social media platforms is an asset
• Intermediate knowledge of English
• Experience in using other social media platforms and SMM management tools as well as Sharepoint, Outlook, Google docs
• Experience in shooting and editing videos
• Experience in working with UN agencies will be useful, but not necessary

Competencies:

• Communication
• Drive for results
• A high level of accuracy and attention to details;
• Ability to work in a multicultural setting;
• Highest standards of integrity, discretion, and loyalty

Requirements:

Completed profile in UNICEF's e-Recruitment system and

• Interested consultants should provide a letter of interest (Cover Letter) describing how they can contribute to the interventions listed under roles and responsibilities and why they should be selected for this position. In addition, they should share their latest CV/Resume and financial proposal  Financial Offer template_Digital Social media Consultant.docx to undertake this job.
• Samples of the Tik Tik videos
• Upload copy of academic credentials
• Financial proposal: all-inclusive lump-sum cost (including travel and accommodation cost for this assignment as per work assignment) that will include/ reflect:
  • the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
  • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability
• Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.
• At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.
• Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

 To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.