UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

 

For every child, a better future

UNICEF works to ensure the rights of all children in the East Asia and Pacific Region.  This means the rights of every child living in this country, irrespective of their nationality, gender, religion or ethnicity, to:

• survival – to basic healthcare, peace and security;
• development – to a good education, a loving home and adequate nutrition;
• protection – from abuse, neglect, trafficking, child labour and other forms of exploitation; and
• participation – to express opinions, be listened to and take part in making any decisions that affect them.
  
  

How can you make a difference?

Digital Paid Media Specialist Consultant (Competitive remuneration package)

Do you love digital media and analytics and are constantly curious about what drives performance and testing new strategies? Are you emboldened by the opportunity to chart an innovative new path and lead a team to the future state of digital marketing? Are you ready to widen your horizon and work alongside with our global community of digital experts that includes strategy, analytics, campaign management, optimization and omnichannel marketing?

Then a career in UNICEF is just right for you!

This is a highly empowered working environment where you will be accounted with full ownership to drive high quality work.

The Paid Media Specialist will lead Performance Marketing and instrumental in our digital paid media programs. Using a cross channel campaign management approach, you will be responsible for paid media strategy & planning, hands-on setup, execution, measurement, and ongoing optimizations.

If you have been a part of a team that creates and manages multi-channel digital media programs and want to grow personally and professionally, while working with an exceptional team, we’d love to talk to you!

 

UNICEF Thailand Country Office (TCO) is seeking a Digital Paid Media Specialist Consultant (International) to support the private sector fundraising team to build its capacity in digital fundraising focusing on paid media performance marketing, digital infrastructure and to uplift the performance of campaigns. As the expert of digital paid media with key strength in data analytics and intelligence in the organization, this role will build and maintain digital performance infrastructure and act as the go-to expert on campaign, and paid media performance on digital channels. Through the development of systematic performance reporting and insights the role will enable UNICEF to boost the online presence, brand identity, engagement and income generated from digital channels.

 

Work assignment, expected deliverable and delivery schedule:

Assignment 1: Providing strategic and technical expertise on Paid Media Campaigns to achieve business goals, including review of current paid Media Campaigns and improvement needed.

• Paid channels include google and meta-ads
• Consultancy area of focus: Ad account setup, account whitelisting, campaign setup, media buys, Ad account optimization, campaign budget optimization, event optimization, audience lists, always-on campaigns, split tests, use correct naming conventions, budgeting, reporting, quality and sanity checks, pixel management, ensuring channel best practices, and other execution details.

Expected deliverable:

a. A comprehensive paid media plan focuses on long term growth: must include proposed spends, estimated conversions and income based on historical learnings.

b. Documentation of best practices and successful case studies

Delivery Schedule:

a. every quarterly, 30 April 2025, 30 July 2025, 30 Oct 2025, 30 Jan 2026

b. 30 Jan 2026

 

Assignment 2: Conduct regular audits to identify optimization opportunities and benchmark against competitors.

• Tools: FB Ads Library, Google Trends, Auction Insights, SimilarWeb, and ad management platforms (Meta and Google).

• Optimization suggestions & regularly highlight areas for improvement.

Expected deliverable: Campaign performance report

Delivery Schedule: every quarterly, 30 April 2025, 30 July 2025, 30 Oct 2025, 30 Jan 2026

 

Assignment 3: AB Testing for Innovation and Optimization

Leverage trends and beta features on Meta and Google Ads for innovative campaign strategies.

Expected deliverable: Technical assistance is provided and documented on the following areas. Monthly AB test recommendations with detailed plans for implementation and expected outcomes.

Delivery schedule: every end of the month for following month planning

 

Assignment 4: Assignment: Develop a growth-oriented mindset within the team by enhancing their analytical and technical skills for performance marketing.

Expected deliverable: Technical assistance is provided and documented on the following areas.

a. Identification of capacity gaps and delivery of targeted training or course recommendations.

b. Strategic support for initiatives to enhance campaign performance and fundraising outcomes.

c. Lessons learned from tests documented and used for future campaign planning.

Delivery schedule:

a. 30 April 2025

b. 30 June 2025

c. 15 March 2026

 

Assignment 5: Enhance measurement capabilities through audits and optimization of Google

Analytics and Conversion API (CAPI) integrations.

Expected deliverable:

a. Comprehensive audit and suggest setup improvements for Google Analytics (e.g., purchase and

checkout journey tracking).

b. Audit and correct CAPI integrations to minimize discrepancies between ad platforms and CMS.

Delivery schedule: 31 July 2025

 

Assignment 6: Conduct in-depth data analysis to identify drop-offs, optimize campaign performance through regular monitoring, and enhance user experience.

• Tools: GA4, in-house analytics, Meta/Google dashboards, and Hotjar recordings.

Expected deliverable: A comprehensive performance optimization report that includes actionable recommendations, conversion rate improvement strategies (covering UI/UX and product adjustments), and insights from Hotjar recordings to enhance the user experience.

Delivery schedule: every quarterly, 30 April 2025, 30 July 2025, 30 Oct 2025, 30 Jan 2026

 

Assignment 7: Design and implement a reporting structure that simplifies performance interpretation through Excel and Salesforce dashboards.

Expected deliverable: A comprehensive reporting framework, including templates and dashboards for clear campaign performance insights, accompanied by detailed documentation for ongoing use and maintenance.

Delivery schedule: 31 Sept 2025

 

Duration of Contract:  20 March 2025 – 19 March 2026

Potential extension for 24 months

 

Duty Travel:  This can be a remote consultancy with occasional and specific travel requirement to TCO such as planning meeting.

 

Payment Schedule: Payment will be made against submission of deliverables per agreed workplan and timeline for the assignment

 

To qualify as an advocate for every child you will have… 

- Year of work experience

- Managing large scale paid media with a proven track record of success and growth and ability to manage a team and external vendor.

- Language: Fluency in either English or Thai is required

- Experience setting up and implementing organisational structure, performance management system, and capacity building programme.

- Competencies as the following

o Strategic thinking and goals development

o Coaching/ advisory skills – the ability to help others in achieving fundraising/ career

o Strong leadership – the ability to inspire, motivate and drive the team towards success.

o Clear communicator with excellent interpersonal skills – the ability to build relationships with team and internal stakeholders and communicate effectively.

o Critical thinker and problem solver – the ability to ask clear probing questions and drive to solutions quickly.

o Proactive – the ability to take the initiative and to work with minimum supervision.

o Intermediate data and financial literacy level – the ability to derive insights from performance dashboards and financial reports (profit and loss, monthly financial reports).

 

Interested candidates are requested to submit CV, full contact information of minimum 3 references, availability, technical proposal, and financial proposal by 13 January 2025.

 

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

  

To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.